Marketo Certified Expert Certification
Exam 2025 Questions and Answers
Which two columns on the Program Performance Report are calculated using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD) - ANSWER✔️✔️-A, E
A marketer ran a program and did not assign a program status with success. The marketer now
wants to run a program performance report to find the cost per success for the program.
What will occur?
A. The report will return an error for cost per success.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will identify the first program status as a success and calculate based on that. -
ANSWER✔️✔️-B
A marketing manager is running a landing page A/B test and wants to know which of the two pages
had the best conversion rate.
Which report should be used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report - ANSWER✔️✔️-D
A marketing manager recently launched a landing page with the following URL:
go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update
the URL to go.marketo.com/Product-Costs.
How should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,C. Open URL Builder in Admin
D. Generate a private preview URL - ANSWER✔️✔️-A
A marketer has a field on a form where a lead can indicate products of interest. The corresponding
field in the CRM contains product codes, but the marketer wants to display the full product names
on the form.
What should the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items - ANSWER✔️✔️-C
A marketer wants to launch a new gated asset on a company website using a Marketo embedded
form. Which functionality is used for Marketo embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills - ANSWER✔️✔️-C
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, A marketing manager has some leads in the database that have not opened emails in the past six
months. The marketing manager wants to reset their scores to 0.
Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads" - ANSWER✔️✔️-B
A marketing and sales organization has a service level agreement (SLA) in place that requires sales to
follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not
occur within 48 hours, a reminder notification is sent to them.
Which set of flow setup steps should be used to accomplish the reminder notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert - ANSWER✔️✔️-A
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
Exam 2025 Questions and Answers
Which two columns on the Program Performance Report are calculated using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD) - ANSWER✔️✔️-A, E
A marketer ran a program and did not assign a program status with success. The marketer now
wants to run a program performance report to find the cost per success for the program.
What will occur?
A. The report will return an error for cost per success.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will identify the first program status as a success and calculate based on that. -
ANSWER✔️✔️-B
A marketing manager is running a landing page A/B test and wants to know which of the two pages
had the best conversion rate.
Which report should be used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report - ANSWER✔️✔️-D
A marketing manager recently launched a landing page with the following URL:
go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update
the URL to go.marketo.com/Product-Costs.
How should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,C. Open URL Builder in Admin
D. Generate a private preview URL - ANSWER✔️✔️-A
A marketer has a field on a form where a lead can indicate products of interest. The corresponding
field in the CRM contains product codes, but the marketer wants to display the full product names
on the form.
What should the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items - ANSWER✔️✔️-C
A marketer wants to launch a new gated asset on a company website using a Marketo embedded
form. Which functionality is used for Marketo embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills - ANSWER✔️✔️-C
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, A marketing manager has some leads in the database that have not opened emails in the past six
months. The marketing manager wants to reset their scores to 0.
Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads" - ANSWER✔️✔️-B
A marketing and sales organization has a service level agreement (SLA) in place that requires sales to
follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not
occur within 48 hours, a reminder notification is sent to them.
Which set of flow setup steps should be used to accomplish the reminder notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert - ANSWER✔️✔️-A
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
