MRKT 331 SELU Budden Final Exam
questions with verified answers
Promotion - correct answer ✔✔Used to generate sales by making targeted customers aware of
offerings.
Advertising - correct answer ✔✔Paid, non personal communication
Sales Promotions - correct answer ✔✔Involve the use of media and non-media for a limited
period of time (coupons, in-store displays, contests, products demonstrations, sampling, etc.)
Publicity - correct answer ✔✔Non-paid form of communication
Personal Selling - correct answer ✔✔Face to face promotion
Types of Promotion - correct answer ✔✔-Advertising
-Sales Promotion
-Publicity
-Personal selling
Strategy is impacted by many factors - correct answer ✔✔-Trading area (primary - retailer has
main advantage, secondary - retailer has competition) - zip code survey
-High store traffic turns over inventory
-Store credit customers are more store loyal and purchase in larger quantities
-Promotion can address cash flow problem in the short run
-Building and fixtures should reinforce strategy
, -Promotion can provide customers with information and therefore reduce risks on their part -
thus it can be part of customer service
Promotion in the Supply Chain - correct answer ✔✔-MFRS promote image
-MFRS promote benefits
-MFRS promote single products
MFRS promote image - correct answer ✔✔Stores promote availability
MFRS promote benefits - correct answer ✔✔Stores promote price
MFRS promote single products - correct answer ✔✔Stores promote variety (clutter) of
products.
Long-term - correct answer ✔✔_____ -_____ objectives of retail promotion using institutional
advertising
-Creating a positive store image (Neiman Marcus, Nordstrom's)
-Public Service Promotion
Public Service Promotion - correct answer ✔✔The retailer is a good citizen (blood pressure/flu
shots at drug store, etc.)
Short-term - correct answer ✔✔_____-______ objectives of retail promotion using institutional
advertising
-Increased patronage from existing customers (Winn Dixie coupons)
-Attraction of new customers
questions with verified answers
Promotion - correct answer ✔✔Used to generate sales by making targeted customers aware of
offerings.
Advertising - correct answer ✔✔Paid, non personal communication
Sales Promotions - correct answer ✔✔Involve the use of media and non-media for a limited
period of time (coupons, in-store displays, contests, products demonstrations, sampling, etc.)
Publicity - correct answer ✔✔Non-paid form of communication
Personal Selling - correct answer ✔✔Face to face promotion
Types of Promotion - correct answer ✔✔-Advertising
-Sales Promotion
-Publicity
-Personal selling
Strategy is impacted by many factors - correct answer ✔✔-Trading area (primary - retailer has
main advantage, secondary - retailer has competition) - zip code survey
-High store traffic turns over inventory
-Store credit customers are more store loyal and purchase in larger quantities
-Promotion can address cash flow problem in the short run
-Building and fixtures should reinforce strategy
, -Promotion can provide customers with information and therefore reduce risks on their part -
thus it can be part of customer service
Promotion in the Supply Chain - correct answer ✔✔-MFRS promote image
-MFRS promote benefits
-MFRS promote single products
MFRS promote image - correct answer ✔✔Stores promote availability
MFRS promote benefits - correct answer ✔✔Stores promote price
MFRS promote single products - correct answer ✔✔Stores promote variety (clutter) of
products.
Long-term - correct answer ✔✔_____ -_____ objectives of retail promotion using institutional
advertising
-Creating a positive store image (Neiman Marcus, Nordstrom's)
-Public Service Promotion
Public Service Promotion - correct answer ✔✔The retailer is a good citizen (blood pressure/flu
shots at drug store, etc.)
Short-term - correct answer ✔✔_____-______ objectives of retail promotion using institutional
advertising
-Increased patronage from existing customers (Winn Dixie coupons)
-Attraction of new customers
