Information Technology For Management: Driving Digital
Transformation To Increase Local And Global Performance,
Growth And Sustainability
By Efraim Turban, Carol Pollard And Gregory Wood
12th Edition
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, Test Bank
Chapter 1: Digital Transformation Disrupts Companies, Competition, And
Careers Locally And Globally
Multiple Choice
1. In The Early Stages Of A Startup Like Uber, Valuation Is Based Heavily On The Company’s
.
a. Technology
b. Present Value
c. Growth Potential
d. Assets
Answer: C
Difficulty: Medium
Section Reference: Opening Case
Learning Objective: Define The Differences Between The On-Demand And Sharing Economies
And The Six Business Objectives It Should Focus On To Enhance Organizational Performance,
Growth, And Sustainability.
Aacsb: Technology
2. Is An Easy-To-Read, Often Single-Page, Real-Time User Interface, Showing A
Graphical Presentation Of The Current Status And Historical Trends Of An Organization’s
Key Performance Indicators To Enable Instantaneous And Informed Decisions To Be
Made.
a. Predictions
b. Dashboards
c. Digital Models
d. Real-Time Reports
Answer: B
Difficulty: Easy
Section Reference: Technology Mega Trends
Learning Objective: Describe How It Is Disrupting The Way That Companies Operate, The
It Megatrends That Are Driving Organizational Performance, Growth, And Sustainability
And How Covid-19 Is Accelerating Digital Transformation.
Aacsb: Technology
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,3. A Top Concern Of Well-Established Corporations, Global Financial Institutions, Born-
On-The- Web Retailers, And Government Agencies Is How To Design Their Digital
Business Models In Order To Do All Of The Following, Except:
a. Deliver An Incredible Customer Experience
b. Improve Profitability
c. Implement Cloud Computing
d. Increase Market Share
Answer: C
Difficulty: Medium
Section Reference: Disruptive Digital Business Models
Learning Objective: Define The Differences Between The On-Demand And Sharing Economies
And The Six Business Objectives It Should Focus On To Enhance Organizational Performance,
Growth, And Sustainability.
Aacsb: Analytic Skills
4. In The Digital (Online) Space, There Is A Strong Relationship Between The Quality Of A Firm's
, Which In Turn Increases Revenue.
a. Mobile Apps And Business Transactions
b. Iot Capabilities And Kpis
c. Business Model And Marketing Efforts
d. Customer Experience And Loyalty
Answer: D
Difficulty: Hard
Section Reference: Disruptive Digital Business Models
Learning Objective: Define The Differences Between The On-Demand And Sharing Economies
And The Six Business Objectives It Should Focus On To Enhance Organizational Performance,
Growth, And Sustainability.
Aacsb: Technology
5. Market Conditions And Technological Innovations That Are Propelling The Explosion
Of On- Demand And Shared Services Include All The Following Except:
a. Smartphone-Connected Consumers
b. Private Data Centers
c. Simple And Secure Purchasing Flows
d. Location-Based Services
Answer: B
Difficulty: Medium
Section Reference: Doing Business In The On-Demand And Sharing Economy
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, Learning Objective: Define The Differences Between The On-Demand And Sharing Economies
And The Six Business Objectives It Should Focus On To Enhance Organizational Performance,
Growth, And Sustainability.
Aacsb: Technology
6. Is A Company’s Core Strategy For Making A Profit. It Defines The Products
And/Or Services It Will Sell, Its Target Market, Costs Associated With Doing
Business, And The Company’s Ongoing Plans For Achieving Its Goals.
a. Business Model
b. Website
c. Data Analytics
d. Technology Stack
Answer: A
Difficulty: Easy
Section Reference: Disruptive Digital Business Models
Learning Objective: Define The Differences Between The On-Demand And Sharing Economies
And The Six Business Objectives It Should Focus On To Enhance Organizational Performance,
Growth, And Sustainability.
Aacsb: Technology
7. Machine-To-Machine (M2m) Technology Enables Sensor-Embedded Products To Share
Reliable Real-Time Data .
a. Over Short Distances
b. Via Radio Signals
c. Using Cloud Services
d. Via Databases
Answer: B
Difficulty: Hard
Section Reference: Technology Mega Trends
Learning Objective: Describe How It Is Disrupting The Way That Companies Operate, The
It Megatrends That Are Driving Organizational Performance, Growth, And Sustainability
And How Covid-19 Is Accelerating Digital Transformation.
Aacsb: Reflective Thinking Skills
8. An Estimated % Of Big Data Are Unstructured.
a. 25 To 30
b. 33 To 66
c. 50 To 75
d. 80 To 90
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