Pricing Objectives - CORRECT ANSWER--Profit Oriented
-Sales Oriented
-Status Quo
Profit- Oriented Pricing Objective (subcategories) - CORRECT ANSWER--Profit
Maximization
-Satisfactory Profits
-Target Return on Investment
Profit Maximization - CORRECT ANSWER-The absolute maximum price a market is
willing to tolerate
Satisfactory Profits - CORRECT ANSWER-A reasonable price point for both the
customer and the company
Target Return on Investment - CORRECT ANSWER-Based on the amount an investor
(shareholder) expects to gain or recover from their investment
Sales- Oriented Pricing Objective (subcategories) - CORRECT ANSWER--Market
Share
-Sales Maximization
Market Share - CORRECT ANSWER-company prices to gain as much market share
(best margins) possible- how much money you're trying to SPEND
Sales Maximization - CORRECT ANSWER-Pricing to sell as much as possible (most
customers)- How much money you're trying to MAKE
Equation for Elasticity of Demand - CORRECT ANSWER-% change in quantity
demanded / % change in price
Status Quo Pricing Objective - CORRECT ANSWER--Maintain existing prices
-Meet competition's prices
The two factors of Demand Determinant of Price - CORRECT ANSWER--Demand
-Supply
How Supply & Demand Establish Price - CORRECT ANSWER--Price Equilibrium
-Elasticity of Demand
Price Equilibrium - CORRECT ANSWER-The price at which demand and supply are
equal