Marketo Certified expert Exam 2025
Questions and Answers
If you want to employ both an overall score and a behavior score in a smart campaign, what action
should you take - ANSWER✔️✔️-Create separate flow actions
Which of the following is not true about changing the value of a tag - ANSWER✔️✔️-Tag values
can only be changed when not in use
A smart campaign consists of which of the following elements - ANSWER✔️✔️-Smart List, Flow,
Schedule
Tracking known user activity across multiple domains - ANSWER✔️✔️-is possible if the user fills
out a form or clicks a link in an email that directs to each domain
one way to de-duplicate your database is to - ANSWER✔️✔️-use the merge leads functionality
The "Remove from flow" action is used to - ANSWER✔️✔️-stop a lead from progressing in a
smart campaign
What type of data will you find in a leads activity log - ANSWER✔️✔️-the activity type, and the
campaign responsible for the activity
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Which of the following items define how many times a lead runs through the flow steps in a smart
campaign - ANSWER✔️✔️-Qualification Rules
Where in Marketo do you define segments that can be used in emails - ANSWER✔️✔️-Lead
Database
Which types of activities are NOT visible In the leads activity log - ANSWER✔️✔️-Smart list
qualification
How do you add an additional tag value to an existing tag type - ANSWER✔️✔️-Go to
admin>Tags>New>Add New Tag Value
Which of the following is NOT a way that anonymous leads are generated - ANSWER✔️✔️-
Uploading a lead without an email address
Which grouping only indicates actual roles that users may be assigned - ANSWER✔️✔️-Analytics
user, Marketing user, Standard user, and API role
Which of the following best practices will improve your email deliverability - ANSWER✔️✔️-SPF
and DKIM
Which of the following channel types would you use if creating a new program for lead nurture -
ANSWER✔️✔️-Engagement
When sending an HTML email it is best practice to do which of the following - ANSWER✔️✔️-
Create a text version
If a marketer wants to understand the growth of their database, which report should he/she review -
ANSWER✔️✔️-Leads by performance
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, To help ensure that a landing page is optimized for SEO, A marketer has created a keyword list.
Which landing page action should the marketer select to enter in this information -
ANSWER✔️✔️-Page Meta Tags
A marketer would like to know which emails have opted out of emails. Which system smart list
would give them the information - ANSWER✔️✔️-Unsubscribed leads
Which statement is true regarding an anchor entry? - ANSWER✔️✔️-It is used as a reference
when rescheduling all entries in a program
Progressive profiling - ANSWER✔️✔️-is used to capture additional new information for a lead
Which of the following reports will show you conversion percentages based off a form fillout? -
ANSWER✔️✔️-Landing Page Performance Report
Which element CANNOT be dragged into a landing page? - ANSWER✔️✔️-Section
What information is NOT displayed on the Email Send Program dashboard - ANSWER✔️✔️-Soft
Bounces
When merging records, which of the following is true - ANSWER✔️✔️-The lead selected by the
user will remain
In order for an email to be used in a smart campaign - ANSWER✔️✔️-It must be approved
In which section of Admin will you find the ability to create a custom tab on the lead record -
ANSWER✔️✔️-Field Management
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
Questions and Answers
If you want to employ both an overall score and a behavior score in a smart campaign, what action
should you take - ANSWER✔️✔️-Create separate flow actions
Which of the following is not true about changing the value of a tag - ANSWER✔️✔️-Tag values
can only be changed when not in use
A smart campaign consists of which of the following elements - ANSWER✔️✔️-Smart List, Flow,
Schedule
Tracking known user activity across multiple domains - ANSWER✔️✔️-is possible if the user fills
out a form or clicks a link in an email that directs to each domain
one way to de-duplicate your database is to - ANSWER✔️✔️-use the merge leads functionality
The "Remove from flow" action is used to - ANSWER✔️✔️-stop a lead from progressing in a
smart campaign
What type of data will you find in a leads activity log - ANSWER✔️✔️-the activity type, and the
campaign responsible for the activity
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Which of the following items define how many times a lead runs through the flow steps in a smart
campaign - ANSWER✔️✔️-Qualification Rules
Where in Marketo do you define segments that can be used in emails - ANSWER✔️✔️-Lead
Database
Which types of activities are NOT visible In the leads activity log - ANSWER✔️✔️-Smart list
qualification
How do you add an additional tag value to an existing tag type - ANSWER✔️✔️-Go to
admin>Tags>New>Add New Tag Value
Which of the following is NOT a way that anonymous leads are generated - ANSWER✔️✔️-
Uploading a lead without an email address
Which grouping only indicates actual roles that users may be assigned - ANSWER✔️✔️-Analytics
user, Marketing user, Standard user, and API role
Which of the following best practices will improve your email deliverability - ANSWER✔️✔️-SPF
and DKIM
Which of the following channel types would you use if creating a new program for lead nurture -
ANSWER✔️✔️-Engagement
When sending an HTML email it is best practice to do which of the following - ANSWER✔️✔️-
Create a text version
If a marketer wants to understand the growth of their database, which report should he/she review -
ANSWER✔️✔️-Leads by performance
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, To help ensure that a landing page is optimized for SEO, A marketer has created a keyword list.
Which landing page action should the marketer select to enter in this information -
ANSWER✔️✔️-Page Meta Tags
A marketer would like to know which emails have opted out of emails. Which system smart list
would give them the information - ANSWER✔️✔️-Unsubscribed leads
Which statement is true regarding an anchor entry? - ANSWER✔️✔️-It is used as a reference
when rescheduling all entries in a program
Progressive profiling - ANSWER✔️✔️-is used to capture additional new information for a lead
Which of the following reports will show you conversion percentages based off a form fillout? -
ANSWER✔️✔️-Landing Page Performance Report
Which element CANNOT be dragged into a landing page? - ANSWER✔️✔️-Section
What information is NOT displayed on the Email Send Program dashboard - ANSWER✔️✔️-Soft
Bounces
When merging records, which of the following is true - ANSWER✔️✔️-The lead selected by the
user will remain
In order for an email to be used in a smart campaign - ANSWER✔️✔️-It must be approved
In which section of Admin will you find the ability to create a custom tab on the lead record -
ANSWER✔️✔️-Field Management
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
