MAC4863
Assignment 2 2025
Detailed Solutions, References & Explanations
Unique number: 1711192
Due Date: 27 May 2025
1.1.
Using Mendelow’s matrix, evaluate the levels of power and interest of Aero’s
shareholders in the decision to sell alcohol and tobacco.
Mendelow’s matrix is a tool used to map stakeholders based on their power to influence
an organisation and their interest in a particular decision. Below is an evaluation of the
key shareholders of Aero Ltd based on this framework:
1. Aero Ltd Charitable Trust
Interest: High – Their mission is to use returns for community benefit and uphold
ethical practices. Selling alcohol and tobacco directly contradicts their values.
Power: Medium to High – While they own only 10% of the shares, their moral
influence and possible public voice could attract media or community support.
Matrix Position: Key stakeholder
Terms of use
Strategy: By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
Assignment 2 2025
Detailed Solutions, References & Explanations
Unique number: 1711192
Due Date: 27 May 2025
1.1.
Using Mendelow’s matrix, evaluate the levels of power and interest of Aero’s
shareholders in the decision to sell alcohol and tobacco.
Mendelow’s matrix is a tool used to map stakeholders based on their power to influence
an organisation and their interest in a particular decision. Below is an evaluation of the
key shareholders of Aero Ltd based on this framework:
1. Aero Ltd Charitable Trust
Interest: High – Their mission is to use returns for community benefit and uphold
ethical practices. Selling alcohol and tobacco directly contradicts their values.
Power: Medium to High – While they own only 10% of the shares, their moral
influence and possible public voice could attract media or community support.
Matrix Position: Key stakeholder
Terms of use
Strategy: By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
