09/06/2025, 11:43 MNM2615-Marketing In Africa Portfolio 2025 EXAM QUESTIONS WITH COMPLETE SOLUTIONS (100 % CORRECT AND VERI…
MNM2615-Marketing In Africa Portfolio 2025
EXAM QUESTIONS WITH COMPLETE SOLUTIONS
(100 % CORRECT AND VERIFIED) ALREADY
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Save
Terms in this set (549)
WHOLESALER Organise groups of independent retailers to better
SPONSORED compete with large chains through standardized
VOLUNTARY CHAINS selling practices and buying economies.
Individuals with certain needs and wants, and have
CONSUMERS the ability to purchase certain products/and or
services to satisfy their needs.
EXCHANGE Sellers have to offer a certain product or service to
RELATIONSHIP buyers in exchange for money.
Includes market research, targeting, sales promotion,
personal selling, social media and broadcast,
MARKETING customer relationship management, public relations,
publicity, sponsorship, networking and direct
marketing.
Products and services are managed from the
MARKETING PROCESS
production stage to the consumer.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 1/54
,09/06/2025, 11:43 MNM2615-Marketing In Africa Portfolio 2025 EXAM QUESTIONS WITH COMPLETE SOLUTIONS (100 % CORRECT AND VERI…
Where an organisation, in its drive to meet its
organisational goal, focuses on meeting customers'
needs and wants, by offering the right product, the
right place, at the right price, and by using the right
THE BROAD DEFINITION
marketing communication channels and which, in this
OF MARKETING
process, strives to establish relationships with
customers and to develop and grow these
relationships with relevant stakeholders in an ever-
changing environment.
4Ps of MARKETING Product, Price, Place, Promotion.
Involves designing written, verbal or digital messages
to reach the target market. The aim of advertising is to
ADVERTISING arouse consumer interest through the selected
medium and stimulate the target market to purchase
and services of the company.
Refers to an ongoing investigation into the
needs/wants of targeted to prospective and current
consumers. Enables the organisation to investigate
MARKET RESEARCH
changing consumer demands and inform the
organisation accordingly in order to produce or
render services that are relevant to the consumer.
PRODUCT Ensures that the right product is produced to suit
MANAGEMENT consumer needs.
Deals with marketing the "end-product", which has
already gone through the production process to
consumers. i.e sales promotions, personal selling,
PROMOTIONS
sampling, contests, rebates, usable benefits, coupon,
product combinations, quantity gifts, refunds and
discounts.
Ensuring that the necessary systems are put in place
SALES to enable the company to sell its products to the end-
consumer.
RELATIONSHIP Every organisation needs to build real and life-long
MARKETING relationships with all stakeholders.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 2/54
,09/06/2025, 11:43 MNM2615-Marketing In Africa Portfolio 2025 EXAM QUESTIONS WITH COMPLETE SOLUTIONS (100 % CORRECT AND VERI…
The process of putting together a correct
MARKETING MIX combination of the right product, at the right price, in
the right place and with the right promotion.
That a company has manufactured to meet the needs
PRODUCT
and demands of customers.
Refers to the amount that the consumer is anticipated
PRICE to pay when purchasing a particular product (or
service). Affects how the product sells in the market.
Refers to how the product is made available to the
end-consumer. Distribution plays a major role in how
PLACE
the product is transported from the production phase
to the end-consumer.
GAPS BETWEEN Exist because the place where the product is
PRODUCTION AND produced may differ from the place where the
CONSUMPTION product will be consumed or sold to the consumer.
The difference between the period when the product
TIME GAP is produced and the period when the product is
consumed by the customer.
Refers to the geographical/physical distance between
SPACE GAP the producers and the consumers that could affect
the delivery of products to the end-consumers.
Companies have to make information available to
INFORMATION GAP consumers to help them male a decision to purchase
a particular product.
When the consumer has finally managed to pay all
OWNERSHIP GAP that is due for the product purchased; the consumer
can now officially own the product.
The price that the consumer will pay for the product
must be aligned to the value that the consumer
VALUE GAP
believes the product is worth. The seller and the
buyer's perceived value of the product must be equal.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 3/54
, 09/06/2025, 11:43 MNM2615-Marketing In Africa Portfolio 2025 EXAM QUESTIONS WITH COMPLETE SOLUTIONS (100 % CORRECT AND VERI…
Primary activities; Auxiliary activities; Exchange
MARKETING ACTIVITIES
activities.
PRIMARY ACTIVITIES All forms of transportation.
Sourcing and supplying information; Standardisation
AUXILIARY ACTIVITIES
and grading; Storage; Financing; Risk taking.
Processes incurred in the buying and selling of
EXCHANGE ACTIVITIES
products.
SOURCING AND Sellers must have information about the target market.
SUPPLYING
INFORMATION
Certain products have to be designed and produced
STANDARDISATION AND
in a manner that ensures that certain standards are
GRADING
met for quality purposes.
STORAGE Storage closes the time gap.
Includes all the costs. Financed by financial
FINANCING
institutions.
RISK TAKING Taking out insurance to mitigate risks.
Referred to as a managerial philosophy that
organisations need to focus on meeting consumer
MARKETING
needs. Maintains that all systems and human
ORIENTATIONS
resources of the company are directed towards
satisfying the needs /wants of consumers.
Entails all the actions intended to satisfy the
CUSTOMER needs/wants of the customer. Companies must ensure
ORIENTATION that the customer is offered a product/service that
suits the needs/wants of the customer.
