Marketo Certified Associate (MCA)
Exam 2025 Questions and Answers
Marketing automation platforms do NOT have which functionality? - ANSWER✔️✔️-Host your
organization's website
Marketing automation platforms do NOT have which functionality? - ANSWER✔️✔️-Host your
organization's website
Marketing automation platforms DO have which functionality? - ANSWER✔️✔️-Score leads,
Host landing pages, Segment your database
Marketing automation platforms DO have which functionality? - ANSWER✔️✔️-Score leads,
Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To give
away more information
Which is NOT a reason to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To give
away more information
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Which are some reasons to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To
learn which visitors are most likely to make a purchase, To collect data about your prospects, To
generate better quality leads for the sales team
Which are some reasons to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To
learn which visitors are most likely to make a purchase, To collect data about your prospects, To
generate better quality leads for the sales team
Which feature must a non-operational email have? - ANSWER✔️✔️-An unsubscribe link
Which feature must a non-operational email have? - ANSWER✔️✔️-An unsubscribe link
What is considered an 'Open' - ANSWER✔️✔️-When images are downloaded in an email and a
Marketo tracking pixel loads
What is considered an 'Open' - ANSWER✔️✔️-When images are downloaded in an email and a
Marketo tracking pixel loads
What is a Click to open %? - ANSWER✔️✔️-It measures the relevancy and context of an email by
taking the number of unique clicks divided by the number of unique opens
What is a Click to open %? - ANSWER✔️✔️-It measures the relevancy and context of an email by
taking the number of unique clicks divided by the number of unique opens
What is a Click? - ANSWER✔️✔️-When a person interacts with links in your email
What is a Click? - ANSWER✔️✔️-When a person interacts with links in your email
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,What does an Engagement Score show? - ANSWER✔️✔️-The effectiveness of the content in your
program based on a proprietary algorithm
What does an Engagement Score show? - ANSWER✔️✔️-The effectiveness of the content in your
program based on a proprietary algorithm
Which element is NOT found on a landing page? - ANSWER✔️✔️-Subject line
Which element is NOT found on a landing page? - ANSWER✔️✔️-Subject line
Which elements are typically found on a landing page? - ANSWER✔️✔️-Hero image, Body text,
Headline
Which elements are typically found on a landing page? - ANSWER✔️✔️-Hero image, Body text,
Headline
A marketer would like the recipient's first name to appear on a landing page. Which type of token
should the marketer use? - ANSWER✔️✔️-Lead (person) token
A marketer would like the recipient's first name to appear on a landing page. Which type of token
should the marketer use? - ANSWER✔️✔️-Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? -
ANSWER✔️✔️-The data will all be entered the same way, making for a cleaner database
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? -
ANSWER✔️✔️-The data will all be entered the same way, making for a cleaner database
Which types of fields can be added to a form? - ANSWER✔️✔️-All custom fields in the database
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, Which types of fields can be added to a form? - ANSWER✔️✔️-All custom fields in the database
What does an Email Program Dashboard show? - ANSWER✔️✔️-Email metrics for your email
send
What does an Email Program Dashboard show? - ANSWER✔️✔️-Email metrics for your email
send
What does a Program Performance Report show? - ANSWER✔️✔️-Basic program metrics like
members and success
What does a Program Performance Report show? - ANSWER✔️✔️-Basic program metrics like
members and success
What does an Email Link Performance Report show? - ANSWER✔️✔️-The statistics on the
individual links in your emails
What does an Email Link Performance Report show? - ANSWER✔️✔️-The statistics on the
individual links in your emails
What does an Email Performance Report show? - ANSWER✔️✔️-Interactions with your emails;
delivered or bounced, opened, clicked, unsubscribed, etc.
What does an Email Performance Report show? - ANSWER✔️✔️-Interactions with your emails;
delivered or bounced, opened, clicked, unsubscribed, etc.
