CMKG CPCM EXAMS 2024 FINAL FOR ACTUAL EXAM

CMKG CPCM EXAMS 2024 FINAL FOR ACTUAL
x x x x x x x



EXAM x

x
x

D. xCannibalization x- xCORRECT xANSWER-A xRetailer xintroduces xa xnew xitem xin
xCategory x


A xthat xcauses xCategory xB xbuyers xto xswitch xtheir xpurchases xfrom xCategory xA xto
xCategory x
x
B. xWhat xis xthis xan xexample
xof?
x

A. Brand xextension x
B. Incremental xcontribution x
C. Product xLine xextension x
D. Cannibalization x
x

True x(space xplanning) x- xCORRECT xANSWER-True xor xfalse? xWhen xyou're
xcompleting xan xassortment xand xspace xplanning xproject, xit's xbest xto ximport xthe xitem

xlevel xdata xdirectly xinto xthe xPOG xsoftware. x
x

D. xAll xof xthese xare xjustifications xfor xexpanding xcategory xspace x- xCORRECT
xANSWER-


Which xof xthe xfollowing xis xnot xa xjustification xfor xexpanding xcategory xspace xwithin xa
xretail x
x
environment?
x

A. Changes xin xcategory xprofitability x
B. Changing xconsumer xpreferences x
C. Changing xcategory xrole x
D. All xof xthese xare xjustifications xfor xexpanding xcategory xspace x
E. Category xgrowth x
x

B. xProduct xline xextension x- xCORRECT xANSWER-A xSupplier xdecides xto xintroduce xa
xnew xproduct xsize xin xBrand xA, xwhich xis xa x12-pack xof xsmaller-sized xproducts xthan xthe

xoriginal xlineup. xWhat xis xthis xan xexample xof? x
x

A. Brand xextension x
B. Product xline xextension x
C. Cannibalization x
D. Incremental xcontribution x
x

C. x% xof xstores xcarrying x- xCORRECT xANSWER-If x'ACV xDistribution' xdata xis xnot
xavailable, xwhat xis xan xalternate xmeasure xthat xyou xcan xuse xto xunderstand xproduct

xdistribution xat xan xitem xlevel? x
x

A. % xof xvolume x
B. % xof xinventory xturns x

,C. % xof xstores xcarrying x
D. % xof xout xof xstocks x
x

D. xIdentifies xthe xadditional xcategory xvolume xfrom xadding xa xparticular xitem. x-
xCORRECT xANSWER-Which xof xthe xfollowing xmost xaccurately xdescribes xincremental

xcontribution? x(Select xthe xbest xanswer) x
x

A. Is xthe xadditional xitem xvolume xrealized xfrom xthe xaddition xof xan xitem. x
B. All xof xthese xdescribe xincremental xcontribution. x
C. Is xthe xvolume xto xbe xexpected xwhen xadding xan xitem xto xa xcategory. x
D. Identifies xthe xadditional xcategory xvolume xfrom xadding xa xparticular xitem. x
x

B. xFalse. xDifferent xtarget xShoppers xwill xdetermine xthe xassortment xchoices xfor
xdifferent xRetailers. x- xCORRECT xANSWER-True xor xfalse? xItem xlevel xassortment

xwithin xa xcategory xshould xbe xthe xsame xacross xretailers xwithin xthe xsame xchannel. x
x

A. xTrue. xAssortment xchoices xare xdriven xby xthe xoverall xconsumer xshopping xin xthe
xmarket.
x
B. xFalse. xDifferent xtarget xShoppers xwill xdetermine xthe xassortment xchoices xfor
xdifferent
x
Retailers.
x

True x(cannibalization) x- xCORRECT xANSWER-True xor xfalse? xThe xopposite xeffect
xof x
x
incremental xcontribution xis

xcannibalization.
x

A. xAll xof xthese xanswers xare xcorrect. x- xCORRECT xANSWER-What xcould xbe xa
xpurpose xof x
x
a xtotal xstore xspace xanalysis
xproject?
x

A. All xof xthese xanswers xare xcorrect. x
B. To xdetermine xthe xamount xof xspace xeach xcategory xdeserves, xaccording xto xthe
xcriteria xused xby xthe xretailer. x

C. To xbe xcertain xthat xa xcategory xis xgetting xits xfair xshare xof xspace. x
D. To xbenchmark xevery xcategory's xspace xin xthe xstore. x
x

True x(product xmix) x- xCORRECT xANSWER-True xor xfalse? xProduct xmix xis xan
ximportant x
x
tactic xfor xretailers xto xoptimize xfor xshopper
xsatisfaction.
x

D. xIncremental xContribution x- xCORRECT xANSWER-A xretailer xintroduces xa xnew xitem
xin xthe xwidget xcategory xand xoffers xit xat xa xpremium. xBuyers xthat xusually xbuy xlower-

priced xwidgets xdecide xto xtry xthe xnew xitem xinstead xof xthe xwidget xitems xthey xusually
xbuy. xWhat xis xthis xan xexample xof? x
x

, A. Product xLine xExtension x
B. Brand xExtension x
C. Cannibalization x
D. Incremental xContribution x
x

B. xA xmodel xthat xspreads xthe xcost xof xa xcompany's xactivities xevenly xacross xall xthe
xcompany's xproducts x- xCORRECT xANSWER-Which xof xthe xfollowing xdescriptions

xdoes xnot xdescribe xactivity-based xcosting? x
x

A. A xmodel xthat xassigns xthe xcost xof xa xcompany's xactivities xto xall xthe xcompany's
xproducts, xaccording xto xthe xamount xeach xproduct xactually xconsumes x

B. A xmodel xthat xspreads xthe xcost xof xa xcompany's xactivities xevenly xacross xall xthe
xcompany's xproducts x

C. A xmodel xthat xaccounts xfor xthe xcost xof xoverhead xin xthe xcost xof xa xcompany's
xproducts xD. xA xmodel xthat xtranslates xindirect xcosts xinto xdirect xcosts x
x

False x(POS) x- xCORRECT xANSWER-True xor xfalse? xManufacturers xcan xshare
xany x
x
retailer's xsyndicated xPOS xdata xwith xany xother
xretailer.
x

D. When xit xis x"rolled xup" xto xinclude xand xreflect xchannel xand xmarket xdata x-
xCORRECT xANSWER-When xis xretail xmeasurement xdata x(scanned xsales xdata)

xconsidered xto xbe xsyndicated xdata? x
x

A. xWhen xit xis xsegmented xinto xproduct xgroupings xincluding xbrand, xsubcategory
xand x
x
category xlevel

xdata


B. xWhen xit xincludes xretail xscanned xsales xdata xfor xtotal xstores, xacross xbanners
xand
x
geographies
x
C. xWhen xit xcombines xretail xscanned xsales, xsupplier xshipment xand xmarket
xdata
x
D. xWhen xit xis x"rolled xup" xto xinclude xand xreflect xchannel xand xmarket
xdata
x
E. xNone xof xthe xthese xoptions xare
xcorrect
x

True x(syndicated) x- xCORRECT xANSWER-True xor xfalse? xSyndicated xscanner xdata xis
xconsidered xincomplete xbecause xnot xall xretailers xshare xtheir xPOS xdata xwith x3rd xparty

xproviders. x
x

A. xProduct, xgeography, xtime xperiod x- xCORRECT xANSWER-The xdata xcube xdescribes
xmarket xfacts xalong xwhat x3 xdimensions xfor xa xspecific xdata xmeasure x(example x%

xACV)? x
x