WGU D381E ECOMMERCE MARKETING
ANALYTICS EXAM 2025 QUESTIONS AND
ANSWERS GRADED A+
When it comes to Google marketing analytics, why is the number of impressions
important?
The number of impressions help a business assess whether its campaign is on track
based on the parameters set by it.
A group of individuals have set up an e-store and are running a digital campaign to
understand the effectiveness of the design of the e-store.What is the use of Google
Analytics in this case?
To help assess data pertaining to the design factors that correlate with the
campaign goals
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid
traffic data for the company's online store to determine the success of the latest
digital advertising campaign in achieving the campaign goal of increasing the
click-through rate from 3% to 7%. How is paid traffic directly correlated with the
campaign goal for the online store?
Paid traffic helps to determine the current success of sales strategies for a product
that is being advertised.
,Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic
data for the company's online store and analyzing the effectiveness of its online
campaign across various social media platforms.Which type of traffic should
Daniel focus on in this case?
The traffic that focuses on the number of customers that a business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform
basic data analysis of the organization's current campaign. However, the data
scientist now wants to perform customized data analysis to create comprehensive
campaign performance reports.What is an efficient approach in this case?
The data scientist should use the data analysis libraries available in Python for data
mining and data processing.
A marketing team has created spreadsheets and charts to present user data related
to a campaign. However, the team also wants to present real-time data and insights
about the campaign to its stakeholders as well as share customized reports with its
stakeholders. The team decides to use Google Data studio for this. What is the
importance of Google Data Studio in this case?
It allows visualization of campaign data using dashboards and customer reports.
A company is running a campaign to increase product sales, and the marketing
team of the company is tracking campaign data using Google Analytics. The team
,decides to use funnel exploration to visualize the steps that users take to complete a
task such as making a purchase. How is the use of funnel exploration beneficial in
this case?
It helps the team to understand how successfully users are completing each stage in
order to improve inefficient customer journeys.
A marketing specialist of a company is using the explorations feature in Google
Analytics to track the data of the company's latest advertising campaign.Which
information is the marketing specialist going to find if they use the cohort
technique in this case?
Insights about a group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of
monitoring and tracking website performance during a campaign?
Run a piece of code or a tag on each website that needs to be monitored to make
web analytics tools aware of them
A company is working on three digital advertising campaigns, with the marketing
goal of increasing brand awareness. Which approach should this company take to
efficiently monitor the progress of each campaign?
Set a specific performance goal for each campaign
, The marketing team of a company wants to increase the efficiency of the
company's latest digital marketing campaign. So the team decides to link the
Google Ads account to Google Analytics. What is the benefit of linking the two
Google platforms in this case?
It enables the team to merge data about conversions from Google Ads with data
about audience demographics in Google Analytics.
An e-commerce website plans to run A/B tests to determine whether it should
change the color of the "Checkout" button from orange to green. The company
then creates a hypothesis to explain the "how" and "why" of the experiment.Why is
it important to have a strong hypothesis in this case?
It makes it easier to quantify the results and communicate them to stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos
on its website with cat videos will lead to more adoption inquiries. The center
developed the following hypothesis: "As the research shows that most popular
animal videos are cat videos, it is expected that using a cat video on the web page
will increase adoption inquiries by 5%." However, the A/B test for the asset failed
to give the expected outcome.What should the center do in this case?
Adjust the hypothesis and test another variant
Li moves to a new city and stays for a year. While living there, Li buys groceries
twice a month from a local grocery store. Li's average order value is $75.What is
Li's lifetime value (LTV) for this local grocery store?
$1,800
ANALYTICS EXAM 2025 QUESTIONS AND
ANSWERS GRADED A+
When it comes to Google marketing analytics, why is the number of impressions
important?
The number of impressions help a business assess whether its campaign is on track
based on the parameters set by it.
A group of individuals have set up an e-store and are running a digital campaign to
understand the effectiveness of the design of the e-store.What is the use of Google
Analytics in this case?
To help assess data pertaining to the design factors that correlate with the
campaign goals
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid
traffic data for the company's online store to determine the success of the latest
digital advertising campaign in achieving the campaign goal of increasing the
click-through rate from 3% to 7%. How is paid traffic directly correlated with the
campaign goal for the online store?
Paid traffic helps to determine the current success of sales strategies for a product
that is being advertised.
,Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic
data for the company's online store and analyzing the effectiveness of its online
campaign across various social media platforms.Which type of traffic should
Daniel focus on in this case?
The traffic that focuses on the number of customers that a business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform
basic data analysis of the organization's current campaign. However, the data
scientist now wants to perform customized data analysis to create comprehensive
campaign performance reports.What is an efficient approach in this case?
The data scientist should use the data analysis libraries available in Python for data
mining and data processing.
A marketing team has created spreadsheets and charts to present user data related
to a campaign. However, the team also wants to present real-time data and insights
about the campaign to its stakeholders as well as share customized reports with its
stakeholders. The team decides to use Google Data studio for this. What is the
importance of Google Data Studio in this case?
It allows visualization of campaign data using dashboards and customer reports.
A company is running a campaign to increase product sales, and the marketing
team of the company is tracking campaign data using Google Analytics. The team
,decides to use funnel exploration to visualize the steps that users take to complete a
task such as making a purchase. How is the use of funnel exploration beneficial in
this case?
It helps the team to understand how successfully users are completing each stage in
order to improve inefficient customer journeys.
A marketing specialist of a company is using the explorations feature in Google
Analytics to track the data of the company's latest advertising campaign.Which
information is the marketing specialist going to find if they use the cohort
technique in this case?
Insights about a group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of
monitoring and tracking website performance during a campaign?
Run a piece of code or a tag on each website that needs to be monitored to make
web analytics tools aware of them
A company is working on three digital advertising campaigns, with the marketing
goal of increasing brand awareness. Which approach should this company take to
efficiently monitor the progress of each campaign?
Set a specific performance goal for each campaign
, The marketing team of a company wants to increase the efficiency of the
company's latest digital marketing campaign. So the team decides to link the
Google Ads account to Google Analytics. What is the benefit of linking the two
Google platforms in this case?
It enables the team to merge data about conversions from Google Ads with data
about audience demographics in Google Analytics.
An e-commerce website plans to run A/B tests to determine whether it should
change the color of the "Checkout" button from orange to green. The company
then creates a hypothesis to explain the "how" and "why" of the experiment.Why is
it important to have a strong hypothesis in this case?
It makes it easier to quantify the results and communicate them to stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos
on its website with cat videos will lead to more adoption inquiries. The center
developed the following hypothesis: "As the research shows that most popular
animal videos are cat videos, it is expected that using a cat video on the web page
will increase adoption inquiries by 5%." However, the A/B test for the asset failed
to give the expected outcome.What should the center do in this case?
Adjust the hypothesis and test another variant
Li moves to a new city and stays for a year. While living there, Li buys groceries
twice a month from a local grocery store. Li's average order value is $75.What is
Li's lifetime value (LTV) for this local grocery store?
$1,800
