Certified Digital Marketing Certificate Exam
UPDATED ACTUAL Exam Questions and
CORRECT Answers
What are the benefits of including both traditional and digital marketing activities when creating
a marketing campaign? - CORRECT ANSWER - 1. Optimizes for scale and relevance
2. Uses every audience's point of contact
When considering entering a new market or cultural community, why is it beneficial to conduct
cultural research first? - CORRECT ANSWER - 1. To prevent misconceptions and avoid
association with offensive content
2.To adapt the positioning and offer to fit in a global context
You are researching your competitor's target market to find out how active their community is
and what their audience is saying about their brand. What tool or source of information is best
suited to provide this competitive insight? - CORRECT ANSWER - Social Media
What are the main benefits of a 360 campaign? - CORRECT ANSWER - Covers the entire
buying cycle
Optimizes for scale and balance
A person reads an article about the effects of sun damage on skin and searches Google for the
best way to protect their skin. They discover your company's blog about the 'Top ten ways to
protect your skin in the sun'. What marketing function and stage in the buyer's journey are
aligned in this scenario? - CORRECT ANSWER - Awareness function + the awareness
stage
What are the qualities of effective content? - CORRECT ANSWER - Personalized
Relevant
,What do you need to concentrate on when conducting a competitor content audit? - CORRECT
ANSWER - Their social following
New format adoption
You are developing a content calendar for the quarter. You have included the copy and format
that you are going to use, the theme, the date and the time the post is to be published. What
element are you missing? - CORRECT ANSWER - The creative
The platform
You have defined your personality and brand and identified your audience. What is the next step
involved in creating your brand business story? - CORRECT ANSWER - Map story to
personas
You are looking to promote your content and have decided to team up with a company who can
create content on your behalf. What is this method of content promotion known as? - CORRECT
ANSWER - Affiliate Marketing
Two of the three key components for assessing the ROI of your content marketing efforts are
investment in content and performance of content. What is the third component? - CORRECT
ANSWER - Long tail benefits
The five stages of the Buyer's Journey are Awareness, Interest, Consideration, Conversion, and
Retention. Which stages are most influenced by social media marketing? - CORRECT
ANSWER - Awareness
Interest
What are some of the best practices that you should follow when setting up a social media
account for a business? - CORRECT ANSWER - Include CTAs in your cover photo
Use a profile image that depicts your brand
,When setting up a Twitter page for a business, which actions should you take? - CORRECT
ANSWER - Add a profile photo and company bio
Create a standard Twitter account for your business
Which statements about setting up a Snapchat page for a business are true? - CORRECT
ANSWER - Sign up by downloading the Snap App on your mobile phone
Avail of extra functionality by signing up to Ads Manager
Your digital marketing intern was about to regram a follower's post on your Instagram account.
Analyze the images shown and outline which best practices for regramming UGC have yet to be
applied? - CORRECT ANSWER - Give credit to owner
Avoid editing content
How can you optimize ad serving on Facebook and Instagram? - CORRECT ANSWER -
Use Link Clicks to serve ads to people who are most likely to click on them
Use Daily Unique Reach to show your ad once per day to your audience
Which native tools can provide rich insight into the performance of Facebook campaigns? -
CORRECT ANSWER - Audience Insights
Ads Manager
You run an online fitness and nutrition blog whose primary SEO objective is brand awareness.
Traffic coming to the blog is low so you want to leverage SEO to help drive awareness among
new visitors. Which SMART objective is most relevant based on the SEO objective for the blog?
1. Get links to your website from three of the top five industry news websites in the next six
months
2. Double the page views for our highest ad revenue pages in 24 months
3. Generate 35% more online sales for our top 10 converting landing pages in the next 10 months
, 4. Grow returning visitors from SEO from 3% to 5% within 12 months - CORRECT
ANSWER - Get links to your website from three of the top five industry news websites in
the next six months
You are carrying out SEO keyword research for your product or service. You have picked a topic
to research, brainstormed and now have a significant number of keywords around the topic.
Following best practice, what are the next steps towards successful keyword research? -
CORRECT ANSWER - Prioritize keywords
Review keyword value
Which website characteristics are also considered technical SEO ranking factors? - CORRECT
ANSWER - Site speed
HTTPs
You have measured your website's SEO performance and have found that your technical SEO
efforts have not paid off as expected. What questions should you consider to help improve
performance? - CORRECT ANSWER - Are there any URL errors reported?
Have your key landing pages been indexed?
