DMI Course Module 3 UPDATED ACTUAL
Exam Questions and CORRECT Answers
Which native Instagram tools can provide rich insight into the performance of Instagram
campaigns? - CORRECT ANSWER - (1) Instagram Insights
(2) Ad Manager
LinkedIn's Company Page Analytics - CORRECT ANSWER - (1) Identify trends across
keywords
(2) evaluate engagement of individual posts
(3) understand more about follower demographics
LinkedIn's Campaign Manager - CORRECT ANSWER - (1) Provide social action data for
sponsored content ads
(2) provide data on sends and opens for sponsored inmail
(3) measures the effectiveness of ad campaigns
Which native Twitter tools can provide rich insight into the performance of Twitter campaigns? -
CORRECT ANSWER - (1) Twitter Analytics
(2) Twitter Ads Manager
Which native tools can provide rich insight into the performance of LinkedIn campaigns? -
CORRECT ANSWER - (1) Campaign Manager
(2) Company Page Analytics
Which native Facebook tools can provide rich insight into the performance of Facebook
campaigns? - CORRECT ANSWER - (1) Audience Insights
(2) Ads Manager
,What sources of data does Facebook Audience Insights draw from? - CORRECT
ANSWER - (1) The general Facebook audience
(2) People connected to your Facebook event or page
(3) People in custom audiences that you've created from your current customers
How can using platform-native tools to analyze your social media campaigns be beneficial? -
CORRECT ANSWER - facilitates installation of conversion-tracking pixels
What are the benefits of social media marketing? - CORRECT ANSWER - (1) builds
relationships
(2) leverages organic feedback
(3) Offers positive experience
(4) builds brand story
What are the responsibilities of a social media marketer? - CORRECT ANSWER --
Developing relevant content topics to reach the company's target customers
-Creating, curating, and managing all published content -Monitoring, listening, and responding
to the community in a manner that ultimately drives business
-Nurturing and growing the community, and any influencer outreach efforts
-Overseeing the design of social assets - for example, profile cover, profile pic, thumbnails, ads,
landing pages, blogs
-Managing promotions and social ad campaigns
-Analyzing, reviewing, and reporting ROI on metrics; creating best practices and optimizing
strategy
-Monitoring trends in social media tools, applications, channels, design, and strategy
-Identifying threats and opportunities in user-generated content (UGC) surrounding the
company, and reporting notable threats to managemen
Top of Funnel - CORRECT ANSWER - Awareness and Interest stages
,What parts of the consumer journey should you ideally aim to achieve with social media
activity? - CORRECT ANSWER - Awareness and Interest stages (top of funnel)
Facebook - CORRECT ANSWER - LARGE SCALE REACH
-the largest social networking platform in the world. Its mission is to enable people to share
information and content with others who work, study, and live around all around the world.
-in recent years, it's audience is mainly associated with mid to older millennials as well as older
ages groups, so understanding the demographics of your audience is an important consideration
for choosing which social platform to advertise on.
-popular features include Events, Groups, Facebook Watch (the video on demand service), and
Recommendations.
-great for large-scale reach and attracts a wide range of demographics. It is a highly mobile
experience due to the seamless integration of social sharing and its mobile app. A benefit of its
mobile native experience is that marketers can engage consumers easily at all points throughout
their day through a highly effective mobile experience. This makes it an effective channel for
audience reach
YouTube - CORRECT ANSWER - VIDEO SHARING
-the largest video-sharing platform in the world. It is where users can watch, like, share,
comment on, and upload their own videos
-Teens also use the video-sharing service to follow their favorite vloggers (video bloggers), and
to subscribe to other YouTubers and celebrities they are interested in.
-More than 70% of YouTube watch time comes from mobile devices. YouTube attracts a range
of demographics but is usually associated with 15 to 49-year-olds.
-The most common behavior on YouTube is watching videos, so the platform is best for gaining
mass reach. Other behavior includes engaging with a video through likes, dislikes, shares, saves,
and comments. Users can subscribe to a channel to ensure they are more likely to be shown new
content created by the channel in their homefeed.
