Digital Media Marketing Midterm
UPDATED ACTUAL Exam Questions and
CORRECT Answers
what is digital marketing? - CORRECT ANSWER - the application of the internet and
related digital technologies in conjunction with traditional communications to achieve marketing
objectives
marketing options: traditional - CORRECT ANSWER - -one way communication
-mass marketing that's not targeted
-monologue message
-doesn't use many data for decision making
-customer as a target
marketing options: digital media - CORRECT ANSWER - -one to one, or many to many
communication
-personalized, mass comm, targeted
-uses customer data to help with strategies
-customer as partner (CRM, feedback)
what is a brand? - CORRECT ANSWER - a name, term, design, symbol or feature that
identifies one sellers good/service as distinct from those of other sellers
what is a personal brand? - CORRECT ANSWER - -allow indiv. to differentiate
themselves by consistently articulating their unique value proposition
-who you are AND what you do
-be your own PR guru and manage your own image
why does having a personal brand matter? - CORRECT ANSWER - -get promotions
,-get consistent salary increases
-get interviews for jobs you apply for
-get recognition at work
-always creating action towards goals
how to create your personal brand? - CORRECT ANSWER - -audit your online presence
-secure a personal website
-be purposeful in what you share
-develop your story
-find ways to product value
-associate with other strong brands
what is linkedin? - CORRECT ANSWER - worlds largest professional network: 400
million strong
linkedin checklist - CORRECT ANSWER - -photo
-headline
-summary
-experience
-organizations
-education
-volunteer experience
-skills and expertise (at least 5 skills)
-honors and awards
-courses
-projects
-recommendations
, if you're a firm, how can you use linkedin? - CORRECT ANSWER - -large pool of
applicants
-interact
personal branding: website - CORRECT ANSWER - -content is static
-formal/professional
-interactivity does not exist; one way comm.
-transactional
-comm. about products/services or person
-almost every firm and everyone have a website
personal branding: blog - CORRECT ANSWER - -content is regularly updated
-not formal
-interactive
-informative and educational
-interactivity about industry/customer issues and general topics
-some firms and people have blogs
web development: CMS - CORRECT ANSWER - CMS (content management system) is
what you use to build your website; its a computer app that allows publishing, editing,
organizing, etc.
web development: the hosting service - CORRECT ANSWER - this is your websites
landlord; every website is run on a server- a server is nothing other than a comp which can be
accessed from any location in the world
web development: the domain name - CORRECT ANSWER - this is what other people
use to find your website; it is the address people can enter to reach the website stored on a
hosting service center
UPDATED ACTUAL Exam Questions and
CORRECT Answers
what is digital marketing? - CORRECT ANSWER - the application of the internet and
related digital technologies in conjunction with traditional communications to achieve marketing
objectives
marketing options: traditional - CORRECT ANSWER - -one way communication
-mass marketing that's not targeted
-monologue message
-doesn't use many data for decision making
-customer as a target
marketing options: digital media - CORRECT ANSWER - -one to one, or many to many
communication
-personalized, mass comm, targeted
-uses customer data to help with strategies
-customer as partner (CRM, feedback)
what is a brand? - CORRECT ANSWER - a name, term, design, symbol or feature that
identifies one sellers good/service as distinct from those of other sellers
what is a personal brand? - CORRECT ANSWER - -allow indiv. to differentiate
themselves by consistently articulating their unique value proposition
-who you are AND what you do
-be your own PR guru and manage your own image
why does having a personal brand matter? - CORRECT ANSWER - -get promotions
,-get consistent salary increases
-get interviews for jobs you apply for
-get recognition at work
-always creating action towards goals
how to create your personal brand? - CORRECT ANSWER - -audit your online presence
-secure a personal website
-be purposeful in what you share
-develop your story
-find ways to product value
-associate with other strong brands
what is linkedin? - CORRECT ANSWER - worlds largest professional network: 400
million strong
linkedin checklist - CORRECT ANSWER - -photo
-headline
-summary
-experience
-organizations
-education
-volunteer experience
-skills and expertise (at least 5 skills)
-honors and awards
-courses
-projects
-recommendations
, if you're a firm, how can you use linkedin? - CORRECT ANSWER - -large pool of
applicants
-interact
personal branding: website - CORRECT ANSWER - -content is static
-formal/professional
-interactivity does not exist; one way comm.
-transactional
-comm. about products/services or person
-almost every firm and everyone have a website
personal branding: blog - CORRECT ANSWER - -content is regularly updated
-not formal
-interactive
-informative and educational
-interactivity about industry/customer issues and general topics
-some firms and people have blogs
web development: CMS - CORRECT ANSWER - CMS (content management system) is
what you use to build your website; its a computer app that allows publishing, editing,
organizing, etc.
web development: the hosting service - CORRECT ANSWER - this is your websites
landlord; every website is run on a server- a server is nothing other than a comp which can be
accessed from any location in the world
web development: the domain name - CORRECT ANSWER - this is what other people
use to find your website; it is the address people can enter to reach the website stored on a
hosting service center
