CPCA Exam questions with verified answers
3 Factors of in-store retail that effect SKU proliferation Ans✓✓✓ -
variety
-how much space is dedicated to a section
-placement of where products fall in store
3 levels of Syndicated Scanner Data Ans✓✓✓ Category- ex) pasta
sauce
Segment- ex) three cheese, meat lovers, veggie
brand- ex) prego, ragu, barilla
assortment manager's role Ans✓✓✓ >customer-driven
>assortment-products to keep, what customers want, products to get rid
of, product variety
>doesn't worry about slotting
average price Ans✓✓✓ measure weighted by product unit sold on and
off discount
Baseline Sales Ans✓✓✓ sales before promotion
Category growth can be brought on by... Ans✓✓✓ shopper research,
trading partner discussion of priorities, etc
, Category Management.... Ans✓✓✓ -goes beyond food industry,
applicable to all
-CONSUMER centric- retailer benefits from the customers being
satisfied
-about ASSORTMENT
Convenience Category** Ans✓✓✓ category provider making retailer
deliver good consumer value
-average dollar sales
-average household penetration
-infrequent purchase frequency
cross merchandising Ans✓✓✓ Retailers carry complementary goods
and services to encourage shoppers to buy more
ex) summer- swimsuits, grills, beach chairs
Data used to elevate pricing by item level (SKU level) Ans✓✓✓
competitive pricing, etc
Destination Category Ans✓✓✓ primary store of choice for category by
delivering consistent customer value
-high dollar sale
-high household penetration
-high purchase frequency
-differentiated marketing approach from competitors
3 Factors of in-store retail that effect SKU proliferation Ans✓✓✓ -
variety
-how much space is dedicated to a section
-placement of where products fall in store
3 levels of Syndicated Scanner Data Ans✓✓✓ Category- ex) pasta
sauce
Segment- ex) three cheese, meat lovers, veggie
brand- ex) prego, ragu, barilla
assortment manager's role Ans✓✓✓ >customer-driven
>assortment-products to keep, what customers want, products to get rid
of, product variety
>doesn't worry about slotting
average price Ans✓✓✓ measure weighted by product unit sold on and
off discount
Baseline Sales Ans✓✓✓ sales before promotion
Category growth can be brought on by... Ans✓✓✓ shopper research,
trading partner discussion of priorities, etc
, Category Management.... Ans✓✓✓ -goes beyond food industry,
applicable to all
-CONSUMER centric- retailer benefits from the customers being
satisfied
-about ASSORTMENT
Convenience Category** Ans✓✓✓ category provider making retailer
deliver good consumer value
-average dollar sales
-average household penetration
-infrequent purchase frequency
cross merchandising Ans✓✓✓ Retailers carry complementary goods
and services to encourage shoppers to buy more
ex) summer- swimsuits, grills, beach chairs
Data used to elevate pricing by item level (SKU level) Ans✓✓✓
competitive pricing, etc
Destination Category Ans✓✓✓ primary store of choice for category by
delivering consistent customer value
-high dollar sale
-high household penetration
-high purchase frequency
-differentiated marketing approach from competitors
