Stukent Expert Session Quizzes - Exam 1
UPDATED Exam Questions and CORRECT
Answers
What is affiliate marketing, according to the presenter? - CORRECT ANSWER - A form
of performance-based marketing
What are affiliates? - CORRECT ANSWER - The people who refer potential buyers to
your website
What role did the pizza place play in the example that the presenter gave? - CORRECT
ANSWER - The merchant
Which of the following is a popular commission model? - CORRECT ANSWER - CPA
(Cost Per Acquisition)
Which of the following types of affiliates are the most sought after? - CORRECT
ANSWER - Both opinion leaders and content producers
Why is the CPS model profitable? - CORRECT ANSWER - You have nothing to lose
because you don't pay until you get a sale.
What is the advantage of using affiliate software instead of an affiliate network? - CORRECT
ANSWER - You don't have to pay a commission to an affiliate network.
Which of the following are "must-haves" when executing an affiliate program? - CORRECT
ANSWER - Affiliate agreement, consistent communication with affiliates, & answers to
frequently asked questions.
, Which of the following do you need to do when creating an affiliate program? - CORRECT
ANSWER - Research your competitors, pick a commission model to use, & decide
whether to use software or a network
Which of the following is a common way to use cookies in affiliate marketing? - CORRECT
ANSWER - Use them to track user data on your site and reward your affiliates when their
referrals make future purchases.
Which of the following is the correct hierarchy in Google Analytics?
A) Account>Property>View
B) Property>Account>View
C) View>Property>Account
D) Property>View>Account - CORRECT ANSWER - A) Account>Property>View
Why would you want to exclude your internal traffic?
A) You don't want employees to purchase from the company website.
B) Customers come above employees in the visitor care framework.
C) There is a danger of hostile employees logging into the company site and executing sabotage
operations.
D) A tool that allows for easily adding snippets of code into the html of your website -
CORRECT ANSWER - D) A tool that allows for easily adding snippets of code into the
html of your website
What is Google Tag Manager?
A) A dedicated customer service position for assisting web developers in using tags
B) A tool that allows for easily tagging visitors of a website
C) A web development position for adding snippets of code into the Html of a website
D) A tool that allows for easily adding snippets of code into the Html of your website -
CORRECT ANSWER - B) A tool that allows for easily tagging visitors of a website
UPDATED Exam Questions and CORRECT
Answers
What is affiliate marketing, according to the presenter? - CORRECT ANSWER - A form
of performance-based marketing
What are affiliates? - CORRECT ANSWER - The people who refer potential buyers to
your website
What role did the pizza place play in the example that the presenter gave? - CORRECT
ANSWER - The merchant
Which of the following is a popular commission model? - CORRECT ANSWER - CPA
(Cost Per Acquisition)
Which of the following types of affiliates are the most sought after? - CORRECT
ANSWER - Both opinion leaders and content producers
Why is the CPS model profitable? - CORRECT ANSWER - You have nothing to lose
because you don't pay until you get a sale.
What is the advantage of using affiliate software instead of an affiliate network? - CORRECT
ANSWER - You don't have to pay a commission to an affiliate network.
Which of the following are "must-haves" when executing an affiliate program? - CORRECT
ANSWER - Affiliate agreement, consistent communication with affiliates, & answers to
frequently asked questions.
, Which of the following do you need to do when creating an affiliate program? - CORRECT
ANSWER - Research your competitors, pick a commission model to use, & decide
whether to use software or a network
Which of the following is a common way to use cookies in affiliate marketing? - CORRECT
ANSWER - Use them to track user data on your site and reward your affiliates when their
referrals make future purchases.
Which of the following is the correct hierarchy in Google Analytics?
A) Account>Property>View
B) Property>Account>View
C) View>Property>Account
D) Property>View>Account - CORRECT ANSWER - A) Account>Property>View
Why would you want to exclude your internal traffic?
A) You don't want employees to purchase from the company website.
B) Customers come above employees in the visitor care framework.
C) There is a danger of hostile employees logging into the company site and executing sabotage
operations.
D) A tool that allows for easily adding snippets of code into the html of your website -
CORRECT ANSWER - D) A tool that allows for easily adding snippets of code into the
html of your website
What is Google Tag Manager?
A) A dedicated customer service position for assisting web developers in using tags
B) A tool that allows for easily tagging visitors of a website
C) A web development position for adding snippets of code into the Html of a website
D) A tool that allows for easily adding snippets of code into the Html of your website -
CORRECT ANSWER - B) A tool that allows for easily tagging visitors of a website
