MARK 350 EXAM 1 REVIEW QUESTIONS & ANSWERS
The I in AIO Statements - Answers :Interests
AIO Statement - Answers :activities, interests, opinions
What can we turn features into by asking so what? - Answers :Benefits
What the product or service is. Describes which attributes set it apart from the
competition. - Answers :Features
What the product does for the consumer. Describes why those features matter. How
they help the target audience. What users can do or accomplish with it. Asks- So
what???? Or so you can... - Answers :Benefits
Targeting a single market segment using one market - Answers :Niche Marketing
Design a single marketing mix - direct it at the entire market - Answers :Undifferentiated
Targeting two or more segments- develop marketing mix for each segment - Answers
:Differentiated
The type of marketing research that uses numerical measurement - Answers
:Quantitative
The type of users identified with the 80/20 rule - Answers :Heavy Users (Pareto
Principle)
A type of divestment ritual when you take a photo of the object before getting rid of it -
Answers :Iconic Transfer
putting items in an out-of-the-way location before disposing of them - Answers
:Transition Place
washing, ironing, and/or meticulously wrapping the item - Answers :Ritual Cleansing
Making false claims about how environmentally friendly your product is - Answers
:Greenwashing
The combination of advertising and entertainment - Answers :Advertainment
Type of advertising to combat selective exposure - Answers :Product
Placement/ambient advertising/cobranding/influencer marketing
, Placing ads on unusual items or in unconventional places - Answers :ambient
advertising
Collaboration of two (or more) brands to make one product - Answers :Co-branding
campaigns
______ roomers purchased several sizes and keeps what fits - Answers :Fitting
roomers (bracketing)
People who buy an outfit, wear it once, and return it - Answers :Serial wardrobers
Consumer behavior studies, how consumers select, purchase, use, and _____ products
and services - Answers :Dispose
"The study of the __________ involved when individuals or _________ select,
__________, use, or __________ of __________, , __________, __________ or
__________ to satisfy needs and desires (wants). - Answers :Processes, groups,
purchase, dispose, products, services, ideas, experiences
Type of psychological pricing that works because of the left digit bias - Answers :Charm
Bias
.99, 0.89 - Answers :Odd/Even Pricing
50% off two items, BOGO - Answers :Innumeracy
removing decimals, commas, dollar signs - Answers :Price Appearance
putting product near others that make it look better/worse - Answers :decoy effect
pricing
The shape that can convey balance and direction - Answers :triangle
The shape that can convey unity, relationships, community - Answers :Circle
The shape that can convey stability, professionalism - Answers :Square
The shape that can convey creativity and growth - Answers :spirals
The shape that can convey masculinity - Answers :straight lines
The shape that can convey femininity - Answers :curves
the consumer Bill of Rights - Answers :Right to safety, to choose, be heard, be informed
The threshold when you first detect a stimulus - Answers :Absolute threshold
The I in AIO Statements - Answers :Interests
AIO Statement - Answers :activities, interests, opinions
What can we turn features into by asking so what? - Answers :Benefits
What the product or service is. Describes which attributes set it apart from the
competition. - Answers :Features
What the product does for the consumer. Describes why those features matter. How
they help the target audience. What users can do or accomplish with it. Asks- So
what???? Or so you can... - Answers :Benefits
Targeting a single market segment using one market - Answers :Niche Marketing
Design a single marketing mix - direct it at the entire market - Answers :Undifferentiated
Targeting two or more segments- develop marketing mix for each segment - Answers
:Differentiated
The type of marketing research that uses numerical measurement - Answers
:Quantitative
The type of users identified with the 80/20 rule - Answers :Heavy Users (Pareto
Principle)
A type of divestment ritual when you take a photo of the object before getting rid of it -
Answers :Iconic Transfer
putting items in an out-of-the-way location before disposing of them - Answers
:Transition Place
washing, ironing, and/or meticulously wrapping the item - Answers :Ritual Cleansing
Making false claims about how environmentally friendly your product is - Answers
:Greenwashing
The combination of advertising and entertainment - Answers :Advertainment
Type of advertising to combat selective exposure - Answers :Product
Placement/ambient advertising/cobranding/influencer marketing
, Placing ads on unusual items or in unconventional places - Answers :ambient
advertising
Collaboration of two (or more) brands to make one product - Answers :Co-branding
campaigns
______ roomers purchased several sizes and keeps what fits - Answers :Fitting
roomers (bracketing)
People who buy an outfit, wear it once, and return it - Answers :Serial wardrobers
Consumer behavior studies, how consumers select, purchase, use, and _____ products
and services - Answers :Dispose
"The study of the __________ involved when individuals or _________ select,
__________, use, or __________ of __________, , __________, __________ or
__________ to satisfy needs and desires (wants). - Answers :Processes, groups,
purchase, dispose, products, services, ideas, experiences
Type of psychological pricing that works because of the left digit bias - Answers :Charm
Bias
.99, 0.89 - Answers :Odd/Even Pricing
50% off two items, BOGO - Answers :Innumeracy
removing decimals, commas, dollar signs - Answers :Price Appearance
putting product near others that make it look better/worse - Answers :decoy effect
pricing
The shape that can convey balance and direction - Answers :triangle
The shape that can convey unity, relationships, community - Answers :Circle
The shape that can convey stability, professionalism - Answers :Square
The shape that can convey creativity and growth - Answers :spirals
The shape that can convey masculinity - Answers :straight lines
The shape that can convey femininity - Answers :curves
the consumer Bill of Rights - Answers :Right to safety, to choose, be heard, be informed
The threshold when you first detect a stimulus - Answers :Absolute threshold
