Marketo: Admin & Operational Exam
2025 Questions and Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-a. opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, c. Double opt-in - ANSWER✔️✔️-c. Double opt- in
After the initial request is received by the email list software a special confirmation email is sent to
the address the person input into the form. This is the second opt-in. The email contains a link
which the recipient must click to confirm their subscription request.
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?
a. DKIM
b. SPF
c. Landing page CNAME
d. Branded tracking links (Email CNAME)
e. Munchkin code - ANSWER✔️✔️-E Munchkin code
What is Munchkin Code? - ANSWER✔️✔️-Marketo's custom JavaScript tracking code tracks all
individuals who visit your website so you can react to their visits with automated marketing
campaigns. Even anonymous visitors are tracked along with their IP addresses and other
information
Which of the following differs when importing a list of leads directly into a program (as opposed to
importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
2025 Questions and Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-a. opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
, c. Double opt-in - ANSWER✔️✔️-c. Double opt- in
After the initial request is received by the email list software a special confirmation email is sent to
the address the person input into the form. This is the second opt-in. The email contains a link
which the recipient must click to confirm their subscription request.
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?
a. DKIM
b. SPF
c. Landing page CNAME
d. Branded tracking links (Email CNAME)
e. Munchkin code - ANSWER✔️✔️-E Munchkin code
What is Munchkin Code? - ANSWER✔️✔️-Marketo's custom JavaScript tracking code tracks all
individuals who visit your website so you can react to their visits with automated marketing
campaigns. Even anonymous visitors are tracked along with their IP addresses and other
information
Which of the following differs when importing a list of leads directly into a program (as opposed to
importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
