Marketo Certification Associate (MCA)
exam 2025 Questions and Answers
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - ANSWER✔️✔️-C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team - ANSWER✔️✔️-C. To give away more
information
If your goal is to generate new prospects in your database, which strategy should you use?
A. Email Marketing
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - ANSWER✔️✔️-D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - ANSWER✔️✔️-C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - ANSWER✔️✔️-A. Opens
This measures the relevancy and context of an email by taking the number of unique clicks divided
by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, D. Engagement Score - ANSWER✔️✔️-B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - ANSWER✔️✔️-C. Clicks
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - ANSWER✔️✔️-D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text - ANSWER✔️✔️-B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
exam 2025 Questions and Answers
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - ANSWER✔️✔️-C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team - ANSWER✔️✔️-C. To give away more
information
If your goal is to generate new prospects in your database, which strategy should you use?
A. Email Marketing
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - ANSWER✔️✔️-D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - ANSWER✔️✔️-C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - ANSWER✔️✔️-A. Opens
This measures the relevancy and context of an email by taking the number of unique clicks divided
by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, D. Engagement Score - ANSWER✔️✔️-B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - ANSWER✔️✔️-C. Clicks
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - ANSWER✔️✔️-D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text - ANSWER✔️✔️-B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
