, 2
TABLE OF CONTENTS
Executive summuary...............................................................................................3
Introduction.............................................................................................................4
Pestle analysis.........................................................................................................6
Political factors.....................................................................................................9
Economic factors................................................................................................11
Social factors......................................................................................................12
Technological factors.........................................................................................13
Legal factors.......................................................................................................14
Enviromental factors..........................................................................................15
Swot analysis.........................................................................................................17
Strength of Huawei.............................................................................................18
Weakness of Huawei..........................................................................................19
Opportunities......................................................................................................20
Threats...............................................................................................................21
Porters five forces..................................................................................................23
Competitive Rivalry...........................................................................................24
Power of Suppliers..............................................................................................25
Power of buyers....................26
Threat of Substitutes and entry
.............................................27
5 Cs..........................................29
Corporate social responsibility.32
Market struture........................34
Infulence in supply and demand...........................................................................36
References.............................................................................................................38
, 3
EXECUTIVE SUMMUARY
This report will be exploring the business environment of Huawei by using
different types of analysing tools to evaluate all sides of the business. The tools
are Pestle, Swot, Porters 5 Forces, and the 5Cs.
, 4
INTRODUCTION
Huawei is a Chinese technology giant company based in Shenzhen founded in
1987 by an ex-military officer named Ren Zhengfei. The Company started off as a
public limited company and in its first few years was learning about private
branch exchange technologies and started research about it. In 1992 they made
their first product with the digital telephone switch. This telephone blew China
away with the largest switching capacity in China at that time according to
Daxueconsulting. This allowed them to become more of a main stream company
in China. In 1997 Huawei started its overseas expansion from the contract with
company’s outside of china providing them with fixed-line network products. This
lead to more products being launched next few years such as Gglobal System for
Mobile Communications. The Company kept expanding opening research and devolvement
station across the world and became part of the International Telecommunications Union. But
the biggest break in 2004 they signed contract with Vodaophone and BT.
Huawei is now known to be the world’s largest telecommunications equipment
supplier. They started selling smartphones in 2009 but before that, they were
best known for telecommunication equipment. These range from small company
database computers to TV shows computer and cable equipment. They have
supplied biggest companies such as Google, BT and Cisco Systems. The company
supplies many countries across the world with equipment such as 5G cell towers
to Canada, UK and china to name just a few.
The company has since gone on to become huge success in the market as their
Phones, laptops, WIFI hubs and other electronics and software are used cross the
world by millions and millions. The company has now become the second biggest
smartphone company in the world as it beats Apple. According to
counterpointresearch, Huawei has a 19 percent global market share in 2 quarter
of 2019 beating apples 12 percent and shipping out 56 million units of their
various phones the world. This is a surprise to many as Huawei do not officially
TABLE OF CONTENTS
Executive summuary...............................................................................................3
Introduction.............................................................................................................4
Pestle analysis.........................................................................................................6
Political factors.....................................................................................................9
Economic factors................................................................................................11
Social factors......................................................................................................12
Technological factors.........................................................................................13
Legal factors.......................................................................................................14
Enviromental factors..........................................................................................15
Swot analysis.........................................................................................................17
Strength of Huawei.............................................................................................18
Weakness of Huawei..........................................................................................19
Opportunities......................................................................................................20
Threats...............................................................................................................21
Porters five forces..................................................................................................23
Competitive Rivalry...........................................................................................24
Power of Suppliers..............................................................................................25
Power of buyers....................26
Threat of Substitutes and entry
.............................................27
5 Cs..........................................29
Corporate social responsibility.32
Market struture........................34
Infulence in supply and demand...........................................................................36
References.............................................................................................................38
, 3
EXECUTIVE SUMMUARY
This report will be exploring the business environment of Huawei by using
different types of analysing tools to evaluate all sides of the business. The tools
are Pestle, Swot, Porters 5 Forces, and the 5Cs.
, 4
INTRODUCTION
Huawei is a Chinese technology giant company based in Shenzhen founded in
1987 by an ex-military officer named Ren Zhengfei. The Company started off as a
public limited company and in its first few years was learning about private
branch exchange technologies and started research about it. In 1992 they made
their first product with the digital telephone switch. This telephone blew China
away with the largest switching capacity in China at that time according to
Daxueconsulting. This allowed them to become more of a main stream company
in China. In 1997 Huawei started its overseas expansion from the contract with
company’s outside of china providing them with fixed-line network products. This
lead to more products being launched next few years such as Gglobal System for
Mobile Communications. The Company kept expanding opening research and devolvement
station across the world and became part of the International Telecommunications Union. But
the biggest break in 2004 they signed contract with Vodaophone and BT.
Huawei is now known to be the world’s largest telecommunications equipment
supplier. They started selling smartphones in 2009 but before that, they were
best known for telecommunication equipment. These range from small company
database computers to TV shows computer and cable equipment. They have
supplied biggest companies such as Google, BT and Cisco Systems. The company
supplies many countries across the world with equipment such as 5G cell towers
to Canada, UK and china to name just a few.
The company has since gone on to become huge success in the market as their
Phones, laptops, WIFI hubs and other electronics and software are used cross the
world by millions and millions. The company has now become the second biggest
smartphone company in the world as it beats Apple. According to
counterpointresearch, Huawei has a 19 percent global market share in 2 quarter
of 2019 beating apples 12 percent and shipping out 56 million units of their
various phones the world. This is a surprise to many as Huawei do not officially
