CMA Certification - CPCA EXAM questions with
verified answers
_________ refers to a collection of products from different categories
that will be promoted at the same time Ans✓✓✓ Cross merchandising
• If you were managing a category with a cash generating strategy, what
pricing tactics would you employ? Ans✓✓✓ Match competition but do
not beat with lower prices, price items EDLP, maintain margins if
possible
• It is important to look at promotions from previous year when planning
future promotions Ans✓✓✓ TRUE
• Which of the following data sources would be most valuable to use in
setting item level pricing? Ans✓✓✓ Weekly point of sales data
• Which of these typically drive traffic to a particular store? Ans✓✓✓
Pricing and promotion
A "focus market" defines what products to consider in assortment
analysis and in essence rules out products that are not substitutable
Ans✓✓✓ TRUE
a measure that is weighted by product units sold while on discount and
product units sold when no discount was present is called Ans✓✓✓
average price
,A measure that reflects the average product price in retail stores when
any merchandising condition was in effect is called: Ans✓✓✓
Promoted price
a measure that reflects the average product price in retail stores when
any merchandising condition was in effect: Ans✓✓✓ promoted price
A reduction in the everyday product price on any SKU in retail stores is
called: Ans✓✓✓ promoted price
ACV Ans✓✓✓ total sales volume reported for a store or group of stores
Assortment Analysis Ans✓✓✓
Assortment analysis should always include TWO Pareto charts- one for
the overall market and another for the retail store or chain because it is
not possible to plot both geographies on the same chart Ans✓✓✓
FALSE
At what product level is average unit price (both regular and feature)
MOST effective and why? Ans✓✓✓ Item level, average unit price
should only be used at an item or line-priced level, because at a
category, brand or segment level, it is a blended avg
, At what product level is average unit price (both regular and feature)
MOST effective, and why? Ans✓✓✓ item level, average unit price
should only be used at an item or line-priced level, because at category,
brand or segment level, it is blended average
average non promo price:
average promo price:
average price per unit: Ans✓✓✓ highest value
lowest value
median
base sales Ans✓✓✓ product sales that would occur in the absence of
any promotion
Base volume is additional sales beyond what is expected due to
promotional activity Ans✓✓✓ NO
Base volume: Ans✓✓✓ total sales in stores where ANY merchandising
was present
Basic Industry Knowledge Ans✓✓✓
brian harris/ ECR Model:
Win Weber model:
Both: Ans✓✓✓ destination, routine, convenience
verified answers
_________ refers to a collection of products from different categories
that will be promoted at the same time Ans✓✓✓ Cross merchandising
• If you were managing a category with a cash generating strategy, what
pricing tactics would you employ? Ans✓✓✓ Match competition but do
not beat with lower prices, price items EDLP, maintain margins if
possible
• It is important to look at promotions from previous year when planning
future promotions Ans✓✓✓ TRUE
• Which of the following data sources would be most valuable to use in
setting item level pricing? Ans✓✓✓ Weekly point of sales data
• Which of these typically drive traffic to a particular store? Ans✓✓✓
Pricing and promotion
A "focus market" defines what products to consider in assortment
analysis and in essence rules out products that are not substitutable
Ans✓✓✓ TRUE
a measure that is weighted by product units sold while on discount and
product units sold when no discount was present is called Ans✓✓✓
average price
,A measure that reflects the average product price in retail stores when
any merchandising condition was in effect is called: Ans✓✓✓
Promoted price
a measure that reflects the average product price in retail stores when
any merchandising condition was in effect: Ans✓✓✓ promoted price
A reduction in the everyday product price on any SKU in retail stores is
called: Ans✓✓✓ promoted price
ACV Ans✓✓✓ total sales volume reported for a store or group of stores
Assortment Analysis Ans✓✓✓
Assortment analysis should always include TWO Pareto charts- one for
the overall market and another for the retail store or chain because it is
not possible to plot both geographies on the same chart Ans✓✓✓
FALSE
At what product level is average unit price (both regular and feature)
MOST effective and why? Ans✓✓✓ Item level, average unit price
should only be used at an item or line-priced level, because at a
category, brand or segment level, it is a blended avg
, At what product level is average unit price (both regular and feature)
MOST effective, and why? Ans✓✓✓ item level, average unit price
should only be used at an item or line-priced level, because at category,
brand or segment level, it is blended average
average non promo price:
average promo price:
average price per unit: Ans✓✓✓ highest value
lowest value
median
base sales Ans✓✓✓ product sales that would occur in the absence of
any promotion
Base volume is additional sales beyond what is expected due to
promotional activity Ans✓✓✓ NO
Base volume: Ans✓✓✓ total sales in stores where ANY merchandising
was present
Basic Industry Knowledge Ans✓✓✓
brian harris/ ECR Model:
Win Weber model:
Both: Ans✓✓✓ destination, routine, convenience
