MARK 350 EXAM 3 QUESTIONS & ANSWERS
What do marketers use to trace the communication pattern among members of a group
who are discussing a specific product? - Answers :Sociometrics
What type of opinion leaders like to take risks and try new things, and tend to be early
adopters of new products? - Answers :Innovators
When is word-of-mouth advertising especially important for companies and consumers?
- Answers :When the consumer is unfamiliar with the product category
What makes word-of-mouth communication more reliable and trustworthy in the minds
of consumers? - Answers :Information comes from people we know.
Which type of social power is based on the knowledge a person has about a specific
content area? - Answers :Expert power
What is the term for a group of consumers who share a set of social relationships based
on the use of a product? - Answers :Brand community
When a product has symbolic value but has a low to moderate price point, ________ is
a good predictor of purchase behavior. - Answers :Social class
Consumers who buy things to inspire envy in others through their display of wealth or
power create _____. - Answers :Invidious distinction
The set of distinctive and socially rare practices of behavior that allow a person to be
admitted into the upper class are referred to as _____. - Answers :Cultural capital
________ refers to the passage of individuals from one social class to another. -
Answers :Social mobility
Money available to a household over and above what is required for necessities is
called ________. - Answers :Discretionary income
Which of the following phrases is the best illustration of homogamy? - Answers :Birds of
a feather flock together
Downward mobility is not possible is the U.S. social class system. (T/F) - Answers
:False
Children play a big role in many household purchases. ________ occurs when a mother
or father (the decision maker) "surrenders" to a child's request. - Answers :parental
yielding
What do marketers use to trace the communication pattern among members of a group
who are discussing a specific product? - Answers :Sociometrics
What type of opinion leaders like to take risks and try new things, and tend to be early
adopters of new products? - Answers :Innovators
When is word-of-mouth advertising especially important for companies and consumers?
- Answers :When the consumer is unfamiliar with the product category
What makes word-of-mouth communication more reliable and trustworthy in the minds
of consumers? - Answers :Information comes from people we know.
Which type of social power is based on the knowledge a person has about a specific
content area? - Answers :Expert power
What is the term for a group of consumers who share a set of social relationships based
on the use of a product? - Answers :Brand community
When a product has symbolic value but has a low to moderate price point, ________ is
a good predictor of purchase behavior. - Answers :Social class
Consumers who buy things to inspire envy in others through their display of wealth or
power create _____. - Answers :Invidious distinction
The set of distinctive and socially rare practices of behavior that allow a person to be
admitted into the upper class are referred to as _____. - Answers :Cultural capital
________ refers to the passage of individuals from one social class to another. -
Answers :Social mobility
Money available to a household over and above what is required for necessities is
called ________. - Answers :Discretionary income
Which of the following phrases is the best illustration of homogamy? - Answers :Birds of
a feather flock together
Downward mobility is not possible is the U.S. social class system. (T/F) - Answers
:False
Children play a big role in many household purchases. ________ occurs when a mother
or father (the decision maker) "surrenders" to a child's request. - Answers :parental
yielding
