CPCA Questions with verified answers
Category Management was formally defined in the United States as the
result of which joint industry project? Ans✓✓✓ ECR
Consumer demographics in panel data would include.... Ans✓✓✓ -
Credit cards used
- Dietary Restrictions
- Internet access
- Number of TV sets
- Magazine subscriptions
- Age
- Marital status
- Income level
Describe a product that is incremental to a category. Ans✓✓✓
WRONG
Describe Incremental Contribution Ans✓✓✓ WRONG
Describe SKU Rationalization. Ans✓✓✓ A common process that some
retailers implement as an assortment initiative.
The process of identifying poor performance items that should be
deleted from the product assortment to improve category sales.
, Describe the tactics related to a Limited Assortment Strategy Ans✓✓✓
WRONG
Dollar Stores have begun to appeal to high income families in the United
States and Canada. Why is this happening? Ans✓✓✓ Low prices on
certain items and in some categories are important to some high income
families.
How is buying rate calculated? Ans✓✓✓ WRONG
How many steps are in the original Category management Process
published by the ECR sub-committee in the United States? Ans✓✓✓
NOT 4
In the last 52 weeks a retailer had 200,000 category buyers, 20,000
bought Brand A. On average, Brand A's buyers purchased Brand A five
times over the year. For each purchase occasion they purchased two 8oz.
units at an average price of $3.00 per unit. What is Brand A's category
penetration. Ans✓✓✓ WRONG
Panel Data can be used to... Ans✓✓✓ WRONG
Share of Requirements Ans✓✓✓ Measures how a product satisfies a
consumer's category needs.
Category Management was formally defined in the United States as the
result of which joint industry project? Ans✓✓✓ ECR
Consumer demographics in panel data would include.... Ans✓✓✓ -
Credit cards used
- Dietary Restrictions
- Internet access
- Number of TV sets
- Magazine subscriptions
- Age
- Marital status
- Income level
Describe a product that is incremental to a category. Ans✓✓✓
WRONG
Describe Incremental Contribution Ans✓✓✓ WRONG
Describe SKU Rationalization. Ans✓✓✓ A common process that some
retailers implement as an assortment initiative.
The process of identifying poor performance items that should be
deleted from the product assortment to improve category sales.
, Describe the tactics related to a Limited Assortment Strategy Ans✓✓✓
WRONG
Dollar Stores have begun to appeal to high income families in the United
States and Canada. Why is this happening? Ans✓✓✓ Low prices on
certain items and in some categories are important to some high income
families.
How is buying rate calculated? Ans✓✓✓ WRONG
How many steps are in the original Category management Process
published by the ECR sub-committee in the United States? Ans✓✓✓
NOT 4
In the last 52 weeks a retailer had 200,000 category buyers, 20,000
bought Brand A. On average, Brand A's buyers purchased Brand A five
times over the year. For each purchase occasion they purchased two 8oz.
units at an average price of $3.00 per unit. What is Brand A's category
penetration. Ans✓✓✓ WRONG
Panel Data can be used to... Ans✓✓✓ WRONG
Share of Requirements Ans✓✓✓ Measures how a product satisfies a
consumer's category needs.
