PRT 266 QUESTIONS AND ANSWERS
Players, owners, and team management are __________ factors that affect the market
climate.
Select one:
a.top-level
b.mid-level
c.internal
d.external - Answers :c.internal
The media, corporate sponsors, and spectators are __________ factors that affect the
market climate.
Select one:
a.top-level
b.mid-level
c.external
d.internal - Answers :c.external
What are the four elements of the marketing mix?
Select one:
a.product, place, promotion, sales
b.product, price, place, promotion
c.product, price, promotion, sales
d.price, promotion, sales, Internet - Answers :b.product, price, place, promotion
Giveaways, coupons, and free samples are examples of
Select one:
a.publicity
b.advertising
c.personal selling
d.activities and inducements - Answers :d.activities and inducements
Officials, trainers, and sport psychologists are examples of
Select one:
a.tangible goods
b.event planners
c.support services
d.game personnel - Answers :c.support services
"To some fans, a high-scoring game is exciting. To other fans, it is boring." This
statement illustrates which of the following aspects of sport?
Select one:
a.Sport experiences are perishable.
b.Sport is subjective.
c.The sport experience is intangible.
, d.Sports are inconsistent and unpredictable. - Answers :b.Sport is subjective.
One of the most important roles of sport marketing is carrying out the __________ of an
organization.
Select one:
a.interests
b.profit
c.mission
d.ideas - Answers :c.mission
Because sport is __________, marketers often sell items such as T-shirts that serve as
lasting reminders of the overall sport experience.
Select one:
a.exciting
b.momentous
c.perishable
d.forgettable - Answers :c.perishable
Presenting the product in the best possible manner to encourage the target audience to
purchase it is called __________.
Select one:
a.packaging
b.publicity
c.promoting
d.propaganda - Answers :a.packaging
When a sport organization develops a pricing strategy, which factor is being considered
when the organization analyzes laws pertaining to government regulations and the
economic situation?
Select one:
a.consumer
b.competitor
c.climate
d.company - Answers :c.climate
Selected market segments are referred to as - Answers :Target Markets
and __________ exert a great deal of influence on the attitudes, values, and
perceptions that we develop. - Answers :family; friends
Indirect reference groups do not require ___________ contact, but they can be highly
__________. - Answers :direct;influential
The belief that only women should attend soccer games represents which component of
attitude?
Select one:
Players, owners, and team management are __________ factors that affect the market
climate.
Select one:
a.top-level
b.mid-level
c.internal
d.external - Answers :c.internal
The media, corporate sponsors, and spectators are __________ factors that affect the
market climate.
Select one:
a.top-level
b.mid-level
c.external
d.internal - Answers :c.external
What are the four elements of the marketing mix?
Select one:
a.product, place, promotion, sales
b.product, price, place, promotion
c.product, price, promotion, sales
d.price, promotion, sales, Internet - Answers :b.product, price, place, promotion
Giveaways, coupons, and free samples are examples of
Select one:
a.publicity
b.advertising
c.personal selling
d.activities and inducements - Answers :d.activities and inducements
Officials, trainers, and sport psychologists are examples of
Select one:
a.tangible goods
b.event planners
c.support services
d.game personnel - Answers :c.support services
"To some fans, a high-scoring game is exciting. To other fans, it is boring." This
statement illustrates which of the following aspects of sport?
Select one:
a.Sport experiences are perishable.
b.Sport is subjective.
c.The sport experience is intangible.
, d.Sports are inconsistent and unpredictable. - Answers :b.Sport is subjective.
One of the most important roles of sport marketing is carrying out the __________ of an
organization.
Select one:
a.interests
b.profit
c.mission
d.ideas - Answers :c.mission
Because sport is __________, marketers often sell items such as T-shirts that serve as
lasting reminders of the overall sport experience.
Select one:
a.exciting
b.momentous
c.perishable
d.forgettable - Answers :c.perishable
Presenting the product in the best possible manner to encourage the target audience to
purchase it is called __________.
Select one:
a.packaging
b.publicity
c.promoting
d.propaganda - Answers :a.packaging
When a sport organization develops a pricing strategy, which factor is being considered
when the organization analyzes laws pertaining to government regulations and the
economic situation?
Select one:
a.consumer
b.competitor
c.climate
d.company - Answers :c.climate
Selected market segments are referred to as - Answers :Target Markets
and __________ exert a great deal of influence on the attitudes, values, and
perceptions that we develop. - Answers :family; friends
Indirect reference groups do not require ___________ contact, but they can be highly
__________. - Answers :direct;influential
The belief that only women should attend soccer games represents which component of
attitude?
Select one:
