IAB DBPC EXAM 121 QUESTIONS WITH
PASSED SOLUTIONS!!
1 of 120
Term
What MUST be included in an HTML5 ad to ensure proper
functionality?
Give this one a try later!
signed nda budget tracker
click tag kick-off call
, Don't know?
2 of 120
Term
A competitive analysis is MOST HELPFUL in determining
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A/B Testing. capabilities Overview.
brand SOV. addressable TV
Don't know?
3 of 120
Term
What MUST be updated when reallocating budgets between
vendors?
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IO innovative vendor opportunities
, MSA audio
Don't know?
4 of 120
Term
Historical campaign performance should be used when establishing
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business objectives media mix allocation
quantity of retargeting segments campaign pacing.
Don't know?
5 of 120
Term
The media planner/buyer should wait to send the RFP until he/she
has received which of the following?
Give this one a try later!
kick-off Call addressable TV
, signed NDA paid video views
Don't know?
6 of 120
Term
A digital planner/buyer notices a significant increase in brand search
volume. What should be included in an analysis to determine the
factors contributing to the lift?
Give this one a try later!
innovative vendor opportunities change in quality score
creative team scope cross-channel spending
Don't know?
7 of 120
Term
After a campaign launches, a digital planner/buyer discovers
conversions are not being tracked. The BEST first action to take is to
Give this one a try later!
PASSED SOLUTIONS!!
1 of 120
Term
What MUST be included in an HTML5 ad to ensure proper
functionality?
Give this one a try later!
signed nda budget tracker
click tag kick-off call
, Don't know?
2 of 120
Term
A competitive analysis is MOST HELPFUL in determining
Give this one a try later!
A/B Testing. capabilities Overview.
brand SOV. addressable TV
Don't know?
3 of 120
Term
What MUST be updated when reallocating budgets between
vendors?
Give this one a try later!
IO innovative vendor opportunities
, MSA audio
Don't know?
4 of 120
Term
Historical campaign performance should be used when establishing
Give this one a try later!
business objectives media mix allocation
quantity of retargeting segments campaign pacing.
Don't know?
5 of 120
Term
The media planner/buyer should wait to send the RFP until he/she
has received which of the following?
Give this one a try later!
kick-off Call addressable TV
, signed NDA paid video views
Don't know?
6 of 120
Term
A digital planner/buyer notices a significant increase in brand search
volume. What should be included in an analysis to determine the
factors contributing to the lift?
Give this one a try later!
innovative vendor opportunities change in quality score
creative team scope cross-channel spending
Don't know?
7 of 120
Term
After a campaign launches, a digital planner/buyer discovers
conversions are not being tracked. The BEST first action to take is to
Give this one a try later!