What are the benefits of using pay-per-click advertising? - CORRECT ANSWER - Results
are relevant to a user's needs
Metrics are easily measured
The image shown demonstrates how a TV campaign could be structured in Google Ads. What
level does "HDTV" and "Smart TV" represent in this example? - CORRECT ANSWER -
Ad Group Level
You have estimated the number of clicks a paid search campaign will generate. What do you
need to do to forecast the budget required for the campaign? - CORRECT ANSWER -
Multiply Clicks by CPC
UPDATED ACTUAL Exam Questions and
CORRECT Answers
What are the benefits of including both traditional and digital marketing activities when creating
a marketing campaign? - CORRECT ANSWER - 1. Optimizes for scale and relevance
2. Uses every audience's point of contact
When considering entering a new market or cultural community, why is it beneficial to conduct
cultural research first? - CORRECT ANSWER - 1. To prevent misconceptions and avoid
association with offensive content
2.To adapt the positioning and offer to fit in a global context
You are researching your competitor's target market to find out how active their community is
and what their audience is saying about their brand. What tool or source of information is best
suited to provide this competitive insight? - CORRECT ANSWER - Social Media
What are the main benefits of a 360 campaign? - CORRECT ANSWER - Covers the entire
buying cycle
Optimizes for scale and balance
A person reads an article about the effects of sun damage on skin and searches Google for the
best way to protect their skin. They discover your company's blog about the 'Top ten ways to
protect your skin in the sun'. What marketing function and stage in the buyer's journey are
aligned in this scenario? - CORRECT ANSWER - Awareness function + the awareness
stage
What are the qualities of effective content? - CORRECT ANSWER - Personalized
Relevant
,What do you need to concentrate on when conducting a competitor content audit? - CORRECT
ANSWER - Their social following
New format adoption
You are developing a content calendar for the quarter. You have included the copy and format
that you are going to use, the theme, the date and the time the post is to be published. What
element are you missing? - CORRECT ANSWER - The creative
The platform
You have defined your personality and brand and identified your audience. What is the next step
involved in creating your brand business story? - CORRECT ANSWER - Map story to
personas
You are looking to promote your content and have decided to team up with a company who can
create content on your behalf. What is this method of content promotion known as? - CORRECT
ANSWER - Affiliate Marketing
Two of the three key components for assessing the ROI of your content marketing efforts are
investment in content and performance of content. What is the third component? - CORRECT
ANSWER - Long tail benefits
The five stages of the Buyer's Journey are Awareness, Interest, Consideration, Conversion, and
Retention. Which stages are most influenced by social media marketing? - CORRECT
ANSWER - Awareness
Interest
What are some of the best practices that you should follow when setting up a social media
account for a business? - CORRECT ANSWER - Include CTAs in your cover photo
Use a profile image that depicts your brand
,When setting up a Twitter page for a business, which actions should you take? - CORRECT
ANSWER - Add a profile photo and company bio
Create a standard Twitter account for your business
Which statements about setting up a Snapchat page for a business are true? - CORRECT
ANSWER - Sign up by downloading the Snap App on your mobile phone
Avail of extra functionality by signing up to Ads Manager
Your digital marketing intern was about to regram a follower's post on your Instagram account.
Analyze the images shown and outline which best practices for regramming UGC have yet to be
applied? - CORRECT ANSWER - Give credit to owner
Avoid editing content
How can you optimize ad serving on Facebook and Instagram? - CORRECT ANSWER -
Use Link Clicks to serve ads to people who are most likely to click on them
Use Daily Unique Reach to show your ad once per day to your audience
Which native tools can provide rich insight into the performance of Facebook campaigns? -
CORRECT ANSWER - Audience Insights
Ads Manager
You run an online fitness and nutrition blog whose primary SEO objective is brand awareness.
Traffic coming to the blog is low so you want to leverage SEO to help drive awareness among
new visitors. Which SMART objective is most relevant based on the SEO objective for the blog?
1. Get links to your website from three of the top five industry news websites in the next six
months
2. Double the page views for our highest ad revenue pages in 24 months
3. Generate 35% more online sales for our top 10 converting landing pages in the next 10 months
, 4. Grow returning visitors from SEO from 3% to 5% within 12 months - CORRECT
ANSWER - Get links to your website from three of the top five industry news websites in
the next six months
You are carrying out SEO keyword research for your product or service. You have picked a topic
to research, brainstormed and now have a significant number of keywords around the topic.
Following best practice, what are the next steps towards successful keyword research? -
CORRECT ANSWER - Prioritize keywords
Review keyword value
Which website characteristics are also considered technical SEO ranking factors? - CORRECT
ANSWER - Site speed
HTTPs
You have measured your website's SEO performance and have found that your technical SEO
efforts have not paid off as expected. What questions should you consider to help improve
performance? - CORRECT ANSWER - Are there any URL errors reported?
Have your key landing pages been indexed?
What are the benefits of using pay-per-click advertising? - CORRECT ANSWER - Results
are relevant to a user's needs
Metrics are easily measured
The image shown demonstrates how a TV campaign could be structured in Google Ads. What
level does "HDTV" and "Smart TV" represent in this example? - CORRECT ANSWER -
Ad Group Level
You have estimated the number of clicks a paid search campaign will generate. What do you
need to do to forecast the budget required for the campaign? - CORRECT ANSWER -
Multiply Clicks by CPC
