CMA Exam 2025 Question And
Answers
True or False. Category Management is only possible if you have a full suite of data and automated
tools to work with. - ANSWER✔️✔️-False - You can do category management - just less
sophisticated - with limited data & technology
Match up each component to their best description:
1. Category Assessment
2. Category Tactics
3. Category Scorecard
4. Category Strategies - ANSWER✔️✔️-1. Uncovers the biggest areas of opportunity for the
retailer.
2. Creates action in the category and can have significant impact on sales and profits.
3. Tracks how the retailer is doing vs. category goals and targets.
4. Defines differentiated purposes for categories in the store.
What are the 4 prerequisites for category management? - ANSWER✔️✔️-Data, Organizational
Alignment, Collaborative Approach, Technical Tools/Automation
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Which of the following statements regarding allocation of resources to categories is most accurate? -
ANSWER✔️✔️-Retailers should allocate resources to the category based on the category's overall
importance to the store and to their shoppers.
Consideration for which perspective will give you the winning formula in category management? -
ANSWER✔️✔️-All 3 of these perspectives are important for a winning formula (Consumer,
Retailer, Vendor)
There are several roles that retails may ask their vendors to participate in. _________ or Vendor
Advisors may be responsible for providing labor assistance and helping them grow the category for
the retailer. _________ or Validators refer to vendors that a retailer selects to provide supplemental
data, resources, analytics, ideas, (and often a second opinion). This results in a team capable of
producing enough business analysis and tactical programs to make the category management process
succeed for the retailer. - ANSWER✔️✔️-Category Captains, Category Advisors
Which of the following answers presents the original category management 8-step process defined
by the joint industry in the correct sequence? - ANSWER✔️✔️-1. Category Definition
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,8. Category Review
Following are components of the category plan. Which element is where a retailer's opportunity
gaps are determined? - ANSWER✔️✔️-Market and Category Assessment
"To attract customer traffic down the aisle", "to increase impulse purchases", and "to turf protect"
are examples of what? - ANSWER✔️✔️-Category Strategies
In which retail channel is category management practiced? - ANSWER✔️✔️-All of these answers
are correct (Online, Drug, Mass + Club, Grocery)
In which of the following retailer strategy examples can only one retailer really "own" the strategy
with the consumer within a market? - ANSWER✔️✔️-Cheapest Price
True or False. Retailers may have more than one type of store format so that they can attract
different types of shoppers to each the different formats. - ANSWER✔️✔️-True
Retailer X focuses their strategies on their very important customer. Their fresh areas like deli,
meats, and products have a wide assortment of products, and they have a carryout service and in-
store childcare. They maintain consistent pricing slightly above market price. What would their
overall strategy most likely be? - ANSWER✔️✔️-Great shopping experience and/or easiest to
shop
Which of the following is a question that would LEAST likely be addressed in the retailer strategy
phase in category management? - ANSWER✔️✔️-What are category tactics?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, Which of the following statements best represents an attribute of a Club (large format) store? -
ANSWER✔️✔️-They tend to have lower operating expenses and less overhead, so prices are
generally lower
A retailer's strategy will affect: - ANSWER✔️✔️-All of the answers are correct. (Category Roles,
Category Strategies, and Category Tactics)
Which type of private label branding is "a no name brand" often used to indicate the lowest cost
alternative options? - ANSWER✔️✔️-Generic Brand
Store Layout, Aisle layout, and category adjacency plans should all be included in what piece of the
retailer's strategy? - ANSWER✔️✔️-Product Placement
The retailer's operations team can have significant influence over implementation of category plans
at a store level. Which of the following is the responsibility that retail operations would have the
LEAST influence over? - ANSWER✔️✔️-They develop overall strategies for the retailer
Which tactic is most influenced by a retailer's Private Label/Store Brand strategy? -
ANSWER✔️✔️-All of the answers are correct. (Product Assortment, Product Placement,
Promotion, Pricing)
True or False. Maintaining item level segmentation is an ongoing process for retailers and suppliers.
