MARK 350: EXAM 4 QUESTIONS & ANSWERS
Tanya type scans the newspaper ads every day for new information about current
fashion styles and trends, even though she isn't thinking about buying clothes anytime
soon. Tanya is engaging in a(n) ________ search
A. Ongoing
B. Delayed
C. Pre-purchase
D. Internal - answers :a
______________ occurs whenever the consumer sees a significant difference between
his/her current state of affairs and some desired state of affairs
A. Problem recognition
B. Evaluating alternative
C. Evaluating of evoked set
D. Information search - answers :a
__________________________ occurs when we are likely to buy even more of a
product (vs. Less) after an initial impulse purchase.
A. Contradiction
B. Self-regulation
C. Purchase momentum
D. Consumer hyperchoice - answers :c
______________ is a thought process in which a person evaluates the effort he or she
will need to make a particular choice, and then tailors the amount of cognitive "effort"
expended to make this decision - answers :constructive processing
________________ are consumers' preset expectations of how much they intend to
spend on a shopping trip - answers :mental budget
_________________ is a person's deliberate efforts to change or maintain his actions
over time - answers :self-regulation
________________ are "if-then" plans that may dictate how much weight we give to
different kinds of information (emotional or cognitive), a timetable to carry out a
decision, or even how we will deal with disruptive influences that might interfere with our
plans - answers :implementation intentions
, Exaggerating the negative aspects of behaviors that will impede the attainment of a goal
as a strategy to avoid them and reach the goal is known as _______________ -
answers :counteractive construal
__________________ is a strategy to help a person regulate his or her behavior by
providing information about his or her actions in real-time, and then offering a chance to
change those actions
Ex: apple watch circles, fitness app - answers :feedback loop
_____________ is the idea that people are more likely to cheat, lie, or even commit
fraud in the afternoon than in the morning. - answers :morning morality effect
______________ is the part of the brain that we use to make important decisions -
answers :executive control center
____________ is the assumption that people calmly and carefully integrate as much
information as possible with what they already know about a product, painstakingly
weigh the pluses and minuses of each alternative, and arrive at a satisfactory decision -
answers :rational perspective
____________ is the process that occurs whenever the consumer sees a significant
difference between his or her current state of affairs and some desired or ideal state;
this recognition initiates the decision-making process - answers :problem recognition
____________ is the process by which the consumer surveys his or her environment
for appropriate data to make a reasonable decision - answers :information search
_____________ are those products already in memory plus those prominent in the
retail environment that are actively considered during a consumer's choice process -
answers :evoked set
____________ are the products a consumer actually deliberates about choosing -
answers :consideration set
_____________ is the tendency of manufacturers to add layers of complexity to
products that make them harder to understand and use - answers :feature creep
__________ is the final stage of consumer decision making when we experience the
product or service we selected - answers :postpurchase evaluation
______________ is a new technique that uses a brain scanning device called functional
magnetic resonance imaging (fmri) that tracks blood flow as people perform mental
tasks; scientists know that specific regions of the brain light up in these scans to show
increased blood flow when a person recognizes a face, hears a song, makes a decision,
senses deception, and so on; therefore, they are now trying to harness this technology
Tanya type scans the newspaper ads every day for new information about current
fashion styles and trends, even though she isn't thinking about buying clothes anytime
soon. Tanya is engaging in a(n) ________ search
A. Ongoing
B. Delayed
C. Pre-purchase
D. Internal - answers :a
______________ occurs whenever the consumer sees a significant difference between
his/her current state of affairs and some desired state of affairs
A. Problem recognition
B. Evaluating alternative
C. Evaluating of evoked set
D. Information search - answers :a
__________________________ occurs when we are likely to buy even more of a
product (vs. Less) after an initial impulse purchase.
A. Contradiction
B. Self-regulation
C. Purchase momentum
D. Consumer hyperchoice - answers :c
______________ is a thought process in which a person evaluates the effort he or she
will need to make a particular choice, and then tailors the amount of cognitive "effort"
expended to make this decision - answers :constructive processing
________________ are consumers' preset expectations of how much they intend to
spend on a shopping trip - answers :mental budget
_________________ is a person's deliberate efforts to change or maintain his actions
over time - answers :self-regulation
________________ are "if-then" plans that may dictate how much weight we give to
different kinds of information (emotional or cognitive), a timetable to carry out a
decision, or even how we will deal with disruptive influences that might interfere with our
plans - answers :implementation intentions
, Exaggerating the negative aspects of behaviors that will impede the attainment of a goal
as a strategy to avoid them and reach the goal is known as _______________ -
answers :counteractive construal
__________________ is a strategy to help a person regulate his or her behavior by
providing information about his or her actions in real-time, and then offering a chance to
change those actions
Ex: apple watch circles, fitness app - answers :feedback loop
_____________ is the idea that people are more likely to cheat, lie, or even commit
fraud in the afternoon than in the morning. - answers :morning morality effect
______________ is the part of the brain that we use to make important decisions -
answers :executive control center
____________ is the assumption that people calmly and carefully integrate as much
information as possible with what they already know about a product, painstakingly
weigh the pluses and minuses of each alternative, and arrive at a satisfactory decision -
answers :rational perspective
____________ is the process that occurs whenever the consumer sees a significant
difference between his or her current state of affairs and some desired or ideal state;
this recognition initiates the decision-making process - answers :problem recognition
____________ is the process by which the consumer surveys his or her environment
for appropriate data to make a reasonable decision - answers :information search
_____________ are those products already in memory plus those prominent in the
retail environment that are actively considered during a consumer's choice process -
answers :evoked set
____________ are the products a consumer actually deliberates about choosing -
answers :consideration set
_____________ is the tendency of manufacturers to add layers of complexity to
products that make them harder to understand and use - answers :feature creep
__________ is the final stage of consumer decision making when we experience the
product or service we selected - answers :postpurchase evaluation
______________ is a new technique that uses a brain scanning device called functional
magnetic resonance imaging (fmri) that tracks blood flow as people perform mental
tasks; scientists know that specific regions of the brain light up in these scans to show
increased blood flow when a person recognizes a face, hears a song, makes a decision,
senses deception, and so on; therefore, they are now trying to harness this technology