What does a Landing Page Performance Report show? - ANSWER✔️✔️-The number of people
who completed forms in your landing pages, and how many of them were new people
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
Exam 2025 Questions and Answers
Marketing automation platforms do NOT have which functionality? - ANSWER✔️✔️-Host your
organization's website
Marketing automation platforms do NOT have which functionality? - ANSWER✔️✔️-Host your
organization's website
Marketing automation platforms DO have which functionality? - ANSWER✔️✔️-Score leads,
Host landing pages, Segment your database
Marketing automation platforms DO have which functionality? - ANSWER✔️✔️-Score leads,
Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To give
away more information
Which is NOT a reason to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To give
away more information
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Which are some reasons to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To
learn which visitors are most likely to make a purchase, To collect data about your prospects, To
generate better quality leads for the sales team
Which are some reasons to gate content for middle-funnel stage buyers? - ANSWER✔️✔️-To
learn which visitors are most likely to make a purchase, To collect data about your prospects, To
generate better quality leads for the sales team
Which feature must a non-operational email have? - ANSWER✔️✔️-An unsubscribe link
Which feature must a non-operational email have? - ANSWER✔️✔️-An unsubscribe link
What is considered an 'Open' - ANSWER✔️✔️-When images are downloaded in an email and a
Marketo tracking pixel loads
What is considered an 'Open' - ANSWER✔️✔️-When images are downloaded in an email and a
Marketo tracking pixel loads
What is a Click to open %? - ANSWER✔️✔️-It measures the relevancy and context of an email by
taking the number of unique clicks divided by the number of unique opens
What is a Click to open %? - ANSWER✔️✔️-It measures the relevancy and context of an email by
taking the number of unique clicks divided by the number of unique opens
What is a Click? - ANSWER✔️✔️-When a person interacts with links in your email
What is a Click? - ANSWER✔️✔️-When a person interacts with links in your email
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,What does an Engagement Score show? - ANSWER✔️✔️-The effectiveness of the content in your
program based on a proprietary algorithm
What does an Engagement Score show? - ANSWER✔️✔️-The effectiveness of the content in your
program based on a proprietary algorithm
Which element is NOT found on a landing page? - ANSWER✔️✔️-Subject line
Which element is NOT found on a landing page? - ANSWER✔️✔️-Subject line
Which elements are typically found on a landing page? - ANSWER✔️✔️-Hero image, Body text,
Headline
Which elements are typically found on a landing page? - ANSWER✔️✔️-Hero image, Body text,
Headline
A marketer would like the recipient's first name to appear on a landing page. Which type of token
should the marketer use? - ANSWER✔️✔️-Lead (person) token
A marketer would like the recipient's first name to appear on a landing page. Which type of token
should the marketer use? - ANSWER✔️✔️-Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? -
ANSWER✔️✔️-The data will all be entered the same way, making for a cleaner database
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? -
ANSWER✔️✔️-The data will all be entered the same way, making for a cleaner database
Which types of fields can be added to a form? - ANSWER✔️✔️-All custom fields in the database
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, Which types of fields can be added to a form? - ANSWER✔️✔️-All custom fields in the database
What does an Email Program Dashboard show? - ANSWER✔️✔️-Email metrics for your email
send
What does an Email Program Dashboard show? - ANSWER✔️✔️-Email metrics for your email
send
What does a Program Performance Report show? - ANSWER✔️✔️-Basic program metrics like
members and success
What does a Program Performance Report show? - ANSWER✔️✔️-Basic program metrics like
members and success
What does an Email Link Performance Report show? - ANSWER✔️✔️-The statistics on the
individual links in your emails
What does an Email Link Performance Report show? - ANSWER✔️✔️-The statistics on the
individual links in your emails
What does an Email Performance Report show? - ANSWER✔️✔️-Interactions with your emails;
delivered or bounced, opened, clicked, unsubscribed, etc.
What does an Email Performance Report show? - ANSWER✔️✔️-Interactions with your emails;
delivered or bounced, opened, clicked, unsubscribed, etc.
What does a Landing Page Performance Report show? - ANSWER✔️✔️-The number of people
who completed forms in your landing pages, and how many of them were new people
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
