Questions and CORRECT Answers
What action will occur to previously created programs when a new required tag is created? -
CORRECT ANSWER - The program will have no value for the required tag.
What is a required field when creating leads directly in the Lead Database? - CORRECT
ANSWER - Email address
Before deleting an email, which must you do first? - CORRECT ANSWER - Unapprove
it.
What can NOT be created with a local asset inside a program? - CORRECT ANSWER -
Snippets
True or False:
Leads with duplicate email addresses cannot be sent the same email by the same flow step during
a single batch campaign run. - CORRECT ANSWER - True
You are running a single Program to track your Google AdWords spending for 2013. How many
period costs can you set up in the Program? - CORRECT ANSWER - as many as you need
When adding a custom column to a report, where does the data come from? - CORRECT
ANSWER - Smart List
When would you use a static list? - CORRECT ANSWER - When you want to import
leads from another system.
, Which program assets can you add Marketo's social media sharing tools to? - CORRECT
ANSWER - Landing pages
What is used most frequently to help determine lead status? - CORRECT ANSWER -
Scoring
Your CRM administrator has asked for a list of all the field names in Marketo.
How do you provide this information? - CORRECT ANSWER - Export it from the Field
Management section inside the Admin area.
What is NOT a field type available when creating a custom field in Marketo? - CORRECT
ANSWER - Multi-select
What best describes the tentative date in the Program Schedule View? - CORRECT
ANSWER - A Smart Campaign or Email Program that will not run unless confirmed.
What are flow actions in a Smart Campaign? - CORRECT ANSWER - Change score,
wait, send email, change data value
What report does NOT filter with Smart Lists? - CORRECT ANSWER - Landing page
performance
What element can NOT be dragged into a Landing Page? - CORRECT ANSWER -
Section
Channels are a type of: - CORRECT ANSWER - Tag
A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days.
Which feature would he/she need to use? - CORRECT ANSWER - Add constraint