AD4-E558 Adobe Marketo Engage Business
Practitioner Expert Practice Test UPDATED
ACTUAL Exam Questions and CORRECT
Answers
John received multiple complaints from Sales Directors about the quality of MQLs. The Sales
team shared that the 80% of the MQLs are of poor quality and not sales ready. What are the two
steps that John must complete in order fix the lead scoring model? (Choose two.)
- Reduce the scores of all behavior scoring programs by 10 points.
- Improve scoring logics to prevent the wrong leads coming to sales.
- Stop using Demographic score for 3 months to see if this helps in improving the quality of
MQLs.
- Look closely at high scoring leads that didn't turn into opportunities. - CORRECT
ANSWER - - Improve scoring logics to prevent the wrong leads coming to sales.
- Look closely at high scoring leads that didn't turn into opportunities.
In the Used by tap of a program, an Adobe Marketo Engage marketer can see where the program
is referenced. What is a good example of reference of PROGRAM A?
- A smart campaign in PROGRAM B has the filter Member of Program: PROGRAM A
- A smart campaign in PROGRAM B has the filter Filled out Form: PROGRAM A.form
- A Program Performance report in Analytics includes PROGRAM A - CORRECT
ANSWER - A smart campaign in PROGRAM B has the filter Member of Program:
PROGRAM A
A marketer has been asked to create an interesting moment to track when a person has an
opportunity opend. Which Interesting Moment Type should be used?
- E-Mail
- Web
- Milenstone - CORRECT ANSWER - Milenstone
, ACM Inc.'s Adobe Marketo Engage admin is partnering with their data science team to map their
data to their data warehouse. In order to successfully map in the right data, the data scientist is
asking for the REST API names of the Marketo field needing to be mapped over. Where are to
places the Adobe Marketo Engage admin can go to find the field API names? (Choose two.)
- A list of all field API names lives in the Database section as a System Smart List.
- A list of all field API names lives under the Web Services section in Admin.
- They can click into each individual field in the Field Manager section in Admin to find the field
API name.
- A list of all field API names can be exported out of the Field Management section in Admin. -
CORRECT ANSWER - - They can click into each individual field in the Field Manager
section in Admin to find the field API name.
- A list of all field API names can be exported out of the Field Management section in Admin.
An Adobe Marketo Engage Export is building a preference center, in which she uses the Person
field Consent History. Every time a person changes their consent status, a smart campaign uses a
Change Data Value flow step to create a consent audit trail. Why would she inclued the token
{{lead.Consent History}} along with the new consent information in the New Value of the flow
step?
- To append the old value to any new information she adds.
- To indicate which field the Change Data Value flow step should update
- To make sure the old value is correctly stored in the activity history - CORRECT
ANSWER - To append the old value to any new information she adds.
The unsubscribe rate of Marketing Emails at ACME Corporation is very high. The email
recipients are complaining about receiving multiple emails in a short span of time. The
Marketing Operations Head of ACME Corporation would like to define the process on Adobe
Marketo Engage to ensure they are not over-communicating. However, the monthly newsletter
with an A/B test should bypass any communication restrictions. Which two options would be
done in this scenario? (Choose two.)
- Disable Communication Limit in the newsletter Email Program
- Disable Communication Limit in Smart Campaign
- Enable Global Communication Limits under Admin Section
- Enable Global Communication Limits under Email Module of Admin Section - CORRECT
ANSWER - - Disable Communication Limit in the newsletter Email Program
Practitioner Expert Practice Test UPDATED
ACTUAL Exam Questions and CORRECT
Answers
John received multiple complaints from Sales Directors about the quality of MQLs. The Sales
team shared that the 80% of the MQLs are of poor quality and not sales ready. What are the two
steps that John must complete in order fix the lead scoring model? (Choose two.)
- Reduce the scores of all behavior scoring programs by 10 points.
- Improve scoring logics to prevent the wrong leads coming to sales.
- Stop using Demographic score for 3 months to see if this helps in improving the quality of
MQLs.
- Look closely at high scoring leads that didn't turn into opportunities. - CORRECT
ANSWER - - Improve scoring logics to prevent the wrong leads coming to sales.
- Look closely at high scoring leads that didn't turn into opportunities.
In the Used by tap of a program, an Adobe Marketo Engage marketer can see where the program
is referenced. What is a good example of reference of PROGRAM A?
- A smart campaign in PROGRAM B has the filter Member of Program: PROGRAM A
- A smart campaign in PROGRAM B has the filter Filled out Form: PROGRAM A.form
- A Program Performance report in Analytics includes PROGRAM A - CORRECT
ANSWER - A smart campaign in PROGRAM B has the filter Member of Program:
PROGRAM A
A marketer has been asked to create an interesting moment to track when a person has an
opportunity opend. Which Interesting Moment Type should be used?
- Web
- Milenstone - CORRECT ANSWER - Milenstone
, ACM Inc.'s Adobe Marketo Engage admin is partnering with their data science team to map their
data to their data warehouse. In order to successfully map in the right data, the data scientist is
asking for the REST API names of the Marketo field needing to be mapped over. Where are to
places the Adobe Marketo Engage admin can go to find the field API names? (Choose two.)
- A list of all field API names lives in the Database section as a System Smart List.
- A list of all field API names lives under the Web Services section in Admin.
- They can click into each individual field in the Field Manager section in Admin to find the field
API name.
- A list of all field API names can be exported out of the Field Management section in Admin. -
CORRECT ANSWER - - They can click into each individual field in the Field Manager
section in Admin to find the field API name.
- A list of all field API names can be exported out of the Field Management section in Admin.
An Adobe Marketo Engage Export is building a preference center, in which she uses the Person
field Consent History. Every time a person changes their consent status, a smart campaign uses a
Change Data Value flow step to create a consent audit trail. Why would she inclued the token
{{lead.Consent History}} along with the new consent information in the New Value of the flow
step?
- To append the old value to any new information she adds.
- To indicate which field the Change Data Value flow step should update
- To make sure the old value is correctly stored in the activity history - CORRECT
ANSWER - To append the old value to any new information she adds.
The unsubscribe rate of Marketing Emails at ACME Corporation is very high. The email
recipients are complaining about receiving multiple emails in a short span of time. The
Marketing Operations Head of ACME Corporation would like to define the process on Adobe
Marketo Engage to ensure they are not over-communicating. However, the monthly newsletter
with an A/B test should bypass any communication restrictions. Which two options would be
done in this scenario? (Choose two.)
- Disable Communication Limit in the newsletter Email Program
- Disable Communication Limit in Smart Campaign
- Enable Global Communication Limits under Admin Section
- Enable Global Communication Limits under Email Module of Admin Section - CORRECT
ANSWER - - Disable Communication Limit in the newsletter Email Program