Focuses on the internal capabilities of the company:
PRODUCTION
human resources; machinery and equipment;
ORIENTATION
management and motivated employees.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 4/54
MNM2615-Marketing In Africa Portfolio 2025
EXAM QUESTIONS WITH COMPLETE SOLUTIONS
(100 % CORRECT AND VERIFIED) ALREADY
PASSED!!
Save
Terms in this set (549)
WHOLESALER Organise groups of independent retailers to better
SPONSORED compete with large chains through standardized
VOLUNTARY CHAINS selling practices and buying economies.
Individuals with certain needs and wants, and have
CONSUMERS the ability to purchase certain products/and or
services to satisfy their needs.
EXCHANGE Sellers have to offer a certain product or service to
RELATIONSHIP buyers in exchange for money.
Includes market research, targeting, sales promotion,
personal selling, social media and broadcast,
MARKETING customer relationship management, public relations,
publicity, sponsorship, networking and direct
marketing.
Products and services are managed from the
MARKETING PROCESS
production stage to the consumer.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 1/54
,09/06/2025, 11:43 MNM2615-Marketing In Africa Portfolio 2025 EXAM QUESTIONS WITH COMPLETE SOLUTIONS (100 % CORRECT AND VERI…
Where an organisation, in its drive to meet its
organisational goal, focuses on meeting customers'
needs and wants, by offering the right product, the
right place, at the right price, and by using the right
THE BROAD DEFINITION
marketing communication channels and which, in this
OF MARKETING
process, strives to establish relationships with
customers and to develop and grow these
relationships with relevant stakeholders in an ever-
changing environment.
4Ps of MARKETING Product, Price, Place, Promotion.
Involves designing written, verbal or digital messages
to reach the target market. The aim of advertising is to
ADVERTISING arouse consumer interest through the selected
medium and stimulate the target market to purchase
and services of the company.
Refers to an ongoing investigation into the
needs/wants of targeted to prospective and current
consumers. Enables the organisation to investigate
MARKET RESEARCH
changing consumer demands and inform the
organisation accordingly in order to produce or
render services that are relevant to the consumer.
PRODUCT Ensures that the right product is produced to suit
MANAGEMENT consumer needs.
Deals with marketing the "end-product", which has
already gone through the production process to
consumers. i.e sales promotions, personal selling,
PROMOTIONS
sampling, contests, rebates, usable benefits, coupon,
product combinations, quantity gifts, refunds and
discounts.
Ensuring that the necessary systems are put in place
SALES to enable the company to sell its products to the end-
consumer.
RELATIONSHIP Every organisation needs to build real and life-long
MARKETING relationships with all stakeholders.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 2/54
,09/06/2025, 11:43 MNM2615-Marketing In Africa Portfolio 2025 EXAM QUESTIONS WITH COMPLETE SOLUTIONS (100 % CORRECT AND VERI…
The process of putting together a correct
MARKETING MIX combination of the right product, at the right price, in
the right place and with the right promotion.
That a company has manufactured to meet the needs
PRODUCT
and demands of customers.
Refers to the amount that the consumer is anticipated
PRICE to pay when purchasing a particular product (or
service). Affects how the product sells in the market.
Refers to how the product is made available to the
end-consumer. Distribution plays a major role in how
PLACE
the product is transported from the production phase
to the end-consumer.
GAPS BETWEEN Exist because the place where the product is
PRODUCTION AND produced may differ from the place where the
CONSUMPTION product will be consumed or sold to the consumer.
The difference between the period when the product
TIME GAP is produced and the period when the product is
consumed by the customer.
Refers to the geographical/physical distance between
SPACE GAP the producers and the consumers that could affect
the delivery of products to the end-consumers.
Companies have to make information available to
INFORMATION GAP consumers to help them male a decision to purchase
a particular product.
When the consumer has finally managed to pay all
OWNERSHIP GAP that is due for the product purchased; the consumer
can now officially own the product.
The price that the consumer will pay for the product
must be aligned to the value that the consumer
VALUE GAP
believes the product is worth. The seller and the
buyer's perceived value of the product must be equal.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 3/54
, 09/06/2025, 11:43 MNM2615-Marketing In Africa Portfolio 2025 EXAM QUESTIONS WITH COMPLETE SOLUTIONS (100 % CORRECT AND VERI…
Primary activities; Auxiliary activities; Exchange
MARKETING ACTIVITIES
activities.
PRIMARY ACTIVITIES All forms of transportation.
Sourcing and supplying information; Standardisation
AUXILIARY ACTIVITIES
and grading; Storage; Financing; Risk taking.
Processes incurred in the buying and selling of
EXCHANGE ACTIVITIES
products.
SOURCING AND Sellers must have information about the target market.
SUPPLYING
INFORMATION
Certain products have to be designed and produced
STANDARDISATION AND
in a manner that ensures that certain standards are
GRADING
met for quality purposes.
STORAGE Storage closes the time gap.
Includes all the costs. Financed by financial
FINANCING
institutions.
RISK TAKING Taking out insurance to mitigate risks.
Referred to as a managerial philosophy that
organisations need to focus on meeting consumer
MARKETING
needs. Maintains that all systems and human
ORIENTATIONS
resources of the company are directed towards
satisfying the needs /wants of consumers.
Entails all the actions intended to satisfy the
CUSTOMER needs/wants of the customer. Companies must ensure
ORIENTATION that the customer is offered a product/service that
suits the needs/wants of the customer.
Focuses on the internal capabilities of the company:
PRODUCTION
human resources; machinery and equipment;
ORIENTATION
management and motivated employees.
https://quizlet.com/1052652037/mnm2615-marketing-in-africa-portfolio-2025-exam-questions-with-complete-solutions-100-correct-and-verified-alread… 4/54
