PRT 266 SPORT MANAGEMENT FINAL EXAM
The media, corporate sponsors, and spectators are __________ factors that affect the
market climate.
a.internal
b.mid-level
c.external
d.top-level - Answers :External
"To some fans, a high-scoring game is exciting. To other fans, it is boring." This
statement illustrates which of the following aspects of sport?
a.The sport experience is intangible.
b.Sport is subjective.
c.Sports are inconsistent and unpredictable.
d.Sport experiences are perishable. - Answers :Sport is subjective
Identify 3 potential challenges faced by sports marketers. - Answers :Varied audience
Changing rosters
Fast paced nature of games
indirect reference groups do not require --- contract but they can be highly --- - Answers
:direct, influential
--- and --- exert a great deal of influence on the attitudes, value, and perceptions that we
develop - Answers :family, friends
The belief that only women should attend soccer games represents which component of
attitude?
a.behavioral
b.extrinsic
c.affective
d.cognitive - Answers :cognitive
When you buy a product and then question your judgement about it, you are
experiencing cognitive... - Answers :dissonance
physical surroundings and antecedent states are examples of --- influences on
consumer decision making in sport. - Answers :situational
A positive level of arousal is called - Answers :eustress
Direct and indirect --- groups influence our participation and purchase decisions -
Answers :reference
An organizational function that fosters the development of positive relationships
between the organization and its most important publics is called __________ relations.
, a.business
b.human
c.community
d.public - Answers :public
Sport __________ professionals are responsible for creating, organizing, and executing
charitable initiatives and other programs that involve the sport entity in community
enhancement.
a.legal relations
b.media relations
c.community relations
d.public relations - Answers :community relations
A communication model that focuses exclusively on the flow of information from the
sport organization to its publics is an example of the __________ model of public
relations.
a.three-way
b.one-way
c.four-way
d.two-way - Answers :one-way
One of the most sensitive ethical issues that media relations professionals must deal
with is
a.personality
b.privacy
c.protests
d.principles - Answers :privacy
The __________ communication model focuses on communication give and take
between a sport organization and its key publics.
a.two-way
b.one-way
c.three-way
d.four-way - Answers :two-way
When a sport organization develops a pricing strategy, which factor is being considered
when the organization analyzes laws pertaining to government regulations and the
economic situation?
a.company
b.competitor
c.consumer
d.climate - Answers :Climate
What are the four elements of the marketing mix?
a.product, price, promotion, sales
b.price, promotion, sales, Internet
The media, corporate sponsors, and spectators are __________ factors that affect the
market climate.
a.internal
b.mid-level
c.external
d.top-level - Answers :External
"To some fans, a high-scoring game is exciting. To other fans, it is boring." This
statement illustrates which of the following aspects of sport?
a.The sport experience is intangible.
b.Sport is subjective.
c.Sports are inconsistent and unpredictable.
d.Sport experiences are perishable. - Answers :Sport is subjective
Identify 3 potential challenges faced by sports marketers. - Answers :Varied audience
Changing rosters
Fast paced nature of games
indirect reference groups do not require --- contract but they can be highly --- - Answers
:direct, influential
--- and --- exert a great deal of influence on the attitudes, value, and perceptions that we
develop - Answers :family, friends
The belief that only women should attend soccer games represents which component of
attitude?
a.behavioral
b.extrinsic
c.affective
d.cognitive - Answers :cognitive
When you buy a product and then question your judgement about it, you are
experiencing cognitive... - Answers :dissonance
physical surroundings and antecedent states are examples of --- influences on
consumer decision making in sport. - Answers :situational
A positive level of arousal is called - Answers :eustress
Direct and indirect --- groups influence our participation and purchase decisions -
Answers :reference
An organizational function that fosters the development of positive relationships
between the organization and its most important publics is called __________ relations.
, a.business
b.human
c.community
d.public - Answers :public
Sport __________ professionals are responsible for creating, organizing, and executing
charitable initiatives and other programs that involve the sport entity in community
enhancement.
a.legal relations
b.media relations
c.community relations
d.public relations - Answers :community relations
A communication model that focuses exclusively on the flow of information from the
sport organization to its publics is an example of the __________ model of public
relations.
a.three-way
b.one-way
c.four-way
d.two-way - Answers :one-way
One of the most sensitive ethical issues that media relations professionals must deal
with is
a.personality
b.privacy
c.protests
d.principles - Answers :privacy
The __________ communication model focuses on communication give and take
between a sport organization and its key publics.
a.two-way
b.one-way
c.three-way
d.four-way - Answers :two-way
When a sport organization develops a pricing strategy, which factor is being considered
when the organization analyzes laws pertaining to government regulations and the
economic situation?
a.company
b.competitor
c.consumer
d.climate - Answers :Climate
What are the four elements of the marketing mix?
a.product, price, promotion, sales
b.price, promotion, sales, Internet
