RMG 806 CPCA Weekly Modules Answers
% ACV and why it is a good weighting factor when measuring
distribution? Ans✓✓✓ % ACV is a measure of breadth or reach and
indicates how many shoppers have the opportunity to buy the product
attribute of a Club store Ans✓✓✓ tend to have less operating expenses
and less overhead so prices are generally lower
Audit Data Ans✓✓✓ promotional in-store and circular activity gathered
by field staff
Audit Data Ans✓✓✓ promotional in-store and circular activity gathered
by field staff
Buying Rate Ans✓✓✓ Multiply the volume purchase size by the
purchase frequency
can positively impact retailer performance Ans✓✓✓ Effective space
management, improved shopper understanding, improved pricing and
promotional plans
Category Management Process published by the ECR sub-committee
has how many process steps Ans✓✓✓ 8
common focus across all Category Management approaches Ans✓✓✓
Collaborative trading partner process
, Focused on driving category growth
satisfying consumer and shopper needs
common retail go-to-market pricing strategies Ans✓✓✓ Edlp,
high/low, hybrid strategies
Consumer demographic profiles will vary by region but will remain
consistent within a given geography. Ans✓✓✓ false
ECR definition of Category Management Ans✓✓✓ A collaborative
process designed to better manage categories as strategic business units
and provide enhanced business results focusing on delivering shopper
and consumer value
EDLP Ans✓✓✓ offers shoppers everyday low prices on all items
Elasticity Ans✓✓✓ How much the demand for a product changes when
its price changes
evaluations least likely to be done with POS data in isolation from other
available data? Ans✓✓✓ Fair share vs. Market Gap analysis
% ACV and why it is a good weighting factor when measuring
distribution? Ans✓✓✓ % ACV is a measure of breadth or reach and
indicates how many shoppers have the opportunity to buy the product
attribute of a Club store Ans✓✓✓ tend to have less operating expenses
and less overhead so prices are generally lower
Audit Data Ans✓✓✓ promotional in-store and circular activity gathered
by field staff
Audit Data Ans✓✓✓ promotional in-store and circular activity gathered
by field staff
Buying Rate Ans✓✓✓ Multiply the volume purchase size by the
purchase frequency
can positively impact retailer performance Ans✓✓✓ Effective space
management, improved shopper understanding, improved pricing and
promotional plans
Category Management Process published by the ECR sub-committee
has how many process steps Ans✓✓✓ 8
common focus across all Category Management approaches Ans✓✓✓
Collaborative trading partner process
, Focused on driving category growth
satisfying consumer and shopper needs
common retail go-to-market pricing strategies Ans✓✓✓ Edlp,
high/low, hybrid strategies
Consumer demographic profiles will vary by region but will remain
consistent within a given geography. Ans✓✓✓ false
ECR definition of Category Management Ans✓✓✓ A collaborative
process designed to better manage categories as strategic business units
and provide enhanced business results focusing on delivering shopper
and consumer value
EDLP Ans✓✓✓ offers shoppers everyday low prices on all items
Elasticity Ans✓✓✓ How much the demand for a product changes when
its price changes
evaluations least likely to be done with POS data in isolation from other
available data? Ans✓✓✓ Fair share vs. Market Gap analysis
