MKT 3413 EXAM 1 GUIDE/COMPREHENSIVE STUDY GUIDE 2025 | AL
MKT 3413 exam 1
QUESTIONS AND CORRECT ANSWERS | VERIFIED ANSWERS |
Study online at https://quizlet.com/_hfn9hm
GRADED A+ |
1. marketing research involves all of the following re- manipulation
garding information EXCEPT
2. which of the following statements is most TRUE about marketing research is sys-
marketing research? tematic
3. which of the following statements is most FALSE about marketing research leads
marketing research? to automatic decisions
4. _________ research is undertaken to help identify prob- problem-identification
lems that are not necessarily apparent on the surface
and yet exist or are likely to arise in the future
5. which of the following classifications of marketing re- problem identification
search involves going below the surface to identify the
true underlying problem that the marketing manager
is facing?
6. problem-identification research is typically used to ad- pricing
dress all of the following topics EXCEPT
7. which of the following is the more common of the problem-identification re-
forms of research and is undertaken by virtually all search
marketing firms?
8. according to the text, _______ is typically used to access problem-identification re-
the environment and diagnose problems search
9. research undertaken to help solve specific marketing problem-solving research
problems is called :
10. research undertaken to identify marketing problems problem-identification re-
is called : search
, MKT 3413 exam 1
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11. all of the following are examples of topics typically market share
addressed by problem-solving research EXCEPT
12. all of the following are examples of topics typically C AND D
addressed by problem-solving research EXCEPT: (market potential and
market share)
13. which of the following is NOT a step in the marketing problem correction
research process?
14. the first step is any marketing research project is to: define the problem
15. if an outside agency was brought in to conduct work do fieldwork or collect
for a research project after the first three steps in the data
marketing research process were completed, which
step would the agency conduct?
16. The marketing chief of Fossil is considering the intro- formulating the research
duction of a super functional, fashionable wristwatch design
for men and women priced at $99. For this, he decid-
ed on 30 telephonic interviews from their customer
database, 50 valid survey responses from individu-
als whose income is greater than $60,000 and 2 fo-
cus-groups. To which of the six steps of the marketing
research process do the actions of the marketing chief
for Fossil fall into?
17. which of the following is NOT a form of interviewing in observational interviewing
the data collection stage of the research process?
18. all of the following are steps involved in the collecting
data-preparation stage of collected data EXCEPT
19. promotion
, MKT 3413 exam 1
Study online at https://quizlet.com/_hfn9hm
which of the following is NOT considered an uncon-
trollable environmental factor?
20. all of the following are considered to be controllable competition
marketing variables EXCEPT:
21. all of the following are considered to be controllable economy
marketing variables EXCEPT:
22. researchers enter the realm of the decision maker give justification for a rec-
when they: ommended course of ac-
tion over others
23. marketing research departments located within a firm internal suppliers
are called:
24. marketing research departments located outside a external suppliers
firm and comprising the marketing research industry
are called:
25. a marketing research project is warranted when: the cost of the research is
less than its eventual ben-
efits
26. ABC is a company which is involved in selling data that syndicated services
is designed to serve information needs of firms like
PepsiCo and Coca-Cola. The data are primarily collect-
ed through surveys, purchase and media panels, and
scanners. What kind of service does ABC provide in the
marketing research industry?
27. outside marketing research companies hired to sup- external suppliers
ply marketing research data are called:
MKT 3413 exam 1
QUESTIONS AND CORRECT ANSWERS | VERIFIED ANSWERS |
Study online at https://quizlet.com/_hfn9hm
GRADED A+ |
1. marketing research involves all of the following re- manipulation
garding information EXCEPT
2. which of the following statements is most TRUE about marketing research is sys-
marketing research? tematic
3. which of the following statements is most FALSE about marketing research leads
marketing research? to automatic decisions
4. _________ research is undertaken to help identify prob- problem-identification
lems that are not necessarily apparent on the surface
and yet exist or are likely to arise in the future
5. which of the following classifications of marketing re- problem identification
search involves going below the surface to identify the
true underlying problem that the marketing manager
is facing?
6. problem-identification research is typically used to ad- pricing
dress all of the following topics EXCEPT
7. which of the following is the more common of the problem-identification re-
forms of research and is undertaken by virtually all search
marketing firms?
8. according to the text, _______ is typically used to access problem-identification re-
the environment and diagnose problems search
9. research undertaken to help solve specific marketing problem-solving research
problems is called :
10. research undertaken to identify marketing problems problem-identification re-
is called : search
, MKT 3413 exam 1
Study online at https://quizlet.com/_hfn9hm
11. all of the following are examples of topics typically market share
addressed by problem-solving research EXCEPT
12. all of the following are examples of topics typically C AND D
addressed by problem-solving research EXCEPT: (market potential and
market share)
13. which of the following is NOT a step in the marketing problem correction
research process?
14. the first step is any marketing research project is to: define the problem
15. if an outside agency was brought in to conduct work do fieldwork or collect
for a research project after the first three steps in the data
marketing research process were completed, which
step would the agency conduct?
16. The marketing chief of Fossil is considering the intro- formulating the research
duction of a super functional, fashionable wristwatch design
for men and women priced at $99. For this, he decid-
ed on 30 telephonic interviews from their customer
database, 50 valid survey responses from individu-
als whose income is greater than $60,000 and 2 fo-
cus-groups. To which of the six steps of the marketing
research process do the actions of the marketing chief
for Fossil fall into?
17. which of the following is NOT a form of interviewing in observational interviewing
the data collection stage of the research process?
18. all of the following are steps involved in the collecting
data-preparation stage of collected data EXCEPT
19. promotion
, MKT 3413 exam 1
Study online at https://quizlet.com/_hfn9hm
which of the following is NOT considered an uncon-
trollable environmental factor?
20. all of the following are considered to be controllable competition
marketing variables EXCEPT:
21. all of the following are considered to be controllable economy
marketing variables EXCEPT:
22. researchers enter the realm of the decision maker give justification for a rec-
when they: ommended course of ac-
tion over others
23. marketing research departments located within a firm internal suppliers
are called:
24. marketing research departments located outside a external suppliers
firm and comprising the marketing research industry
are called:
25. a marketing research project is warranted when: the cost of the research is
less than its eventual ben-
efits
26. ABC is a company which is involved in selling data that syndicated services
is designed to serve information needs of firms like
PepsiCo and Coca-Cola. The data are primarily collect-
ed through surveys, purchase and media panels, and
scanners. What kind of service does ABC provide in the
marketing research industry?
27. outside marketing research companies hired to sup- external suppliers
ply marketing research data are called:
