PRACTICE EXAM QUESTIONS
WITH CORRECT DETAILED
ANSWERS | ALREADY GRADED
A+<RECENT VERSION>
1) Environmental factors - answer ecological model. Shaped by fed and
state laws and organizational policies, includes how health related
resources are allocated, managed and protected.
2) Advocacy - answer attempt to influence public opinion that directly
affect ppl's lives. Individuals can act on their own or be apart of a
network. Brings an issue up to decision making level
3) Media advocacy - answer amplifies an issue so it is heard.
4) Earned media - answer mass media coverage from a story that is
earned through public service methods. No money changes hands but
usually an agency develops and places the story for a fee
5) Electronic communication - answer communicate instantly with ppl.
Usually through email more likely to be effective at national level than
, state more likely to be used by staff than officials and used by younger
than the older
6) Framing - answer words used to put a message in a desired context.
Different frames cause ppl to draw different conclusions
7) Gained framed - answer advantages of taking action
8) Loss framed - answer state the disadvantages of not taking an action
9) Framing bias - answer things framed in a way that are technically
accurate but can mislead people to interpret info wrong
10) Informational interview - answer finding out more about the
career, industry, product etc
11) Media scanning - answer good ol days done by newspaper
clippings
12) Meta-message - answer large context shaping entire message.
Often what is not said but what you are trying to say.
13) Policymaker - answer anyone who makes a decision that affects
others.
14) Polling survey - answer weekly polling on critical issues
,15) Qualitative literacy - answer subset of numeracy that is
knowledge and skills required for managing the mathematical demands of
diverse situations
16) Numeracy - answer ability to think and express quantitatvley.
Encompassmes knowledge and skills required to estimate quantites from
food labels etc
17) Health literacy - answer starts with our knowledge base and the
ability to understand and add information to it to make health-related
decisions includes numeracy
18) Literacy - answer an individual's ability to make sense of
information in any form in which it is presented
19) Self efficacy - answer individual's belief that he/she can adopt a
new behavior, such as quitting smoking. Made from knowledge and skills
on what the outcome will be and value and reinforcement
20) Peripheral cues - answer cultural references
21) Social marketing - answer not a theory, but a systematic
approach to developing health interventions. Consumer centered and
stress the important of the four p's
Product- the behavior, service, product, or policy
Price- price of the product (i.e. Time, money, emotional, physical)
Place- the distribution channels, or place most appropriate to expose
target audience to message or product
Promotion- how the message is conveyed
22) Targeting - answer focusing on one small group of ppl within a
larger population that has critical features in common
, 23) Tailoring - answer focusing on one small group within a larger
population that has critical features in common
24) Audience segmentation - answer division of large group of ppl
into smaller homogenous groupings based on shared characteristics. For
communication
25) Partner-based segmentation - answer working through
intermediate groups who have the desired target audience in their mind.
Commonly used to ksimply logistics and reduce cost
26) Channel segmentation - answer based on personal media
preferences and extremly popular
27) Traditional media - answer all communication medium used
before the invention of internet to coommunicate auxh aas televison
radio, billboards etc
28) Entertainment education - answer purposely designing nad
implementing a media message to both entertain and educate. Strategy to
bring out behavoral and social change
29) Consumer generated media - answer websites created using
web 2.0 technologies such as blogs wikis, social networking wtc. Aka ugc
and ucc
30) Viral marketing - answer strategy that facillitates and
encourages people to pass along a message through social networks.