Marketo Certified Associate 2.0 (MCA
Study Guide) 2025 Questions and
Answers
Flow: Add to List - ANSWER✔️✔️-This flow step is used to add people to lists.
Flow: Append Data to a Field - ANSWER✔️✔️-you can add data such as Dan is interested in
Waffle Makers with this flow step
Flow: Call Webhook - ANSWER✔️✔️-Let you interact with third party services. Send/receive
information by calling a this in a smart campaign flow.
Flow: Change Person Partition - ANSWER✔️✔️-If you are using separate spaces, you will want to
build smart campaigns to move people from one to another.
Flow: Change Revenue Stage - ANSWER✔️✔️-If you're using Revenue Cycle Modeler and have
an approved model, you may decide to move leads manually from one stage to another.
Flow: Change Score - ANSWER✔️✔️-change scores with this lead step
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, Flow: Convert Person - ANSWER✔️✔️-Use this flow step to convert a person to a contact in
Salesforce. You can decide who to assign the contact to, to send a notification to the owner, and to
set a converted status.
Flow: Delete Person - ANSWER✔️✔️-Erroneous people sometimes get in your database. Use this
flow step to get rid of them.
Flow: Give Credit to Referrer - ANSWER✔️✔️-When running a referral offer or a sweepstakes,
you can give credit to the referrer using this flow step
Marketing Automation - ANSWER✔️✔️-The use of technology to manage and automate the
process of converting prospective customers into actual buyers. By automating the various tasks and
workflows involved in demand generation, lead management, and sales and marketing alignment,
marketing automation contributes to shorter sales cycles, increased revenue, and better marketing
ROI.
Marketing automation is the technology that allows companies to streamline automate, and measure
marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
To truly be marketing automation the service needs to include three capabilities: - ANSWER✔️✔️-
An Engagement Hub
An Analytics Engine
An Automation Engine
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
Study Guide) 2025 Questions and
Answers
Flow: Add to List - ANSWER✔️✔️-This flow step is used to add people to lists.
Flow: Append Data to a Field - ANSWER✔️✔️-you can add data such as Dan is interested in
Waffle Makers with this flow step
Flow: Call Webhook - ANSWER✔️✔️-Let you interact with third party services. Send/receive
information by calling a this in a smart campaign flow.
Flow: Change Person Partition - ANSWER✔️✔️-If you are using separate spaces, you will want to
build smart campaigns to move people from one to another.
Flow: Change Revenue Stage - ANSWER✔️✔️-If you're using Revenue Cycle Modeler and have
an approved model, you may decide to move leads manually from one stage to another.
Flow: Change Score - ANSWER✔️✔️-change scores with this lead step
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, Flow: Convert Person - ANSWER✔️✔️-Use this flow step to convert a person to a contact in
Salesforce. You can decide who to assign the contact to, to send a notification to the owner, and to
set a converted status.
Flow: Delete Person - ANSWER✔️✔️-Erroneous people sometimes get in your database. Use this
flow step to get rid of them.
Flow: Give Credit to Referrer - ANSWER✔️✔️-When running a referral offer or a sweepstakes,
you can give credit to the referrer using this flow step
Marketing Automation - ANSWER✔️✔️-The use of technology to manage and automate the
process of converting prospective customers into actual buyers. By automating the various tasks and
workflows involved in demand generation, lead management, and sales and marketing alignment,
marketing automation contributes to shorter sales cycles, increased revenue, and better marketing
ROI.
Marketing automation is the technology that allows companies to streamline automate, and measure
marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
To truly be marketing automation the service needs to include three capabilities: - ANSWER✔️✔️-
An Engagement Hub
An Analytics Engine
An Automation Engine
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