- ANSWER✔️✔️-True. As new items are brought in. They need to be properly segmented. This is
usually tied into the new product launch process. Because of remerchandising, space allocation;
missing trends occurring in the marketplace.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
Answers
True or False. Category Management is only possible if you have a full suite of data and automated
tools to work with. - ANSWER✔️✔️-False - You can do category management - just less
sophisticated - with limited data & technology
Match up each component to their best description:
1. Category Assessment
2. Category Tactics
3. Category Scorecard
4. Category Strategies - ANSWER✔️✔️-1. Uncovers the biggest areas of opportunity for the
retailer.
2. Creates action in the category and can have significant impact on sales and profits.
3. Tracks how the retailer is doing vs. category goals and targets.
4. Defines differentiated purposes for categories in the store.
What are the 4 prerequisites for category management? - ANSWER✔️✔️-Data, Organizational
Alignment, Collaborative Approach, Technical Tools/Automation
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Which of the following statements regarding allocation of resources to categories is most accurate? -
ANSWER✔️✔️-Retailers should allocate resources to the category based on the category's overall
importance to the store and to their shoppers.
Consideration for which perspective will give you the winning formula in category management? -
ANSWER✔️✔️-All 3 of these perspectives are important for a winning formula (Consumer,
Retailer, Vendor)
There are several roles that retails may ask their vendors to participate in. _________ or Vendor
Advisors may be responsible for providing labor assistance and helping them grow the category for
the retailer. _________ or Validators refer to vendors that a retailer selects to provide supplemental
data, resources, analytics, ideas, (and often a second opinion). This results in a team capable of
producing enough business analysis and tactical programs to make the category management process
succeed for the retailer. - ANSWER✔️✔️-Category Captains, Category Advisors
Which of the following answers presents the original category management 8-step process defined
by the joint industry in the correct sequence? - ANSWER✔️✔️-1. Category Definition
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,8. Category Review
Following are components of the category plan. Which element is where a retailer's opportunity
gaps are determined? - ANSWER✔️✔️-Market and Category Assessment
"To attract customer traffic down the aisle", "to increase impulse purchases", and "to turf protect"
are examples of what? - ANSWER✔️✔️-Category Strategies
In which retail channel is category management practiced? - ANSWER✔️✔️-All of these answers
are correct (Online, Drug, Mass + Club, Grocery)
In which of the following retailer strategy examples can only one retailer really "own" the strategy
with the consumer within a market? - ANSWER✔️✔️-Cheapest Price
True or False. Retailers may have more than one type of store format so that they can attract
different types of shoppers to each the different formats. - ANSWER✔️✔️-True
Retailer X focuses their strategies on their very important customer. Their fresh areas like deli,
meats, and products have a wide assortment of products, and they have a carryout service and in-
store childcare. They maintain consistent pricing slightly above market price. What would their
overall strategy most likely be? - ANSWER✔️✔️-Great shopping experience and/or easiest to
shop
Which of the following is a question that would LEAST likely be addressed in the retailer strategy
phase in category management? - ANSWER✔️✔️-What are category tactics?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, Which of the following statements best represents an attribute of a Club (large format) store? -
ANSWER✔️✔️-They tend to have lower operating expenses and less overhead, so prices are
generally lower
A retailer's strategy will affect: - ANSWER✔️✔️-All of the answers are correct. (Category Roles,
Category Strategies, and Category Tactics)
Which type of private label branding is "a no name brand" often used to indicate the lowest cost
alternative options? - ANSWER✔️✔️-Generic Brand
Store Layout, Aisle layout, and category adjacency plans should all be included in what piece of the
retailer's strategy? - ANSWER✔️✔️-Product Placement
The retailer's operations team can have significant influence over implementation of category plans
at a store level. Which of the following is the responsibility that retail operations would have the
LEAST influence over? - ANSWER✔️✔️-They develop overall strategies for the retailer
Which tactic is most influenced by a retailer's Private Label/Store Brand strategy? -
ANSWER✔️✔️-All of the answers are correct. (Product Assortment, Product Placement,
Promotion, Pricing)
True or False. Maintaining item level segmentation is an ongoing process for retailers and suppliers.
- ANSWER✔️✔️-True. As new items are brought in. They need to be properly segmented. This is
usually tied into the new product launch process. Because of remerchandising, space allocation;
missing trends occurring in the marketplace.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
