ARE 136 Midterm Review ACTUAL
QUESTIONS AND CORRECT ANSWERS
The reality of today's promotions, beyond all else, centers around a strong emphasis on the -
CORRECT ANSWER Brand
KidsCause, a metropolitan outreach organization that collects and donates toys for needy
children, buys airtime on KGZ (a local TV station) to promote its annual toy collection.
Amazing Ads, a local ad agency, shoots the video and produces a 30-second commercial and
Downtown Deli donates sandwiches for volunteers on the days that KidsCause collects,
wraps, and distributes toys. In this promotional effort, who is the client? - CORRECT
ANSWER KidsCause
Integrated brand promotion (IBP) is - CORRECT ANSWER the coordination of a
number of promotional tools to create widespread brand exposure.
The task of any business is to ________. - CORRECT ANSWER deliver customer
value at a profit
In the model of mass-mediated communication, the - CORRECT ANSWER consumers
interpret ads in a way that makes sense to them individually and serves their needs.
Which of the following was a result of the principle of limited liability gaining acceptance in
the 1840s? - CORRECT ANSWER Accumulation of large amounts of capital to
finance the Industrial Revolution
Which of the following is a major factor that gave rise to advertising? - CORRECT
ANSWER The industrial revolution
Which of the following is true about ethics? - CORRECT ANSWER It is based on
personal judgement.
QUESTIONS AND CORRECT ANSWERS
The reality of today's promotions, beyond all else, centers around a strong emphasis on the -
CORRECT ANSWER Brand
KidsCause, a metropolitan outreach organization that collects and donates toys for needy
children, buys airtime on KGZ (a local TV station) to promote its annual toy collection.
Amazing Ads, a local ad agency, shoots the video and produces a 30-second commercial and
Downtown Deli donates sandwiches for volunteers on the days that KidsCause collects,
wraps, and distributes toys. In this promotional effort, who is the client? - CORRECT
ANSWER KidsCause
Integrated brand promotion (IBP) is - CORRECT ANSWER the coordination of a
number of promotional tools to create widespread brand exposure.
The task of any business is to ________. - CORRECT ANSWER deliver customer
value at a profit
In the model of mass-mediated communication, the - CORRECT ANSWER consumers
interpret ads in a way that makes sense to them individually and serves their needs.
Which of the following was a result of the principle of limited liability gaining acceptance in
the 1840s? - CORRECT ANSWER Accumulation of large amounts of capital to
finance the Industrial Revolution
Which of the following is a major factor that gave rise to advertising? - CORRECT
ANSWER The industrial revolution
Which of the following is true about ethics? - CORRECT ANSWER It is based on
personal judgement.
