MARK 350 EXAM 2 QUESTIONS & ANSWERS
Which component of attitude includes what a person believes to be true about an
object? - Answers :Cognition
Which hierarchy of effects supports the assumption that consumers act on the basis of
their emotions and feelings when making purchase decisions? - Answers :Experiential
Which attitude function relates to the basic principles of punishment and reward; that we
develop attitudes towards products because they provide pleasure or pain? - Answers
:Utilitarian function
Which commitment to an attitude requires a high degree of involvement because it is a
deep-seated part of our value system, is difficult to change, and is important to us? -
Answers :Internalization
A message that incorporates comparative advertising compares one or more products
based on ________. - Answers :Specific attributes/benefits
Which type of advertising appeal is being used when advertisers emphasize negative
outcomes of not using a product or changing a behavior? - Answers :Fear
Intelligent agents are software programs that use _____ to learn from a user's past
behavior to make recommendations on new purchases - Answers :Collaborative filtering
When expert consumers have a strong sense of what information is needed and
relevant to their decision-making process, they use _____ searches so their efforts are
more focused and efficient - Answers :selective
What are the features consumers consider when attempting to differentiate among their
choices - Answers :Determinate attributes
______ occurs when we are likely to buy even more of a product (versus less) after an
initial impulse purchase - Answers :Purchase momentum
The first stage in the consumer decision-making process is - Answers :problem
recognition
How do marketers direct their marketing efforts when they assume consumers use a
rational perspective when purchasing products? - Answers :By developing
marketing/promotional strategies that provide specific information
What type of purchase decisions involve both partners, which tends to happen more
often as the couple's education level increases? - Answers :Syncretic
Which component of attitude includes what a person believes to be true about an
object? - Answers :Cognition
Which hierarchy of effects supports the assumption that consumers act on the basis of
their emotions and feelings when making purchase decisions? - Answers :Experiential
Which attitude function relates to the basic principles of punishment and reward; that we
develop attitudes towards products because they provide pleasure or pain? - Answers
:Utilitarian function
Which commitment to an attitude requires a high degree of involvement because it is a
deep-seated part of our value system, is difficult to change, and is important to us? -
Answers :Internalization
A message that incorporates comparative advertising compares one or more products
based on ________. - Answers :Specific attributes/benefits
Which type of advertising appeal is being used when advertisers emphasize negative
outcomes of not using a product or changing a behavior? - Answers :Fear
Intelligent agents are software programs that use _____ to learn from a user's past
behavior to make recommendations on new purchases - Answers :Collaborative filtering
When expert consumers have a strong sense of what information is needed and
relevant to their decision-making process, they use _____ searches so their efforts are
more focused and efficient - Answers :selective
What are the features consumers consider when attempting to differentiate among their
choices - Answers :Determinate attributes
______ occurs when we are likely to buy even more of a product (versus less) after an
initial impulse purchase - Answers :Purchase momentum
The first stage in the consumer decision-making process is - Answers :problem
recognition
How do marketers direct their marketing efforts when they assume consumers use a
rational perspective when purchasing products? - Answers :By developing
marketing/promotional strategies that provide specific information
What type of purchase decisions involve both partners, which tends to happen more
often as the couple's education level increases? - Answers :Syncretic
