Marketo Exam - Admin & Operational
Exam 2025 Questions and Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-a. Opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, a. Opt-out
b. Opt-in
c. Double opt-in - ANSWER✔️✔️-c. Double opt-in
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?
a. DKIM
b. SPF
c. Landing page CNAME
d. Branded tracking links (Email CNAME)
e. Munchkin code - ANSWER✔️✔️-e. Munchkin code
Which of the following differs when importing a list of leads directly into a program (as opposed to
importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
d. Field mappings - ANSWER✔️✔️-a. Program acquisition
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
Exam 2025 Questions and Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-a. Opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, a. Opt-out
b. Opt-in
c. Double opt-in - ANSWER✔️✔️-c. Double opt-in
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?
a. DKIM
b. SPF
c. Landing page CNAME
d. Branded tracking links (Email CNAME)
e. Munchkin code - ANSWER✔️✔️-e. Munchkin code
Which of the following differs when importing a list of leads directly into a program (as opposed to
importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
d. Field mappings - ANSWER✔️✔️-a. Program acquisition
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2