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ELE EXAM WITH LATEST VERSION ALL QUESTIONS AND ANSWERS A+ PASS

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ELE EXAM WITH LATEST VERSION ALL QUESTIONS AND ANSWERS A+ PASS Business-to-business marketing involves - Answers - A more direct channel of distribution than consumer markets Which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing? - Answers - defining the purpose or objectives Which of the following statements is true? - Answers - the business plan describes both internal and external elements The business plan presentation for potential investors - Answers - should enable the entrepreneur to "sell" his or her business concept in a designated period of time When determine how much help is needed to write the business plan an entrepreneur should conduct a self-assessment, in this self-assessment which skill set would not be considered - Answers - venture capital Competitor analysis begins with: - Answers - documenting the current strategy of each primary competitor. Which of the following is not a part of the introductory page? - Answers - the names and addresses of all managers The part of the plan that describes the location and size of the business, the personnel and office equipment that will be needed, and the history of the venture is called the: - Answers - description of the venture Which is the first step in preparing a marketing plan? - Answers - define the target market It is recommended that an entrepreneur avoid using the internet as a resource for finding information to write a business plan because the information found there is often incorrect and unreliable - Answers - False Observation, interviewing, and focus groups are examples of collecting - Answers - Primary Data The marketing mix consists of - Answers - Product, Price, Distribution (Place), Promotion The depth and detail of a business plan depend on: - Answers - the size and scope of the new venture When evaluating business plans ______ are primarily concerned with the four C's of credit - Answers - Lenders The simplest approach to gathering primary information is: - Answers - Observation An assessment of external uncontrollable variables that may impact the business plan is known as - Answers - an environmental analysis Which of the following is an internal environmental variable? - Answers - Financial Resources When collecting marketing information the entrepreneur should - Answers - identify competitors Information that already exists is called: - Answers - Secondary Data If the new venture is a manufacturing operation a ______ in the business plan is necessary - Answers - Production Plan Distribution, pricing, and promotion of the product are discussed in which section of the plan? - Answers - Marketing This element of the marketing mix involves making decisions as to what is the most appropriate channel - Answers - Distribution The business plan addresses only short term decision making - Answers - False The organization plan describes the business': - Answers - Form of Ownership ____ is the process of gathering information in order to determine who will buy the product and what is the most appropriate distribution channel - Answers - Market Research A focus group should consist of: - Answers - 10-12 potential customers

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ELE EXAM WITH LATEST VERSION ALL
QUESTIONS AND ANSWERS A+ PASS
When determine how much help is needed to write the business plan an entrepreneur
should conduct a self-assessment, in this self-assessment which skill set would not be
considered - Answers -✔✔ venture capital

Competitor analysis begins with: - Answers -✔✔ documenting the current strategy of
each primary competitor.

Which of the following is not a part of the introductory page? - Answers -✔✔ the names
and addresses of all managers

The part of the plan that describes the location and size of the business, the personnel
and office equipment that will be needed, and the history of the venture is called the: -
Answers -✔✔ description of the venture

Which is the first step in preparing a marketing plan? - Answers -✔✔ define the target
market

It is recommended that an entrepreneur avoid using the internet as a resource for
finding information to write a business plan because the information found there is often
incorrect and unreliable - Answers -✔✔ False

Observation, interviewing, and focus groups are examples of collecting - Answers -✔✔
Primary Data

The marketing mix consists of - Answers -✔✔ Product, Price, Distribution (Place),
Promotion

Business-to-business marketing involves - Answers -✔✔ A more direct channel of
distribution than consumer markets

Which stage of marketing research is considered to be the most difficult for an
entrepreneur due to lack of knowledge or experience in marketing? - Answers -✔✔
defining the purpose or objectives

Which of the following statements is true? - Answers -✔✔ the business plan describes
both internal and external elements

The business plan presentation for potential investors - Answers -✔✔ should enable the
entrepreneur to "sell" his or her business concept in a designated period of time

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Institution
ELE
Course
ELE

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