Instagram - CORRECT ANSWER - CURATED PHOTOS AND VIDEOS
-a visual platform used to share moments and communicate your point of view to the world via
photos and videos. It's owned by Facebook and integrates very effectively with the Facebook
advertising platform
, -offers a fully visual and mobile experience where users can take, enhance, manipulate, and
share photographs and videos with their friends and followers. Its audience is younger than the
Facebook audience and it is predominantly mobile too
-Stories offers users the chance to create ephemeral content lasting just 24 hours. IGTV provides
a place to host longer videos than the 60-second limit on an Instagram feed
-Because marketers can advertise on Instagram through Facebook, it offers access to a younger
audience to supplement or support the older audience of Facebook within your social media
campaigns
LinkedIn - CORRECT ANSWER - PROFESSIONAL NETWORKING
-a B2B-focused social media platform for building and developing professional connections, and
for reinforcing the mission and vision of a company
-It is a platform focused on professional networking, so it's great for recruitment, building
relationships with current employees, and fostering affinity groups. It's also useful for sharing
corporate news, targeting corporate consumers through paid advertising, and B2B
communication through thought-leadership and insight.
-Using the right tone on LinkedIn is very important. Remember, it is a business channel and
communications tend to be less whimsical and more professional here than other social channels
Twitter - CORRECT ANSWER - REAL-TIME CONVERSATION
-a social network that enables its users to send and read short posts called 'tweets' on a public
platform. Part of what differentiates Twitter from the other social platforms is that it's very
conversational in nature, due to the fast-paced, real-time dimension of its users' timelines.
Twitter also introduced hashtags to the social sphere, which makes it a great place to discover
content
-an excellent choice for participating in major cultural moments or events in real time. For
example, if you want to join the conversation around a major sporting event like the World Cup,
award shows like the Oscars, popular TV show finales, music festivals, or even a business
conference, Twitter is a great vehicle. Be mindful, however, of sponsorship stipulations
associated with major events
-Often, people take to Twitter seeking immediate customer service, so it's important to have
service representatives listening and responding on Twitter regularly. Twitter is also great for
sharing company news and product updates.
Pinterest - CORRECT ANSWER - VISUAL INSPIRATION
Exam Questions and CORRECT Answers
Which native Instagram tools can provide rich insight into the performance of Instagram
campaigns? - CORRECT ANSWER - (1) Instagram Insights
(2) Ad Manager
LinkedIn's Company Page Analytics - CORRECT ANSWER - (1) Identify trends across
keywords
(2) evaluate engagement of individual posts
(3) understand more about follower demographics
LinkedIn's Campaign Manager - CORRECT ANSWER - (1) Provide social action data for
sponsored content ads
(2) provide data on sends and opens for sponsored inmail
(3) measures the effectiveness of ad campaigns
Which native Twitter tools can provide rich insight into the performance of Twitter campaigns? -
CORRECT ANSWER - (1) Twitter Analytics
(2) Twitter Ads Manager
Which native tools can provide rich insight into the performance of LinkedIn campaigns? -
CORRECT ANSWER - (1) Campaign Manager
(2) Company Page Analytics
Which native Facebook tools can provide rich insight into the performance of Facebook
campaigns? - CORRECT ANSWER - (1) Audience Insights
(2) Ads Manager
,What sources of data does Facebook Audience Insights draw from? - CORRECT
ANSWER - (1) The general Facebook audience
(2) People connected to your Facebook event or page
(3) People in custom audiences that you've created from your current customers
How can using platform-native tools to analyze your social media campaigns be beneficial? -
CORRECT ANSWER - facilitates installation of conversion-tracking pixels
What are the benefits of social media marketing? - CORRECT ANSWER - (1) builds
relationships
(2) leverages organic feedback
(3) Offers positive experience
(4) builds brand story
What are the responsibilities of a social media marketer? - CORRECT ANSWER --
Developing relevant content topics to reach the company's target customers
-Creating, curating, and managing all published content -Monitoring, listening, and responding
to the community in a manner that ultimately drives business
-Nurturing and growing the community, and any influencer outreach efforts
-Overseeing the design of social assets - for example, profile cover, profile pic, thumbnails, ads,
landing pages, blogs
-Managing promotions and social ad campaigns
-Analyzing, reviewing, and reporting ROI on metrics; creating best practices and optimizing
strategy
-Monitoring trends in social media tools, applications, channels, design, and strategy
-Identifying threats and opportunities in user-generated content (UGC) surrounding the
company, and reporting notable threats to managemen
Top of Funnel - CORRECT ANSWER - Awareness and Interest stages
,What parts of the consumer journey should you ideally aim to achieve with social media
activity? - CORRECT ANSWER - Awareness and Interest stages (top of funnel)
Facebook - CORRECT ANSWER - LARGE SCALE REACH
-the largest social networking platform in the world. Its mission is to enable people to share
information and content with others who work, study, and live around all around the world.
