MARK 350 FINAL QUESTIONS & ANSWERS
Referring to the six elements (steps) of marketing research process, in the ____step,
researchers create an analytical framework and models, research questions, and
hypotheses. - Answers :Developing an approach to the problem
Referring to the six elements (steps) of marketing research process, in the
_____________ step, it details the procedure needed to obtain the required information.
- Answers :Formulating a research design
A ____________ is a framework or blueprint for conducting the marketing research
project. It details the procedures necessary for obtainingthe information needed to
structure or solve marketing research problems. - Answers :Research design
Referring to your group survey submissions, the first hypothesis statement is - Answers
:Product quality will impact customer satisfaction
According to the textbook, the objective of __________ study is to search through a
problem or situation to gain insights and understanding. - Answers :Exploratory
In ___________, the selected group of respondents is measured only once. - Answers
:Cross-sectional design
What is your household income?
____ $30,000 and under;
____ $30,001and more
Please indicate the permissible statistics for the above question. - Answers :Mode
Temperature (Fahrenheit. Celsius) is an common example of - Answers :Interval scale
A(n) ________ is a scale in which the numbers are used to rate objects such that
numerically equal distances on the scale represent equal distances in the characteristic
being measured. The location of the zero point is not fixed - Answers :Interval
When using a _______________, the respondent is typically asked to rate a brand,
store, or some other object in terms of bipolar adjectives, such as
Sears is: Unreliable -:-:-:-:-:-X-:-: Reliable - Answers :Semantic differential scale
A(n) ________ is a rating scale that allows the respondents to select the "no opinion"
option. - Answers :Non-forced rating scale
, Referring to "the general ordering of questions in a questionnaire" discussion, which of
the following question types is considered most sensitive and, therefore, should appear
at the end of the questionnaire? - Answers :Demographic
Initial questions in questionnaires that screen potential respondents to ensure they meet
the requirements of the sample are called ________. - Answers :Filter or screening
questions
According to the text, a single question that attempts to cover two issues is called a
________. - Answers :Double-barreled question
A nonprobability sampling technique in which an initial group of respondents is selected
randomly and subsequent respondents are selected based on the referrals or
information provided by the initial respondents is called ________. - Answers :Snowball
sampling
Referring to the text, a _______ is the total of all the elements that share some common
set of characteristics. - Answers :Population
All of the following are examples of commonly used nonprobability sampling techniques
Except: - Answers :Cluster sampling
One common form of ____________ is area sampling. Area sampling replies on
geographic areas, such as counties, housing tracts, and blocks. - Answers :Cluster
sampling
According to the textbook,____________ are refined statements of specific components
of the problem. - Answers :Research questions
Six steps of the marketing research process - Answers :1. Define the problem
2. Develop an approach to the problem
3. Formulate a research design
4. Doing field work/collecting data
5. preparing and analyzing the data
6. preparing and presenting the report
Please write a multiple regression equation - Answers :CS = .514 + 0.16*PQ + .505*SQ
+ .217 *AT
The test of the null hypothesis is a ________ test if the alternative hypothesis is
expressed directionally. - Answers :one-tailed test
Ho: π = 0.40
Ha: π ≠ 0.40
This is an example of - Answers :Two tailed test
Referring to the six elements (steps) of marketing research process, in the ____step,
researchers create an analytical framework and models, research questions, and
hypotheses. - Answers :Developing an approach to the problem
Referring to the six elements (steps) of marketing research process, in the
_____________ step, it details the procedure needed to obtain the required information.
- Answers :Formulating a research design
A ____________ is a framework or blueprint for conducting the marketing research
project. It details the procedures necessary for obtainingthe information needed to
structure or solve marketing research problems. - Answers :Research design
Referring to your group survey submissions, the first hypothesis statement is - Answers
:Product quality will impact customer satisfaction
According to the textbook, the objective of __________ study is to search through a
problem or situation to gain insights and understanding. - Answers :Exploratory
In ___________, the selected group of respondents is measured only once. - Answers
:Cross-sectional design
What is your household income?
____ $30,000 and under;
____ $30,001and more
Please indicate the permissible statistics for the above question. - Answers :Mode
Temperature (Fahrenheit. Celsius) is an common example of - Answers :Interval scale
A(n) ________ is a scale in which the numbers are used to rate objects such that
numerically equal distances on the scale represent equal distances in the characteristic
being measured. The location of the zero point is not fixed - Answers :Interval
When using a _______________, the respondent is typically asked to rate a brand,
store, or some other object in terms of bipolar adjectives, such as
Sears is: Unreliable -:-:-:-:-:-X-:-: Reliable - Answers :Semantic differential scale
A(n) ________ is a rating scale that allows the respondents to select the "no opinion"
option. - Answers :Non-forced rating scale
, Referring to "the general ordering of questions in a questionnaire" discussion, which of
the following question types is considered most sensitive and, therefore, should appear
at the end of the questionnaire? - Answers :Demographic
Initial questions in questionnaires that screen potential respondents to ensure they meet
the requirements of the sample are called ________. - Answers :Filter or screening
questions
According to the text, a single question that attempts to cover two issues is called a
________. - Answers :Double-barreled question
A nonprobability sampling technique in which an initial group of respondents is selected
randomly and subsequent respondents are selected based on the referrals or
information provided by the initial respondents is called ________. - Answers :Snowball
sampling
Referring to the text, a _______ is the total of all the elements that share some common
set of characteristics. - Answers :Population
All of the following are examples of commonly used nonprobability sampling techniques
Except: - Answers :Cluster sampling
One common form of ____________ is area sampling. Area sampling replies on
geographic areas, such as counties, housing tracts, and blocks. - Answers :Cluster
sampling
According to the textbook,____________ are refined statements of specific components
of the problem. - Answers :Research questions
Six steps of the marketing research process - Answers :1. Define the problem
2. Develop an approach to the problem
3. Formulate a research design
4. Doing field work/collecting data
5. preparing and analyzing the data
6. preparing and presenting the report
Please write a multiple regression equation - Answers :CS = .514 + 0.16*PQ + .505*SQ
+ .217 *AT
The test of the null hypothesis is a ________ test if the alternative hypothesis is
expressed directionally. - Answers :one-tailed test
Ho: π = 0.40
Ha: π ≠ 0.40
This is an example of - Answers :Two tailed test
