Marketo Certified Professional Exam
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Trigger - CORRECT ANSWER - an activity in a smart campaign that occurs when a web
page is visited or a form is filled out.
Trigger Campaign - CORRECT ANSWER - A smart campaign that contains at least one
trigger in its smart list.
Unsubscribed - CORRECT ANSWER - A field that indicates whether a person has opted
out of marketing emails. When true, these people still receive operational emails.
Unused Local Asset - CORRECT ANSWER - An asset living at the program level that is
not currently being used by a program, smart campaign, or smart list
Web Page Activity Report - CORRECT ANSWER - Report type that shows who is
visiting our website. You can choose to send to known people or anonymous people, but not both
in the same report.
Web Personalization - CORRECT ANSWER - A Marketo product that helps engage
thousands of prospects on your website in real time based on who they are and what they do
Workspace - CORRECT ANSWER - Workspaces are separate areas in Marketo that hold
marketing assets like programs, landing pages, emails and more. They can be used by multiple
people.
What you see is what you get (WYSIWYG) - CORRECT ANSWER - An editor or
program that helps a developer see what the end result will look like while the interface is being
created.
, Snippet - CORRECT ANSWER - A block of content that can be used in an email or
landing page
Soft Bounce - CORRECT ANSWER - An email with a valid address that's temporarily
unavailable, like if the owner went on vacation and set up an auto responder
Static List - CORRECT ANSWER - A list of people that you control manually by adding
and removing people
Stream - CORRECT ANSWER - A set of content that has been prioritized within and
engagement program. When a person is added to a stream, they begin to receive the content in
the order it was approved in the stream.
Stream Cadence - CORRECT ANSWER - The regular interval or time when casts are sent
within a stream in an engagement program
Success (Success Actions) - CORRECT ANSWER - Defined to determine when a person
reaches the desired outcome of a stage within a program. For example, a success fora webinar
program could be to attend a webinar.
Tags - CORRECT ANSWER - A way of segmenting your data for reporting purposes.
These identifiers provide the ability to categorize data and define how you want to report in order
to manage effectiveness and ROI
Tagging Campaign - CORRECT ANSWER - A campaign with the goal of getting people
to click an email so their web activity can be tracked
Template - CORRECT ANSWER - An email or landing page shell that you use as the
basics for a specific mailing or landing page
Token - CORRECT ANSWER - A token is a placeholder for information. Like first name,
business name, etc.
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Trigger - CORRECT ANSWER - an activity in a smart campaign that occurs when a web
page is visited or a form is filled out.
Trigger Campaign - CORRECT ANSWER - A smart campaign that contains at least one
trigger in its smart list.
Unsubscribed - CORRECT ANSWER - A field that indicates whether a person has opted
out of marketing emails. When true, these people still receive operational emails.
Unused Local Asset - CORRECT ANSWER - An asset living at the program level that is
not currently being used by a program, smart campaign, or smart list
Web Page Activity Report - CORRECT ANSWER - Report type that shows who is
visiting our website. You can choose to send to known people or anonymous people, but not both
in the same report.
Web Personalization - CORRECT ANSWER - A Marketo product that helps engage
thousands of prospects on your website in real time based on who they are and what they do
Workspace - CORRECT ANSWER - Workspaces are separate areas in Marketo that hold
marketing assets like programs, landing pages, emails and more. They can be used by multiple
people.
What you see is what you get (WYSIWYG) - CORRECT ANSWER - An editor or
program that helps a developer see what the end result will look like while the interface is being
created.
, Snippet - CORRECT ANSWER - A block of content that can be used in an email or
landing page
Soft Bounce - CORRECT ANSWER - An email with a valid address that's temporarily
unavailable, like if the owner went on vacation and set up an auto responder
Static List - CORRECT ANSWER - A list of people that you control manually by adding
and removing people
Stream - CORRECT ANSWER - A set of content that has been prioritized within and
engagement program. When a person is added to a stream, they begin to receive the content in
the order it was approved in the stream.
Stream Cadence - CORRECT ANSWER - The regular interval or time when casts are sent
within a stream in an engagement program
Success (Success Actions) - CORRECT ANSWER - Defined to determine when a person
reaches the desired outcome of a stage within a program. For example, a success fora webinar
program could be to attend a webinar.
Tags - CORRECT ANSWER - A way of segmenting your data for reporting purposes.
These identifiers provide the ability to categorize data and define how you want to report in order
to manage effectiveness and ROI
Tagging Campaign - CORRECT ANSWER - A campaign with the goal of getting people
to click an email so their web activity can be tracked
Template - CORRECT ANSWER - An email or landing page shell that you use as the
basics for a specific mailing or landing page
Token - CORRECT ANSWER - A token is a placeholder for information. Like first name,
business name, etc.