-in recent years, it's audience is mainly associated with mid to older millennials as well as older
ages groups, so understanding the demographics of your audience is an important consideration
for choosing which social platform to advertise on.
-popular features include Events, Groups, Facebook Watch (the video on demand service), and
Recommendations.
-great for large-scale reach and attracts a wide range of demographics. It is a highly mobile
experience due to the seamless integration of social sharing and its mobile app. A benefit of its
mobile native experience is that marketers can engage consumers easily at all points throughout
their day through a highly effective mobile experience. This makes it an effective channel for
audience reach
YouTube - CORRECT ANSWER - VIDEO SHARING
-the largest video-sharing platform in the world. It is where users can watch, like, share,
comment on, and upload their own videos
-Teens also use the video-sharing service to follow their favorite vloggers (video bloggers), and
to subscribe to other YouTubers and celebrities they are interested in.
-More than 70% of YouTube watch time comes from mobile devices. YouTube attracts a range
of demographics but is usually associated with 15 to 49-year-olds.
-The most common behavior on YouTube is watching videos, so the platform is best for gaining
mass reach. Other behavior includes engaging with a video through likes, dislikes, shares, saves,
and comments. Users can subscribe to a channel to ensure they are more likely to be shown new
content created by the channel in their homefeed.
Instagram - CORRECT ANSWER - CURATED PHOTOS AND VIDEOS
-a visual platform used to share moments and communicate your point of view to the world via
photos and videos. It's owned by Facebook and integrates very effectively with the Facebook
advertising platform
, -offers a fully visual and mobile experience where users can take, enhance, manipulate, and
share photographs and videos with their friends and followers. Its audience is younger than the
Facebook audience and it is predominantly mobile too
-Stories offers users the chance to create ephemeral content lasting just 24 hours. IGTV provides
a place to host longer videos than the 60-second limit on an Instagram feed
-Because marketers can advertise on Instagram through Facebook, it offers access to a younger
audience to supplement or support the older audience of Facebook within your social media
campaigns
LinkedIn - CORRECT ANSWER - PROFESSIONAL NETWORKING
-a B2B-focused social media platform for building and developing professional connections, and
for reinforcing the mission and vision of a company
-It is a platform focused on professional networking, so it's great for recruitment, building
relationships with current employees, and fostering affinity groups. It's also useful for sharing
corporate news, targeting corporate consumers through paid advertising, and B2B
communication through thought-leadership and insight.
-Using the right tone on LinkedIn is very important. Remember, it is a business channel and
communications tend to be less whimsical and more professional here than other social channels
Twitter - CORRECT ANSWER - REAL-TIME CONVERSATION
-a social network that enables its users to send and read short posts called 'tweets' on a public
platform. Part of what differentiates Twitter from the other social platforms is that it's very
conversational in nature, due to the fast-paced, real-time dimension of its users' timelines.
Twitter also introduced hashtags to the social sphere, which makes it a great place to discover
content
-an excellent choice for participating in major cultural moments or events in real time. For
example, if you want to join the conversation around a major sporting event like the World Cup,
award shows like the Oscars, popular TV show finales, music festivals, or even a business
conference, Twitter is a great vehicle. Be mindful, however, of sponsorship stipulations
associated with major events
-Often, people take to Twitter seeking immediate customer service, so it's important to have
service representatives listening and responding on Twitter regularly. Twitter is also great for
sharing company news and product updates.
Pinterest - CORRECT ANSWER - VISUAL INSPIRATION
