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DIGITAL MARKETING FOUNDATIONS AND STRATEGY
5TH EDITION TEST WITH ACTUAL EXAM TIPS
Digital Marketing Utilizing digital technology for marketing processes.
Information collected by a company directly from its
First-party data
customers.
Interacting with customers to measure marketing
Engagement
effectiveness.
Impact of new digital tech on existing goods/services'
Digital Disruption
value.
Mobile and Broadband Contrary to belief, there's growth potential in
Growth developing countries.
Not just sales, but also customer's continued
Conversion
purchases.
Cloud Metaphor for the internet.
Current trend of selling software as a service, not a
Software as a Service
product.
Internet Usage Varying internet usage patterns by gender, ethnicity,
Demographics etc.
Over half of the world's population has internet
Global Internet Access
access.
Streaming music is not the most popular weekly
Popular Online Activity
online activity.
Primarily refers to sales but includes continued
Customer Conversion
purchases.
Internet of Things Network of physical objects accessed online.
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Stage where customers are attracted but not
Customer Acquisition
committed.
Internet of Everything Enhancement of IoT with people, data, and processes.
Waves of Change Evolutionary shifts in technology and business.
Digital Transformation Rapid business change due to digital disruption.
Critical Strategy Elements Key components in digital marketing tactics.
Direct Response Tactics to engage customers directly.
Strategies
RFID Technology for remote goods identification.
4th Wave of Industrial Focus on smartification, purpose, and sustainability.
Revolution
Disruptive Change Ongoing disruptive shifts in the online landscape.
Digital Technologies Tools changing thinking and behavior.
Tagged Goods Items identified remotely without human input.
Digital Concepts Comparing digital disruption and transformation.
Comparison
Smartification Emphasis on smart tech in the industrial revolution.
Digital Phenomenon Upsetting traditional behaviors via digital tools.
Brand Engagement Attracting customers to the brand.
Internet Change Effects of disruptive change on marketing.
Implications
Value delivered by a firm to a specific customer
Value Proposition
segment.
Technology enhancing physical reality, like Microsoft
Augmented Reality
HoloLens.
Simulation of a 3D environment interacted with using
Virtual Reality
special equipment.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY
5TH EDITION TEST WITH ACTUAL EXAM TIPS
Digital Marketing Utilizing digital technology for marketing processes.
Information collected by a company directly from its
First-party data
customers.
Interacting with customers to measure marketing
Engagement
effectiveness.
Impact of new digital tech on existing goods/services'
Digital Disruption
value.
Mobile and Broadband Contrary to belief, there's growth potential in
Growth developing countries.
Not just sales, but also customer's continued
Conversion
purchases.
Cloud Metaphor for the internet.
Current trend of selling software as a service, not a
Software as a Service
product.
Internet Usage Varying internet usage patterns by gender, ethnicity,
Demographics etc.
Over half of the world's population has internet
Global Internet Access
access.
Streaming music is not the most popular weekly
Popular Online Activity
online activity.
Primarily refers to sales but includes continued
Customer Conversion
purchases.
Internet of Things Network of physical objects accessed online.
, 2|Page
Stage where customers are attracted but not
Customer Acquisition
committed.
Internet of Everything Enhancement of IoT with people, data, and processes.
Waves of Change Evolutionary shifts in technology and business.
Digital Transformation Rapid business change due to digital disruption.
Critical Strategy Elements Key components in digital marketing tactics.
Direct Response Tactics to engage customers directly.
Strategies
RFID Technology for remote goods identification.
4th Wave of Industrial Focus on smartification, purpose, and sustainability.
Revolution
Disruptive Change Ongoing disruptive shifts in the online landscape.
Digital Technologies Tools changing thinking and behavior.
Tagged Goods Items identified remotely without human input.
Digital Concepts Comparing digital disruption and transformation.
Comparison
Smartification Emphasis on smart tech in the industrial revolution.
Digital Phenomenon Upsetting traditional behaviors via digital tools.
Brand Engagement Attracting customers to the brand.
Internet Change Effects of disruptive change on marketing.
Implications
Value delivered by a firm to a specific customer
Value Proposition
segment.
Technology enhancing physical reality, like Microsoft
Augmented Reality
HoloLens.
Simulation of a 3D environment interacted with using
Virtual Reality
special equipment.
