CPCA Exam questions with verified answers
A.) $30
Buying rate = purchasing frequency x $/purchase Ans✓✓✓ In the last
52 weeks a Retailer had 100,000 category buyers and 10,000 bought
Brand A. On average, buyers purchased Brand A five times over the
year, and on each occasion they purchased two 8oz. units at an average
price of $3.00 per unit. What is Brand A's buying rate?
A.) $30
B.) $6
C.) $3
D.) $300
A.) A measure used to indicated an increase in product sales volume due
to some type of tactical activity Ans✓✓✓ Which of the following
statements BEST describes the term 'lift'?
A.) A measure used to indicated an increase in product sales volume due
to some type of tactical activity
B.) Frequency during which a product should be placed on promotion
C.) Change in product assortment after an efficient assortment analysis
D.) The height that products should be placed on shevles
,A.) All commodity volume: the total sales volume reported for a store or
group of stores Ans✓✓✓ What is the best definition below for "ACV"?
A.) All commodity volume: the total sales volume reported for a store or
group of stores
B.) All category volume: the total sales volume reported for a store or
group of stores
C.) All commodity volume: the total sales volume reported for a store or
group of stores
A.) All of these answers are correct Ans✓✓✓ Excel and PowerPoint
offer similar charting functionality. Why would it be beneficial to use an
Excel Chart?
A.) All of these answers are correct
B.) You are looking at a series of data and want to quickly see it
represented on a chart
C.) You are creating a chart from data you refresh on a frequent basis;
having this chart in Excel allows you to just update the data series and
the chart will update automatically
D.) You want to display your data range and chart on one easy page
A.) All of these answers are correct Ans✓✓✓ Why is it important for a
retailer to understand the seasonality of sales for a product like school
supplies?
,A.) All of these answers are correct
B.) Most sales and merchandising of school supplies occur primarily in
the months prior to and at the beginning of the school semester
C.) Because school supplies is a seasonal category, retailers that don't
consider seasonality might overestimate the impact that trade
promotions have on sales
D.) Without consideration for seasonality, baseline units for school
supplies would be underestimated during the peak sales months and
overestimated during the winter months
A.) All of these data sources can be used to evaluate item level pricing
Ans✓✓✓ Which of the following data sources can be used to evaluate
pricing strategy at an item level?
A.) All of these data sources can be used to evaluate item level pricing
B.) Competitive pricing data
C.) Weekly regular and temporary price reductions from POS or
syndicated POS data
D.) Weekly dollar sales from POS or syndicated POS data
A.) Category definition, category role, category assessment, category
scorecard, category strategies, category tactics, plan implementation,
category review Ans✓✓✓ Which of the following answers presents the
original category management process defined by the joint industry in
the correct sequence?
, A.) Category definition, category role, category assessment, category
scorecard, category strategies, category tactics, plan implementation,
category review
B.) Category definition, category role, category scorecard, category
assessment, category strategies, category tactics, plan implementation,
category review
C.) None of these answers are correct
D.) Category definition, category assessment, category role, category
scorecard, category strategies, category tactics, plan implementation,
category review
E.) Category role, category definition, category assessment, category
scorecard, category strategies, category tactics, plan implementation,
category review
A.) Days of Supply: a measure that indicates the number of days that an
inventory of a product will last and is usually based on previous sales
Ans✓✓✓ What does DOS refer to in Category Management?
A.) Days of Supply: a measure that indicates the number of days that an
inventory of a product will last and is usually based on previous sales
B.) Days of Stock: a logistic measure that indicates inventory turns
C.) Days of Service: a productivity measure that indicates length of time
that an employee has worked for an organization
A.) ECR Ans✓✓✓ Category Management was formally defined in the
United States as a result of which joint industry project?
A.) $30
Buying rate = purchasing frequency x $/purchase Ans✓✓✓ In the last
52 weeks a Retailer had 100,000 category buyers and 10,000 bought
Brand A. On average, buyers purchased Brand A five times over the
year, and on each occasion they purchased two 8oz. units at an average
price of $3.00 per unit. What is Brand A's buying rate?
A.) $30
B.) $6
C.) $3
D.) $300
A.) A measure used to indicated an increase in product sales volume due
to some type of tactical activity Ans✓✓✓ Which of the following
statements BEST describes the term 'lift'?
A.) A measure used to indicated an increase in product sales volume due
to some type of tactical activity
B.) Frequency during which a product should be placed on promotion
C.) Change in product assortment after an efficient assortment analysis
D.) The height that products should be placed on shevles
,A.) All commodity volume: the total sales volume reported for a store or
group of stores Ans✓✓✓ What is the best definition below for "ACV"?
A.) All commodity volume: the total sales volume reported for a store or
group of stores
B.) All category volume: the total sales volume reported for a store or
group of stores
C.) All commodity volume: the total sales volume reported for a store or
group of stores
A.) All of these answers are correct Ans✓✓✓ Excel and PowerPoint
offer similar charting functionality. Why would it be beneficial to use an
Excel Chart?
A.) All of these answers are correct
B.) You are looking at a series of data and want to quickly see it
represented on a chart
C.) You are creating a chart from data you refresh on a frequent basis;
having this chart in Excel allows you to just update the data series and
the chart will update automatically
D.) You want to display your data range and chart on one easy page
A.) All of these answers are correct Ans✓✓✓ Why is it important for a
retailer to understand the seasonality of sales for a product like school
supplies?
,A.) All of these answers are correct
B.) Most sales and merchandising of school supplies occur primarily in
the months prior to and at the beginning of the school semester
C.) Because school supplies is a seasonal category, retailers that don't
consider seasonality might overestimate the impact that trade
promotions have on sales
D.) Without consideration for seasonality, baseline units for school
supplies would be underestimated during the peak sales months and
overestimated during the winter months
A.) All of these data sources can be used to evaluate item level pricing
Ans✓✓✓ Which of the following data sources can be used to evaluate
pricing strategy at an item level?
A.) All of these data sources can be used to evaluate item level pricing
B.) Competitive pricing data
C.) Weekly regular and temporary price reductions from POS or
syndicated POS data
D.) Weekly dollar sales from POS or syndicated POS data
A.) Category definition, category role, category assessment, category
scorecard, category strategies, category tactics, plan implementation,
category review Ans✓✓✓ Which of the following answers presents the
original category management process defined by the joint industry in
the correct sequence?
, A.) Category definition, category role, category assessment, category
scorecard, category strategies, category tactics, plan implementation,
category review
B.) Category definition, category role, category scorecard, category
assessment, category strategies, category tactics, plan implementation,
category review
C.) None of these answers are correct
D.) Category definition, category assessment, category role, category
scorecard, category strategies, category tactics, plan implementation,
category review
E.) Category role, category definition, category assessment, category
scorecard, category strategies, category tactics, plan implementation,
category review
A.) Days of Supply: a measure that indicates the number of days that an
inventory of a product will last and is usually based on previous sales
Ans✓✓✓ What does DOS refer to in Category Management?
A.) Days of Supply: a measure that indicates the number of days that an
inventory of a product will last and is usually based on previous sales
B.) Days of Stock: a logistic measure that indicates inventory turns
C.) Days of Service: a productivity measure that indicates length of time
that an employee has worked for an organization
A.) ECR Ans✓✓✓ Category Management was formally defined in the
United States as a result of which joint industry project?
