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,- Know the difference between a true experiment and a quasi-experiment
o Influence of subject and other non-manipulated IVs
o Difference in conclusions that can be drawn - ANS True experiment include manipulated
IV and equivalent groups formed by either straight random assignment or matching followed by
random assignment
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- Conclusions that are drawn are causal
Quasi-experiment is when subjects cannot be assigned randomly and produce results with clear
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benefits for people's lives
- have many of the characteristics of experiments but they lack the required manipulation of the
IV, this is typically because random sampling was not used. The IV is a subject variable.
- Applied research is a good example of where we use quasi-experimental designs
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- You don't need to manipulate the IV to make it an IV (subject variable)
- Conclusions that are drawn are not causal
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- Know a basic definition of a survey, - ANS a structured set of questions or statements
given to a group of people to measure their attitudes, beliefs, values, or tendencies to act
Know what Hall's "Questionnaire" was, including its purpose. - ANS Survey measured
"contents of kids minds"
- Where people were born and how much information they had and remembered
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- "Living in an urban environment will stunt intellectual development
Purpose:
- Find the best way to educate children
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- Questionnaires designed to uncover as much as possible about children
-It might also be good to know why it was that surveys in general, such as Hall's, were slow to
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be accepted by psychology - ANS - Survey like Hall's were slow to be accepted in
psychology due to overstatements
- The founding fathers wanted to be in the laboratory (control)
- Know why sampling is so important to survey research, including instances of bad sampling
o 1936 Literary Digest Presidential Election
o 1948 Chicago Daily Tribune Presidential Election - ANS -Sampling is important in survey
research due to elaboration (hopes that the results will generalize beyond the people
participating in them)
, o 1936 Literary Digest Presidential Election - ANS - the magazine Literary Digest tried to
predict the election outcome by sending out about 10 million simulated ballots to subscribers,
- others selected from a sample of phone books from around the country, and to others from
motor vehicle registration information
- Close to 25% (almost 2.5 million) of the ballots were returned to the magazine; of these
respondents, 57% preferred the Republican candidate
- sample is bias due to them thinking they were broadening the sample and making it more
representative by adding people chosen from phone books and car registration data.
- In fact, they were selecting more Republicans. In the midst of the Great Depression, practically
the only people who could afford phones and cars were members of the upper‐middle and
upper classes, and these were more likely to be Republicans than Democrats.
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- So, in the survey the magazine actually was asking Republicans how they were going to cast
their votes.
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o 1948 Chicago Daily Tribune Presidential Election - ANS Chicago tribune did a survey to
predict outcome of 1948 election and found that Dewey would defeat Truman. The tribune was
published and distributed, so sure that they were right....they were not.
- They were not correct as the sample they surveyed was already biased
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- Know what self-selection bias is, and how it can influence the interpretation of the results -
- is a problem that very often results when survey respondents are allowed to decide
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entirely for themselves whether or not they want to participate in a survey.
- Self-selection bias typically appear in popular magazines, survey with the a appeal for reader
to reply, results of replies are then reported
-reported results tend to emphasize the total number of returned surveys, rather than
percentage
-Ex: Hite (1987) report of female sexuality 90% of women feeling dissatisfied in marriage
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however survey was sent to select groups only and 4.5% of 100,000 surveys were returned
- Have a basic understanding of the difference between surveys and assessment - ANS -
Surveys include various questions measuring attitude, opinions ,etc. done in person, online, or
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through mail
- Assessments use test more formal in nature (done in clinical setting) used to exactly measure
construct of interest
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- Surveys measure attitudes, believes, opinions and projected behaviors. This can be done in
person, online, through the mail, etc.
- Assessment often uses psychological testing, which is more formal in its nature, and is often
done in a clinical setting.
- In addition, psychological tests are usually evaluated more rigorously to measure their
reliability and validity in order to adequately measure the construct of interest.
- The the level of training for psychological tests also tends to be much higher than that of
surveys.