MKT/421T Marketing / Comprehensive Practice Test / Study Guide
MKT/421T: Marketing Wk 1 - Practice: 4 P's of Marketing [due Day 5]
NewestStudy
Actual Questions & Answers (A+ Guide Solutions.
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1. This activity is important because marketing managers
use the controllable marketing mix factors known as
the 4Ps to create value. The marketing mix factors
which include product, price, promotion, and place
(distribution) are the tools the marketing manager
uses to develop a marketing program to reach con-
sumers.
The goal of this exercise is to demonstrate your un-
derstanding of the controllable marketing mix factors:
product, price, promotion and place (distribution).
2. 1. A friend recommends a new restaurant that you Promotion
need to check out
3. 2. You pay your college tuition for this semester Price
4. 3. A new personal assistant app for the iPhone Product
5. 4. Walmart's website offers thousands of products that Place (distribution)
you can purchase
6. 5. You pay $10 to park your car at the arena to see the Price
big game
7. 6. Flyer for a lawn care company stuck in your mailbox Promotion
8. 7. Your aunt hosts a Thirty-One party at her house Place (distribution)
where she sells colorful bags and totes
9. 8. A couple of years after graduation, you buy your first Product
home
10. Place
1/2
MKT/421T: Marketing Wk 1 - Practice: 4 P's of Marketing [due Day 5]
NewestStudy
Actual Questions & Answers (A+ Guide Solutions.
online at https://quizlet.com/_b44for
1. This activity is important because marketing managers
use the controllable marketing mix factors known as
the 4Ps to create value. The marketing mix factors
which include product, price, promotion, and place
(distribution) are the tools the marketing manager
uses to develop a marketing program to reach con-
sumers.
The goal of this exercise is to demonstrate your un-
derstanding of the controllable marketing mix factors:
product, price, promotion and place (distribution).
2. 1. A friend recommends a new restaurant that you Promotion
need to check out
3. 2. You pay your college tuition for this semester Price
4. 3. A new personal assistant app for the iPhone Product
5. 4. Walmart's website offers thousands of products that Place (distribution)
you can purchase
6. 5. You pay $10 to park your car at the arena to see the Price
big game
7. 6. Flyer for a lawn care company stuck in your mailbox Promotion
8. 7. Your aunt hosts a Thirty-One party at her house Place (distribution)
where she sells colorful bags and totes
9. 8. A couple of years after graduation, you buy your first Product
home
10. Place
1/2
