VMM2: Competitive Analysis Competitive Analysis Template
WGU D216 Task 2 |Passed on First Attempt |Latest
Update with Complete Solution
Billy’s Bikes
Competitive Analysis
Student ID:
Date
A. SWOT Analysis
SWOT Diagram
STRENGTHS WEAKNESSES
The average price for our products is lower Our investment portfolio is virtually
than the competition. nonexistent.
OPPORTUNITIES THREATS
We have not advertised on the internet. We have the smallest selection of bicycles
when compared to the other firms.
SWOT Justification
Strengths
One of the most important factors that play into a consumer’s purchasing decision is price.
The average price of one of our bicycles is $1,282. Which is lower than any of our
competition. The next lowest firm charges an average of $1,300 for their products.
Weaknesses
Without investing the profits, we are receiving from sales; the money is just sitting in our
bank account not earning us interest. That is free money that we are not taking advantage
of. As of Q7, the firm has only made a one-time investment of $200,000. Which has brought
a return of $3,000. The firm has a current balance of $2,752,361. While we cannot invest all
our cash, we do still have more than enough to increase our total investment.
Opportunities
In 2024 most people in the world have access to the internet. This is a huge advertising
WGU D216 Task 2 |Passed on First Attempt |Latest
Update with Complete Solution
Billy’s Bikes
Competitive Analysis
Student ID:
Date
A. SWOT Analysis
SWOT Diagram
STRENGTHS WEAKNESSES
The average price for our products is lower Our investment portfolio is virtually
than the competition. nonexistent.
OPPORTUNITIES THREATS
We have not advertised on the internet. We have the smallest selection of bicycles
when compared to the other firms.
SWOT Justification
Strengths
One of the most important factors that play into a consumer’s purchasing decision is price.
The average price of one of our bicycles is $1,282. Which is lower than any of our
competition. The next lowest firm charges an average of $1,300 for their products.
Weaknesses
Without investing the profits, we are receiving from sales; the money is just sitting in our
bank account not earning us interest. That is free money that we are not taking advantage
of. As of Q7, the firm has only made a one-time investment of $200,000. Which has brought
a return of $3,000. The firm has a current balance of $2,752,361. While we cannot invest all
our cash, we do still have more than enough to increase our total investment.
Opportunities
In 2024 most people in the world have access to the internet. This is a huge advertising
