ADV 281 EXAM 3 Questions With Correct
Answers
interaction |effect |- |CORRECT |ANSWER✔✔-whether |the |effect |of |the |original |independent |
variable |depends |on |the |level |of |another |independent |variable
Main |effect |- |CORRECT |ANSWER✔✔-In |a |factorial |design, |the |overall |effect |of |one |
independent |variable |on |the |dependent |variable, |averaging |over |the |levels |of |the |other |
independent |variable.
Attitude |- |CORRECT |ANSWER✔✔--Latin |root |aptus- |meaning |fitness, |preparedness, |or |
readiness
-A |person's |physical |stance |or |position
-Any |overt |expression |of |strong |emotions
-"A |psychological |tendency |that |is |expressed |by |evaluating |a |particular |entity |(e.g., |
themselves, |other |people, |objects, |and |issues) |with |some |degree |of |favor |or |disfavor"
--Can |range |from |very |positive |to |very |negative
--Strong |attitudes |are |resistant |to |change
--Usually |some |A-B |consistency
---Attitude |behavior |consistency
---If |you |like |coke |your |going |to |buy |it |from |the |store
--Short- |or |long-term
Categories |of |responding |- |attitudes |- |CORRECT |ANSWER✔✔-Feelings |- |goodwill, |positive |
affect |toward |object
Thoughts |- |favorable |beliefs |about |object
Behaviors- |recommending |to |others,
Purchasing
, Intra-attitudinal |structure |- |CORRECT |ANSWER✔✔-how |different |components |of |a |single |
attitude |relate |to |each |other
-ex: |Our |attitudes |toward |kendall |jenner |can |influence |our |attitude |toward |pepsi
Inter-attitudinal |structures |- |CORRECT |ANSWER✔✔-how |attitudes |about |different |things |are |
related |to |each |other
Attitude |formula |- |CORRECT |ANSWER✔✔-Attitude |= |sum(expectancy |* |Value)
Expectancy |- |CORRECT |ANSWER✔✔-the |subjective |probability |that |the |attitude |object |has |or |
is |characterized |by |some |attribute
Value |- |CORRECT |ANSWER✔✔-the |subjective |evaluation |attached |to |that |attribute
expectancy |value |model |- |CORRECT |ANSWER✔✔-a |widely |used |model |that |explains |how |
attitudes |form |and |changeidentify |series |of |important |attributes, |list |themattitude |is |the |
subjective |probability |ex: |what |is |the |likelihood |that |Chevy |cars |are |reliable |from |0-100%?
reliable |(0.2*8) |= |1.6
powerful |(0.75*10) |= |7.5 |
sum |all |of |these |and |you |will |get |an |index |of |your |attitude
Heider's |balance |theory |- |CORRECT |ANSWER✔✔--maintains |that |in |any |relationship |between |
three |entities, |a |state |of |unbalance |cannot |be |sustained, |and |it |will |be |resolved |by |altering |
one |of |the |relationships
-If |product |= |positive, |then |balance
-If |product |= |negative, |then |no |balance |and |change |imminent
--Creates |cognitive |dissonance
Answers
interaction |effect |- |CORRECT |ANSWER✔✔-whether |the |effect |of |the |original |independent |
variable |depends |on |the |level |of |another |independent |variable
Main |effect |- |CORRECT |ANSWER✔✔-In |a |factorial |design, |the |overall |effect |of |one |
independent |variable |on |the |dependent |variable, |averaging |over |the |levels |of |the |other |
independent |variable.
Attitude |- |CORRECT |ANSWER✔✔--Latin |root |aptus- |meaning |fitness, |preparedness, |or |
readiness
-A |person's |physical |stance |or |position
-Any |overt |expression |of |strong |emotions
-"A |psychological |tendency |that |is |expressed |by |evaluating |a |particular |entity |(e.g., |
themselves, |other |people, |objects, |and |issues) |with |some |degree |of |favor |or |disfavor"
--Can |range |from |very |positive |to |very |negative
--Strong |attitudes |are |resistant |to |change
--Usually |some |A-B |consistency
---Attitude |behavior |consistency
---If |you |like |coke |your |going |to |buy |it |from |the |store
--Short- |or |long-term
Categories |of |responding |- |attitudes |- |CORRECT |ANSWER✔✔-Feelings |- |goodwill, |positive |
affect |toward |object
Thoughts |- |favorable |beliefs |about |object
Behaviors- |recommending |to |others,
Purchasing
, Intra-attitudinal |structure |- |CORRECT |ANSWER✔✔-how |different |components |of |a |single |
attitude |relate |to |each |other
-ex: |Our |attitudes |toward |kendall |jenner |can |influence |our |attitude |toward |pepsi
Inter-attitudinal |structures |- |CORRECT |ANSWER✔✔-how |attitudes |about |different |things |are |
related |to |each |other
Attitude |formula |- |CORRECT |ANSWER✔✔-Attitude |= |sum(expectancy |* |Value)
Expectancy |- |CORRECT |ANSWER✔✔-the |subjective |probability |that |the |attitude |object |has |or |
is |characterized |by |some |attribute
Value |- |CORRECT |ANSWER✔✔-the |subjective |evaluation |attached |to |that |attribute
expectancy |value |model |- |CORRECT |ANSWER✔✔-a |widely |used |model |that |explains |how |
attitudes |form |and |changeidentify |series |of |important |attributes, |list |themattitude |is |the |
subjective |probability |ex: |what |is |the |likelihood |that |Chevy |cars |are |reliable |from |0-100%?
reliable |(0.2*8) |= |1.6
powerful |(0.75*10) |= |7.5 |
sum |all |of |these |and |you |will |get |an |index |of |your |attitude
Heider's |balance |theory |- |CORRECT |ANSWER✔✔--maintains |that |in |any |relationship |between |
three |entities, |a |state |of |unbalance |cannot |be |sustained, |and |it |will |be |resolved |by |altering |
one |of |the |relationships
-If |product |= |positive, |then |balance
-If |product |= |negative, |then |no |balance |and |change |imminent
--Creates |cognitive |dissonance
