Marketo Certification Associate (MCA)
Exam June 2019 2025/2026 Exam
Questions and Correct Answers | New
Update
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - 🧠ANSWER ✔✔C. Host your organization's
website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
1
,D. To generate better quality leads for the sales team - 🧠ANSWER ✔✔C.
To give away more information
If your goal is to generate new prospects in your database, which strategy
should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - 🧠ANSWER ✔✔D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - 🧠ANSWER ✔✔C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo
tracking pixel loads.
A. Opens
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
2
, B. Click to Open %
C. Clicks
D. Engagement Score - 🧠ANSWER ✔✔A. Opens
This measures the relevancy and context of an email by taking the number
of unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - 🧠ANSWER ✔✔B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - 🧠ANSWER ✔✔C. Clicks
This shows the effectiveness of the content in your program based on a
proprietary algorithm.
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
Exam June 2019 2025/2026 Exam
Questions and Correct Answers | New
Update
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - 🧠ANSWER ✔✔C. Host your organization's
website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
1
,D. To generate better quality leads for the sales team - 🧠ANSWER ✔✔C.
To give away more information
If your goal is to generate new prospects in your database, which strategy
should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - 🧠ANSWER ✔✔D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - 🧠ANSWER ✔✔C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo
tracking pixel loads.
A. Opens
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
2
, B. Click to Open %
C. Clicks
D. Engagement Score - 🧠ANSWER ✔✔A. Opens
This measures the relevancy and context of an email by taking the number
of unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - 🧠ANSWER ✔✔B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - 🧠ANSWER ✔✔C. Clicks
This shows the effectiveness of the content in your program based on a
proprietary algorithm.
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
