HTMT 213 TEST 1 QUESTIONS AND ANSWERS
Demand is lowest and reduced rates are typically offered to increase business during which of the
following. - CORRECT ANSWER✅✅✅off seasons
Which component of a hospitality marketing mix would be affected if a sales person worked with travel
intermediaries to make the product more accessible to consumers? - CORRECT ANSWER✅✅✅place-
distribution mix
What activity performed by the director of marketing involves setting standards, measuring
performance on a regular basis, and taking corrective action if needed? - CORRECT
ANSWER✅✅✅controlling
Production and consumption are largely simultaneous with services; hospitality consumers come to a
hotel or e restaurant, and services are consumed at the place and time they are created. - CORRECT
ANSWER✅✅✅This statement illustrates inseparability, a characteristics of hospitality products and
services?
A marketing team should include - CORRECT ANSWER✅✅✅at least one representative from each
revenue center at a property.
The Fountainhead Hotel assembled information about the property, the competition, and marketplace
opportunities. - CORRECT ANSWER✅✅✅This is the step of conducting a marketing audit in
developing a marketing plan.
What is the purpose of an occupancy and activity analysis? - CORRECT ANSWER✅✅✅to track sales
history patterns and identify sales areas that can be improved
The new sales manager of the Mountain Lodge is conducting a property analysis to learn more about the
lodge's strengths, weaknesses, opportunities, and threats. - CORRECT ANSWER✅✅✅the sales
manager should talk to Mountain Lodge guests, employees, and the guests and employees of
competitors.
Demand is lowest and reduced rates are typically offered to increase business during which of the
following. - CORRECT ANSWER✅✅✅off seasons
Which component of a hospitality marketing mix would be affected if a sales person worked with travel
intermediaries to make the product more accessible to consumers? - CORRECT ANSWER✅✅✅place-
distribution mix
What activity performed by the director of marketing involves setting standards, measuring
performance on a regular basis, and taking corrective action if needed? - CORRECT
ANSWER✅✅✅controlling
Production and consumption are largely simultaneous with services; hospitality consumers come to a
hotel or e restaurant, and services are consumed at the place and time they are created. - CORRECT
ANSWER✅✅✅This statement illustrates inseparability, a characteristics of hospitality products and
services?
A marketing team should include - CORRECT ANSWER✅✅✅at least one representative from each
revenue center at a property.
The Fountainhead Hotel assembled information about the property, the competition, and marketplace
opportunities. - CORRECT ANSWER✅✅✅This is the step of conducting a marketing audit in
developing a marketing plan.
What is the purpose of an occupancy and activity analysis? - CORRECT ANSWER✅✅✅to track sales
history patterns and identify sales areas that can be improved
The new sales manager of the Mountain Lodge is conducting a property analysis to learn more about the
lodge's strengths, weaknesses, opportunities, and threats. - CORRECT ANSWER✅✅✅the sales
manager should talk to Mountain Lodge guests, employees, and the guests and employees of
competitors.
