Marketo Engage Professional Exam
2025 Questions and Answers
Report Description - ANSWER✔️✔️-A brief overview of the purpose and content of a report.
People Performance Report - ANSWER✔️✔️-A report that groups people by any attribute and
includes opportunity information. It allows for drilling down and exploration.
Email Link Performance - ANSWER✔️✔️-A report that provides performance statistics on the
individual links in your emails.
Email Performance Review - ANSWER✔️✔️-A report that reviews interactions with your emails,
including information on delivery, bounce, open, click, and unsubscribe rates.
Sales Insight Email Performance - ANSWER✔️✔️-A report that reviews interactions with your
emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and
Gmail plug-in.
People by Status Report - ANSWER✔️✔️-An automatic reporting based on the Person Status
field, providing information on people grouped by their status.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,People by Revenue Stage Report - ANSWER✔️✔️-A basic reporting for your Revenue Model,
providing information on people grouped by their revenue stage. For deeper reporting, refer to
Revenue Cycle Analytics.
Landing Page Performance - ANSWER✔️✔️-A report that provides information on the
performance of your landing pages. It is not a replacement for Google Analytics but still offers
valuable insights.
Program Performance - ANSWER✔️✔️-A report that provides basic program metrics such as the
number of members and success rates. For deeper reporting, refer to Revenue Cycle Analytics.
Company Web Activity Report - ANSWER✔️✔️-A report that provides information on web
activity to your landing pages and public website, grouped by company.
Web Page Activity Report - ANSWER✔️✔️-A report that provides information on web activity to
your landing pages and public website.
Social Influence - ANSWER✔️✔️-A report that reviews the social activity you're generating and
shows how often your people tell their friends about you.
Engagement Stream Performance Report - ANSWER✔️✔️-A report that shows how well your
engagement program is working.
Campaign Activity - ANSWER✔️✔️-A report that provides smart campaign processing statistics.
Campaign Email Performance - ANSWER✔️✔️-A report that provides email performance
metrics, grouped by smart campaigns.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, How can you exceed your comms limit for an operational email? - ANSWER✔️✔️-Uncheck
"block operational email"
What is Marketing Activities? - ANSWER✔️✔️-Programs, campaigns, and campaign folders.
What is Design Studio? - ANSWER✔️✔️-Home to assets like landing pages, forms, emails,
snippets, and images/files.
What is Database? - ANSWER✔️✔️-Home to all person records.
What is Analytics? - ANSWER✔️✔️-Range of reporting options to understand program
performance.
What is Email Insights? - ANSWER✔️✔️-Provides insights from historical data for email delivery
and engagement.
Event Program - ANSWER✔️✔️-An event program is a type of program that can be used to
automate your offline or
online events.
↪ Think of an event program as anything that has attendees at a specific date and
time.
↪ Examples include webinars, company-hosted events and tradeshows.
↪ Events can automatically connect to your webinar provider as well as sync with an
iPad check-in app. Marketo's webinar partners include Adobe Connect,
GoToWebinar, WebEx, Zoom and ON24.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
2025 Questions and Answers
Report Description - ANSWER✔️✔️-A brief overview of the purpose and content of a report.
People Performance Report - ANSWER✔️✔️-A report that groups people by any attribute and
includes opportunity information. It allows for drilling down and exploration.
Email Link Performance - ANSWER✔️✔️-A report that provides performance statistics on the
individual links in your emails.
Email Performance Review - ANSWER✔️✔️-A report that reviews interactions with your emails,
including information on delivery, bounce, open, click, and unsubscribe rates.
Sales Insight Email Performance - ANSWER✔️✔️-A report that reviews interactions with your
emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and
Gmail plug-in.
People by Status Report - ANSWER✔️✔️-An automatic reporting based on the Person Status
field, providing information on people grouped by their status.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,People by Revenue Stage Report - ANSWER✔️✔️-A basic reporting for your Revenue Model,
providing information on people grouped by their revenue stage. For deeper reporting, refer to
Revenue Cycle Analytics.
Landing Page Performance - ANSWER✔️✔️-A report that provides information on the
performance of your landing pages. It is not a replacement for Google Analytics but still offers
valuable insights.
Program Performance - ANSWER✔️✔️-A report that provides basic program metrics such as the
number of members and success rates. For deeper reporting, refer to Revenue Cycle Analytics.
Company Web Activity Report - ANSWER✔️✔️-A report that provides information on web
activity to your landing pages and public website, grouped by company.
Web Page Activity Report - ANSWER✔️✔️-A report that provides information on web activity to
your landing pages and public website.
Social Influence - ANSWER✔️✔️-A report that reviews the social activity you're generating and
shows how often your people tell their friends about you.
Engagement Stream Performance Report - ANSWER✔️✔️-A report that shows how well your
engagement program is working.
Campaign Activity - ANSWER✔️✔️-A report that provides smart campaign processing statistics.
Campaign Email Performance - ANSWER✔️✔️-A report that provides email performance
metrics, grouped by smart campaigns.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, How can you exceed your comms limit for an operational email? - ANSWER✔️✔️-Uncheck
"block operational email"
What is Marketing Activities? - ANSWER✔️✔️-Programs, campaigns, and campaign folders.
What is Design Studio? - ANSWER✔️✔️-Home to assets like landing pages, forms, emails,
snippets, and images/files.
What is Database? - ANSWER✔️✔️-Home to all person records.
What is Analytics? - ANSWER✔️✔️-Range of reporting options to understand program
performance.
What is Email Insights? - ANSWER✔️✔️-Provides insights from historical data for email delivery
and engagement.
Event Program - ANSWER✔️✔️-An event program is a type of program that can be used to
automate your offline or
online events.
↪ Think of an event program as anything that has attendees at a specific date and
time.
↪ Examples include webinars, company-hosted events and tradeshows.
↪ Events can automatically connect to your webinar provider as well as sync with an
iPad check-in app. Marketo's webinar partners include Adobe Connect,
GoToWebinar, WebEx, Zoom and ON24.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
