TELUS RATER EXAM QUESTIONS WITH
CORRECT ANSWERS 2025/2026
AC - CORRECT ANSWER -Ad Creative; The Ad Creative is an advertisement that can appear
LP - CORRECT ANSWER -Landing Page; Where you're sent when you click the AC. The first page
that appears.
Query - CORRECT ANSWER -A word or phrase searched for
User Intent - CORRECT ANSWER -What the user is actually searching for.
Content Page - CORRECT ANSWER -The webpage that the user is currently visiting
Business Page - CORRECT ANSWER -A page the advertiser specifically wants the audience to visit
In-Market - CORRECT ANSWER -When the user is in the market for a product or service
Do all queries have the approximate location provided? - CORRECT ANSWER -No
Exact Intent - CORRECT ANSWER -An ad might address the user's exact intent
Nearby Intent - CORRECT ANSWER -An ad that offers the user an approximate solution or
something that usually goes with the queried item.
Only Topical Connection - CORRECT ANSWER -An ad might offer something that is topically
related to the query, but does not address the nearby intent at all
, Substitutability - CORRECT ANSWER -An ad might offer the user a product or service that is not
exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of
[samsungWfridgeWfreezer]WmightWshowWup.WWhenWtheWadWpresentsWaWproductWorWserviceWthatWh
asWsomeWdifferenceWtoWtheWqueriedWone,WyouWwillWhaveWtoWcarefullyWassessWhowWwellWtheWadve
rtisedWproductWorWserviceWisWconnectedWtoWtheWuser'sWoriginalWquery.
ReasonableWSubstituteW-WCORRECTWANSWERW-
WhenWtheWuserWindicatesWthatWtheyWwantWaWcertainWproductW/WserviceWfromWaWcertainWbrandWor
Wprovider,WandWtheWadWappearsWtoWofferWtheWsameWorWaWveryWsimilarWproductW/WserviceWfromWaW
differentWbrand,WproviderWorWcompetitor,WyouWshouldWgenerallyWconsiderWthisWasWaWreasonableW
substituteW/WalternativeWtoWtheWqueriedWproductW/Wservice.
RadicallyWDifferentWAlternative/SubstituteW-WCORRECTWANSWERW-
AnWadWmightWofferWaWveryWdifferentWalternativeWthatWwouldWaddressWtheWuser'sWneeds.WForWexa
mple,WforWaWqueryW[disposableWstraws],WanWadWmightWofferW[stainlessWsteelWstraws]WwhichWareWr
eusable.WBothWofWtheseWitemsWaddressWtheWuser'sWneedsWforWstrawsWinWveryWdifferentWways.
WhileWsomeWusersWmightWpossiblyWbecomeWinterestedWinWstainlessWsteelWalternativesWforWtheirW
query,WmostWusersWwouldWnotWconsiderWstainlessWsteelWstrawsWasWreasonableWalternativesWtoW[di
sposableWstraws],WandWtheseWtwoWitemsWwouldWnotWbeWconsideredWinterchangeable.
Classifier:WTopicalWContentW-WCORRECTWANSWERW-
TheWmainWcontentWofWtheWpageWisWprimarilyWfocusedWonWaWsingleWtopicWorWaWsmallWnumberWofWt
opics.
AdditionalWsecondary,Wminor,WorWsidebarWtopicsWareWokay,WasWlongWasWtheWpageWisWmostlyWabout
WoneWorWaWfewWtopics.
Classifier:WDiverseWContentW-WCORRECTWANSWERW-
TheWmainWcontentWofWtheWpageWisWdividedWamongWseveralWorWmanyWdifferentWtopics.
Classifier:WFictionalWContentW-WCORRECTWANSWERW-
TheWmainWcontentWofWtheWpageWconsistsWofWfictionalW(non-real)Wmaterial.
CORRECT ANSWERS 2025/2026
AC - CORRECT ANSWER -Ad Creative; The Ad Creative is an advertisement that can appear
LP - CORRECT ANSWER -Landing Page; Where you're sent when you click the AC. The first page
that appears.
Query - CORRECT ANSWER -A word or phrase searched for
User Intent - CORRECT ANSWER -What the user is actually searching for.
Content Page - CORRECT ANSWER -The webpage that the user is currently visiting
Business Page - CORRECT ANSWER -A page the advertiser specifically wants the audience to visit
In-Market - CORRECT ANSWER -When the user is in the market for a product or service
Do all queries have the approximate location provided? - CORRECT ANSWER -No
Exact Intent - CORRECT ANSWER -An ad might address the user's exact intent
Nearby Intent - CORRECT ANSWER -An ad that offers the user an approximate solution or
something that usually goes with the queried item.
Only Topical Connection - CORRECT ANSWER -An ad might offer something that is topically
related to the query, but does not address the nearby intent at all
, Substitutability - CORRECT ANSWER -An ad might offer the user a product or service that is not
exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of
[samsungWfridgeWfreezer]WmightWshowWup.WWhenWtheWadWpresentsWaWproductWorWserviceWthatWh
asWsomeWdifferenceWtoWtheWqueriedWone,WyouWwillWhaveWtoWcarefullyWassessWhowWwellWtheWadve
rtisedWproductWorWserviceWisWconnectedWtoWtheWuser'sWoriginalWquery.
ReasonableWSubstituteW-WCORRECTWANSWERW-
WhenWtheWuserWindicatesWthatWtheyWwantWaWcertainWproductW/WserviceWfromWaWcertainWbrandWor
Wprovider,WandWtheWadWappearsWtoWofferWtheWsameWorWaWveryWsimilarWproductW/WserviceWfromWaW
differentWbrand,WproviderWorWcompetitor,WyouWshouldWgenerallyWconsiderWthisWasWaWreasonableW
substituteW/WalternativeWtoWtheWqueriedWproductW/Wservice.
RadicallyWDifferentWAlternative/SubstituteW-WCORRECTWANSWERW-
AnWadWmightWofferWaWveryWdifferentWalternativeWthatWwouldWaddressWtheWuser'sWneeds.WForWexa
mple,WforWaWqueryW[disposableWstraws],WanWadWmightWofferW[stainlessWsteelWstraws]WwhichWareWr
eusable.WBothWofWtheseWitemsWaddressWtheWuser'sWneedsWforWstrawsWinWveryWdifferentWways.
WhileWsomeWusersWmightWpossiblyWbecomeWinterestedWinWstainlessWsteelWalternativesWforWtheirW
query,WmostWusersWwouldWnotWconsiderWstainlessWsteelWstrawsWasWreasonableWalternativesWtoW[di
sposableWstraws],WandWtheseWtwoWitemsWwouldWnotWbeWconsideredWinterchangeable.
Classifier:WTopicalWContentW-WCORRECTWANSWERW-
TheWmainWcontentWofWtheWpageWisWprimarilyWfocusedWonWaWsingleWtopicWorWaWsmallWnumberWofWt
opics.
AdditionalWsecondary,Wminor,WorWsidebarWtopicsWareWokay,WasWlongWasWtheWpageWisWmostlyWabout
WoneWorWaWfewWtopics.
Classifier:WDiverseWContentW-WCORRECTWANSWERW-
TheWmainWcontentWofWtheWpageWisWdividedWamongWseveralWorWmanyWdifferentWtopics.
Classifier:WFictionalWContentW-WCORRECTWANSWERW-
TheWmainWcontentWofWtheWpageWconsistsWofWfictionalW(non-real)Wmaterial.
