Marketing -
Answer✓✓
A set of business practices that are designed to plan for and present an organizations products
or services in ways that build effective customer relationships.
_____________Quiz____________?
Marketing Plan -
Answer✓✓
A plan that is set out depicting the current market situation, including opportunities and threats
for the firm. The plan also includes marketing strategies in terms of the 4 P's.
_____________Quiz____________?
Pro Formula -
Answer✓✓
1
,_____________Quiz____________?
Market -
Answer✓✓
The group of people who need or want a company's product or service, and are willing to buy
them.
_____________Quiz____________?
Target Market -
Answer✓✓
The customer group to whom the firm is interested in the product you will sell.
_____________Quiz____________?
Exchange -
Answer✓✓
The trade of things of value between the buyer and the seller, so that each is better off as a
result. An example of an exchange is the selling a of cupcake, you get the satisfaction of eating
the cupcake, and the baker gets the satisfaction of receiving money for the work they did.
_____________Quiz____________?
Marketing Mix -
Answer✓✓
Product, Place, Price, Promotion
2
, _____________Quiz____________?
Good -
Answer✓✓
Item that can be physically touched
_____________Quiz____________?
Service -
Answer✓✓
Non object service benefits. Such as a repairman.
_____________Quiz____________?
Price -
Answer✓✓
The overall sacrifice a customer is willing to make. Money, time, energy.
_____________Quiz____________?
B2C -
Answer✓✓
Business to Consumer, The process in which businesses sell to customers. An example, is a
clothing store.
_____________Quiz____________?
3